Since the SUV model entered the Chinese market, the small SUV market has always been a "must fight for the family" of various car companies. The Dongfeng Honda XR-V, which was launched in 2014, can stand firm in the market torrent and achieve 1.1 million sales in seven years, which is enough to prove its excellent strength and good reputation.
Looking back at the seven years, China's SUV market can be described as several ups and downs, the replacement of new and old, which can't help but arouse our curiosity, why is dongfeng Honda XR-V becoming an "evergreen tree"?
Product is king, strength is the way
In 2014, it is the moment of rapid development of China's SUV market, according to the data provided by the China Association of Automobile Manufacturers, in 2014, domestic SUV sales were nearly 4 million, an increase of more than 40% year-on-year, Dongfeng Honda XR-V at this time can be said to be standing at the outlet of the market.
Standing on the same running line, facing the same era dividend and consumer market, Dongfeng Honda XR-V has become a leader in the small SUV market with the trend of being inseparable.
Its uniqueness lies in the difference between other competitors, the original XR-V has a higher appearance, a larger space, stronger power performance, which makes consumers bright, the name began, and the subsequent sales volume almost exceeded 10,000 month by month.
After gaining a large number of "fans" fans, Dongfeng Honda XR-V did not lie on the merit book, because with the upgrading and progress of technology, aesthetics and manufacturing processes, the needs of the consumer market are also changing, and the products can only continue to sell well if they conform to the development of the times.
Time to 2019, the new and redesigned XR-V with high value, large space, and super dynamic as the selling point, cut to the heart of the young group. At the same time, the innovative launch of "sparkling yellow" and "denim blue" two colors highlights the brand's trend temperament and satisfies the young user's personalized pursuit of color.
In the core power system, XR-V is equipped with Honda Earth Dream Technology 220 TURBO turbo engine, matching the CVT stepless gearbox, the source of power on demand to wake up, the ignition "engine" is about to start, providing users with a surging power experience.
In the current intelligent technology configuration that consumers care about, XR-V has also done enough to give. The Honda SENSING "Safety Super Sense" system can achieve leading assisted safe driving, and the Honda CONNECT "Intelligent Guide Interconnection" system meets the strong consumer requirements for the car entertainment system.
Sales leader, king of value preservation
The ancients cloud, the wine is not afraid of the deep alley, and the same is true in the car market. As long as the product strength passes, consumers will naturally pass word of mouth, XR-V is precisely by virtue of its super high cost performance, has become a well-known product in the automobile market, which is naturally reflected in the sales data and retention rate data.
In terms of sales, official data show that XR-V's terminal sales in 2021 reached 191417 vehicles, with an average monthly sales of nearly 16,000 vehicles, which is the sales leader in the small SUV market.
In terms of retention rate, according to the October 2021 J.D. In the "2021 China Automobile Retention Rate Research Report" released by Power, XR-V won the first place in the small SUV retention rate with a retention rate of 58.7%, and won the championship for five consecutive times.
With its leading product strength and super high market reputation, Dongfeng Honda XR-V has become more and more courageous in the small SUV market and achieved the status of the king of small SUVs.
Confidence comes from brand confidence
A car, a product, in essence, is a manifestation of corporate culture, the reason why Dongfeng Honda XR-V can continue to lead the market, but also because Dongfeng Honda at the beginning of its entry into China adhering to the principle of "quality and integrity", and strive to provide users with global standards of high-quality products.
In terms of management system, Dongfeng Honda has established a comprehensive quality management system in the whole value chain of the enterprise from research and development, procurement, vehicle production to after-sales service, so as to achieve high-quality and efficient work. At the same time, in order to ensure quality, Dongfeng Honda has also established a unique "inspection technician" system, in which the personnel have no pressure on operation and completely review product quality from the perspective of consumers.
In terms of R&D technology, Dongfeng Honda has always believed in technology, and has built an advanced engine laboratory, an emission laboratory, a vehicle laboratory and a vehicle factory quality assurance inspection line to ensure that the quality of the vehicle is at the leading level in the industry.
In the production process, Dongfeng Honda resolutely implements the "three noes" principle of not accepting defective products, not manufacturing defective products, and not flowing out defective products, ensuring the standardized operation of each link, and providing consumers with better products and services with strict process quality and high standard quality control system.
It is based on such management systems, technical standards, and process specifications that Dongfeng Honda can be described as a million-dollar explosive manufacturing machine in China, including the CR-V, Civic and the "protagonist" XR-V we mention today, which are all proper million sales kings.
Write at the end:
Judging from the results, it is an inevitable result that Dongfeng Honda XR-V can continue to lead the market segment. Based on the leading management system at the same level, the insight into the consumer market and the continuous deepening of technology, XR-V has always been an avant-garde and trendy image in the consumer's field of vision. From 0 to 1.1 million, XR-V took nearly 7 years, and I believe that reaching the next million will only be shorter.