In recent years, the fight in the independent brand SUV market has made people feel the strong volume in the industry, but in fact, today's joint venture brand SUV market is also only bloody.
Recently, with the completion of the listing of FAW Toyota Corolla Sharp Release and GAC Toyota Fenglanda, the horn of the Toyota brand once again challenging the Honda Binzhi/XR-V twin brothers in the small SUV market has also been officially blown.
In the small SUV market, gac motor Honda Binzhi, Dongfeng Honda XR-V two brother models, can be described as the market hegemony, not only the market pulse firmly controlled, sales are also far ahead.
The latest sales data show that Dongfeng Honda XR-V and Guangqi Honda Binzhi brothers sold 20,900 and 20,500 vehicles respectively in December last year, ranking first and second respectively in the retail list of joint venture brand SUVs.
In contrast, toyota's two joint ventures in the north and south of the same level of models Yize and CH-R sales performance is not so good, the two together only about one-tenth of the sales of the Honda brothers.
In this context, Toyota in the small SUV market to promote the Front Landa and Corolla Sharp put two new cars, naturally is rushing to grab the market share of the Honda twin brothers.
From the product point of view, Toyota's two new cars listed this time are obviously prepared, on the one hand, it learns from the failure experience of Yize and CH-R, the shape of the whole vehicle is no longer radical, but more prominent in the way of moderation, and the product finally presents a form that does not seek no merit, but seeks no fault, which is also the field that Toyota is better at.
And such serious shortcomings as Yi Ze and CH-R rear "prison window" window, etc., this time naturally will not have any more.
On the other hand, both new models are equipped with a 2.0-liter self-priming engine as standard in terms of power, which is not only tested in the Toyota car series, but also more sincere than the 1.5-liter engine on the low-end model of the Honda brothers.
More critically, is the embodiment of the price level, Yize and CH-R previously belonged to the relatively high price range of the state, since the high hit low has not been played, Toyota this time want to stand on the same running line to try again, this time Toyota two brother models of the price range and Honda double brother basically achieved a full overlap, especially the low-end model starting price and Honda basically the same, the power is better.
With the listing of Fenglanda and Corolla Ruifang, Toyota has laid out two brother models in the domestic small SUV market with a total of 4 models, providing a richer choice space and forming a siege situation for the Honda twin brothers.
So, can Toyota's plan come to fruition this time?
From the perspective of the market pattern, under the siege of Toyota's four new cars, the market sales of Honda Binzhi and XR-V two star products will definitely be affected to a certain extent.
However, as two products that have been tested by the market for many years, Honda's "two brothers" have played a market reputation, and in this context, its sales supremacy is not easy to shake in a short period of time.
Toyota's two new models are mainly based on a moderate strategy, and there are indeed not many product highlights that they can get their hands on, so whether they can get the recognition of the market in the future needs to be continuously observed.