From Chery's recent marketing actions, it can be found that this car company is making every effort to transform into a young person, through diversified innovative marketing, to bring new and interesting experiences to young consumers, so that they have a sense of identification with the Chery brand. From the fancy marketing measures launched by the gathering of young people such as Douyin, Xiaohongshu, and Weibo, to the blessings of celebrities and virtual spokespersons, Chery has unlocked the young traffic password. In response to the problem of how to achieve traffic conversion, Chery launched the first model of the new OMODA series of products, the OMODA 5.
【Trend Design】Show the youthful and free posture
If innovative marketing is understood as a "stepping stone" to push open the door of youth, practical young products are a bridge to communicate with the new generation of young people, and OMODA 5 is such a model. OMODA 5 adopts the most cutting-edge design language, and the pioneering and boundless shape outlined by multiple lines is in line with the trend aesthetic of young people in the new generation. The front face of the unbounded matrix grille is the eye-catching point of the new car, and the diamond chrome plating in the borderless matrix grille is all over it, like a vast star, showing its free posture. The LED light group of OMODA 5 and the LED stereoscopic through taillights at the rear of the body are sharp angle design, which further strengthens the sports elements and sense of technology of the vehicle, and the lighting effect of the new car can also meet the needs of the new generation of young people who like to "play with the lights".
Looking at the models on sale in the same market, whether it is an independent brand or a joint venture brand, the biggest change in each modification and upgrade is often the configuration, rather than the appearance design, which also leads to the aesthetic fatigue of the new generation of young people who like to pursue individuality. This phenomenon seems to be more serious in Japanese products, as the biggest change in the Binzhi and XR-V launched by Hiromoto and Higashimoto for young people is actually that the color scheme is younger, which is slightly less than the OMODA 5, which is more avant-garde in overall shape.
From the outside to the inside, the contrasting design in the OMODA 5 illusion interior decoration makes the different colors perfectly blended, making people feel as if they are pushing the door of a new dimension into a new world. At the same time, under the blessing of the 24.6-inch integrated dual screen, it is directly filled with the atmosphere of cockpit technology, sitting in the car as if in the future car of a science fiction movie. In addition, for users who pursue a personalized car experience, OMODA 5 also provides a 12-constellation customization service with crystal gears, which can meet the needs of the new generation of young people's cool cars.
From the overall perspective of the cockpit, OMODA 5 cockpit can be described as a combination of texture, design and technology, which can meet the fashion aesthetics of the new generation of young people and the diversified needs of the pursuit of future-oriented technology cockpits. In contrast, the traditional embedded central control screen and mechanical instruments of Binzhi and XR-V, as well as the overall layout of the cockpit center console, continue the "rustic" style of Japanese models, which will leave people with the impression of "old-fashioned" and difficult to meet the aesthetic needs of young people.
【Hardcore power】Immersive driving control restores the original driving fun
The "value" of OMODA 5 has been obtained, and this car is also outstanding in the "connotation". The new car will be equipped with a Kunpeng powered 1.6TGDI engine, matched with a 7-speed wet dual-clutch transmission, which can burst out a maximum power of 145 kW and a maximum torque of 290 N·m, which can make the OMODA 5 complete zero hundred acceleration in 7 seconds. At the same time, when the speed exceeds 100 miles per hour, it can still be felt that the OMODA 5 has sufficient staying power without a stiff frustration. Friends familiar with Chery should know that "power balance" is the biggest advantage of Kunpeng Power, although Chery has not yet announced the fuel consumption of OMODA 500 kilometers, but it is not difficult to maintain it at about 7L, so users do not have to worry too much about travel costs.
It is worth mentioning that in the same market, OMODA 5 is rarely equipped with 1.6T engine models, most of the products are equipped with 1.4T, 1.5L and 1.5T engines, such as Binzhi and XR-V are equipped with 1.5L and 1.5T engines respectively. Specifically, the former has a maximum power of 96 kW and a peak torque of 155N·m, and it takes 11.5 seconds for zero hundred acceleration; the latter has a maximum power of 130 kW and a peak torque of 220 N·m, and zero hundred acceleration takes 9 seconds, and the power performance of both models is far weaker than that of OMODA 5.
In the Chery system, Kunpeng Power's power combination of 1.6TGDI+7DCT is widely used, and has passed the rigorous market test with excellent reliability. At the same time, thanks to the sporty tuning of the OMODA 5 chassis, suspension and steering wheel, the handling of the new car is obviously more advantageous. In addition, the biggest breakthrough of OMODA 5 is to bring an immersive driving experience to a new generation of young people. On the basis of the sport mode, the new car adds a racing simulation sound wave function, and the vehicle information such as speed, oil temperature, and speed will also be presented in a more refined data form on the instrument, and the audio can also emit professionally tuned sound and wave sound effects. To know that even if you know that the modified exhaust is facing several major problems such as price, car inspection, resonance, etc., there are no longer a few young people who still have to listen to the "sound", and the emergence of OMODA 5 can be said to have perfectly solved the above problems, and it is inevitable that it will not become another "killing trick" for young people of the new generation.
【Intelligent technology】Empower young people to travel "tide wisdom"
Judging from the information disclosed so far, the intelligent technology configuration of OMODA 5 is by no means a minority, which can bring a new generation of young people a trendy car experience. According to the media's interior exposure map, OMODA 5 has an infrared camera on the A pillar of the main driver's seat, which also means that the new car must be equipped with a dangerous behavior monitoring system, when the driver has inattention, wandering, dozing, etc., the function can issue an alarm, reduce the risk of accidents and improve travel safety. As for the face + gesture recognition, emotion monitoring and adjustment system and other advanced gameplay functions may also appear, after all, OMODA 5 is Chery's best work for the new generation of young people.
It can be confirmed that the cockpit of OMODA 5 also focuses on the "immersive" experience, and the new car can restore the essence of music through SONY audio, while its 64-color rhythmic mood light can also change the lighting effect in real time with the rhythm of music, bringing users an immersive audio-visual entertainment experience. In addition, the handrail box in the center of OMODA 5 also has a built-in air outlet, which is equivalent to the user can use it as a Xiaoice box, and the temperature can be adjusted through the air conditioner, whether the user wants to drink cold drinks or give children hot milk.
In contrast, the two top models of Binzhi and XR-V, the two cars not only do not fit the mainstream configuration of the intelligent driving assistance system, but even the number of speakers is only 4 and 6, and it is not "produced by a big factory". Today's young people on the car to connect to the mobile phone to listen to songs can be said to be a routine operation, which also means that Binzhi and XR-V are difficult to meet the needs of the new generation of young people. In addition, these two cars do not support CarPlay and CarLife, which leads to a further reduction in the practicality of the car system. So no matter how you look at it, the experience of OMODA 5 can far surpass that of Binzhi and XR-V.
Through innovative marketing closely following young people, OMODA 5 has begun to take shape with "traffic". At the same time, as a global car for the new generation of young people around the world, OMODA 5 has five global genes such as global research and development, global standards, global quality, global naming, and global listing, under the blessing of trend design, hard-core power, and intelligent technology, the product strength of the new car has fully the strength to compete with the joint venture brand, which will surely bring an avant-garde travel experience to the new generation of young people. At the same time, the OMODA 5, which will be listed in more than 30 countries around the world in the future, will also build a bridge for the Chery brand to communicate with the new generation of young people, and boost the brand's "double rise in quantity and quality".