How to live a sound and colorful life in a dull day is the yearning of everyone's heart, although there are also ups and downs, there will also be bumps and bumps, but stepping over this hurdle, you will see a different scenery. The automotive industry is no exception, in the white-hot market competition, on the surface, the wind and waves are calm, but in fact, it is also an undercurrent, not to argue is also a dispute, is engraved in each car company hidden brand.
After nearly 20 years of baptism in the Chinese market, Dongfeng Honda has also experienced the ups and downs of potholes, but in the experience of the wind and rain in the car market, step by step through 2021. Looking back at the market performance of Dongfeng Honda in 2021, although it did not escape the influence of the "lack of core" environment in the automotive industry, it also lived a dull day with sound and color, and tasted the joy of harvesting a lot in the coarse tea and light rice.
Looking back at Dongfeng Honda in 2021, although it is still walking step by step, the product promotion is carried out in an orderly manner, in fact, it is a continuation of the daily life of chai rice oil salt sauce vinegar tea, adding some colors and highlights to the ordinary car market life. Although the gong and drum noise of the product "Big Blood Change" is missing, the daily life of Xiaoqiao Flowing Water has brought the fruits of Spring And Autumn to Dongfeng Honda.
According to public sales data, in the past year, Dongfeng Honda's cumulative sales in the whole year reached 793272 units, of which there were three models with a total sales volume of more than 160,000 units in 2021, namely CR-V, XR-V and Civic, each with annual cumulative sales of 222325 units, 191417 units and 166127 units. In the market segments to which they belong, there are more eye-catching market performances.
As the most popular "troika" under Dongfeng Honda, whether it is CR-V and XR-V and Civic, they have a large voice in the market segments to which they belong, shoulder the heavy responsibility of competing competitors, and support Dongfeng Honda's position in the market. In particular, the market performance of CR-V and XR-V can be said to be in the camp of joint venture brands, and they have all ascended to the throne of the annual sales champion of the market segment.
As an "evergreen tree" in the field of cars, although the sales volume of some competitors such as Xuanyi, Corolla and Langyi is not as high, its cumulative sales of more than 166,000 units are enough for competitors to dare not underestimate. Moreover, the total annual sales of CR-V, XR-V and Civic models combined, basically close to 580,000 units, such sales are enough to make many domestic brands envious.
As a mid-level car under Dongfeng Honda, Yingshipai has also been rejuvenated, not only knocking on the door of the club with monthly sales of more than 10,000, but also exerting some pressure on competitors such as Tianlai to some extent, although only 56,353 units of cumulative sales have been harvested in 2021, compared with competitors such as Camry and Accord, there is still a big sales gap, but the signs revealed by it will also make many competitors have to deal with it carefully.
Of course, Dongfeng Honda's product models such as Elishen and UR-V have also made their own contributions to sales growth. Although it is said that in 2021, Dongfeng Honda has not avoided the impact of "lack of core", and sales will also suffer some losses, but in ordinary daily life, it still strives to grasp the rhythm of life in the car market, and cooks its models that play the role of "chai rice oil salt sauce vinegar tea" into delicious meals. Seemingly ordinary days but live a sound and colorful, Dongfeng Honda, attentive.
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