(Editor/Shao Shuai) Recently, the sales data of domestic new energy vehicles in 2021 has been released. From the total sales list of new energy vehicles, the people's Hongguang MINI won the first place, while the growth rate of the Tesla Model 3, which has been making a lot of noise this year, has declined in total sales for the whole year. In addition, from the overall point of view, the product strength of Chinese brand new energy vehicles has been formed, and the situation of Tesla's dominance is being disintegrated.
Top 1: Macromini
Annual sales: 395451 units
Wuling Hongguang MINI EV can be said to meet the basic needs of Chinese people. At the same time, the high cost performance of the vehicle is also an important driving force for the steady growth of its sales. In terms of appearance, the new car adopts a boxy design style, with orderly headlights and a black honeycomb-shaped grille, making its front face look decent and full of mechanical feeling. In terms of body size, the length, width and height are 2917*1493*1621mm, and the wheelbase is 1940mm.
In terms of power, Hongguang MINI provides rear single motor drive, matching ternary lithium and lithium iron phosphate batteries, with 120km and 170km versions in terms of cruising range. Wuling Hongguang MINI EV accurately targets the market gap, and in the white-hot new energy market, it relies on its own unique positioning and price advantages to win the favor of the vast majority of consumers.
Top 2: BYD Qin
Annual sales: 187227 units
The sales performance of the new energy models of the BYD Qin series since its launch is still remarkable at the level of annual total sales. Judging from the latest models, the model version of BYD Qin EV is relatively concise, which is the travel version and the Lingchang version. At the configuration level, the pure electric endurance of 450km, the front single motor, the lithium iron phosphate battery and other configurations make it occupy a certain advantage at the use level. For BYD Qin's new energy models, the daily home use environment is in line with its original design intention. At the same time, the price of more than 100,000 yuan after the subsidy can also meet the market's recognition of it.
On the other hand, the DM-i hybrid system model equipped with BYD Qin PLUS is also indispensable to the contribution of the Qin series. In the early stage of the new energy market, some consumer groups did not fully agree with pure electric, which contributed to the sales growth of plug-in hybrid models.
It is worth mentioning that in the field of new energy, the BYD Qin series has laid out a variety of modes such as plug-in hybrid and pure electric, and also meets the different needs of the market. The practice of "casting a wide net" is undoubtedly to promote the further development of the new energy market and an effective way to meet the different purchase needs of consumers.
Top 3: Tesla Model 3
Annual sales: 150,890 units
Compared with the public opinion in the market, the sales volume of Tesla Model 3 did not occupy the first place in 2021. On the one hand, the model 3 model positioning does not belong to the people-friendly type, objectively making it lose some customers. In addition, the continuous fluctuation of the price level has also made more consumers have a wait-and-see mood. In addition, with the continuous improvement of new energy products, the situation that Model 3 rarely saw opponents in the past is slowly being broken. In a way, this is a good thing for the market.
In terms of the product itself, the Model 3 originated in the Chinese market, which also makes Chinese consumers more familiar with it. At the same time, the avant-garde shape and the level of technological configuration of the whole vehicle have become one of the key points of the car's continuous attention. In addition, in terms of model ratio, the entry-level Model 3 focuses on practicality, and the high-performance version meets the needs of performance players, and to some extent, it also meets the purchase needs of specific markets.
The Model 3 is also a controversial model so far. This is particularly evident in its erratic price system. At the same time, with the gradual sale of domestic new energy models, the situation that Model 3 used to be a dominant company will gradually be broken.
Top 4: BYD Khan
Annual sales: 117323 units
BYD in 2021 also shows a momentum that cannot be ignored in the new energy vehicle market. In its Han series models, pure electric EV and hybrid DM series have made it a certain guarantee in terms of market competitiveness.
The appearance of BYD Han is integrated into BYD's latest dragon face design concept, and the "Han" character LOGO engraved in the middle makes its recognition improve synchronously. Chrome trim is used on the sides of the vehicle to embellish it, and the slightly raised waistline creates a coupe style. The still simple and compact posture on the tail further highlights the sporty visual effect.
What cannot be ignored is that bydyhan's configuration is relatively high, including symmetrical cockpit design, DiPilot steering wheel lane departure assist reminder, Nappa leather material, natural solid wood interior, 8-way electric adjustment of the main seat, seat memory system, exterior mirror memory system, etc. At the level of intelligent configuration of hardware, the large size of the central control suspension large screen, the full LCD dashboard, etc., all take into account the creation of a sporty atmosphere and a scientific and technological atmosphere.
BYD Han is equipped with pure electric and plug-in hybrid version of the system, and different design directions are also in line with the actual needs of various consumer groups in the current Chinese market. At the same time, the positioning of medium and large vehicles in the whole vehicle is created at the level of spatial sense, which also makes it more in line with the purchase needs of specific domestic consumer groups. In 2022, when subsidies are declining and purchase tax concessions are preferential, BYD Han is expected to rely on its own advantages to further expand the scope of sales.
Top 5: Chery eQ
Annual sales: 76,987 units
In the 2021 annual sales ranking list, the emergence of Chery eQ illustrates a problem, that is, the current domestic demand for the use of new energy vehicles is not the use of all scenarios, and more small and micro new energy vehicles with the last 1km use demand are just needed for most of the new energy groups to be purchased.
On the other hand, the gap between the mileage and price level of domestic pure electric new energy vehicles has made many consumers still retain the sentiment of holding the currency and waiting. At the same time, whether in the urban use environment, or in the use environment of third- and fourth-tier cities, short-distance transportation is still the basic demand for new energy vehicles for the most extensive consumer groups.
It is worth mentioning that in the ranking sequence of the annual total list, 40% of the top five are taken away by small and micro new energy vehicles, which undoubtedly shows the real needs of the most extensive consumer groups. In the long run, on the basis of the basic framework of the state's continued implementation of preferential policies for new energy, the market for small and micro new energy vehicles will continue to expand.
Write at the end:
2021 slipped by inadvertently. This year, China's auto market has experienced repeated impacts of the epidemic, the lack of core problems, and the weakness of consumer demand. However, in the overall good environment of the country, coupled with the continuous promotion of the new energy vehicle policy, the domestic new energy market has gained a boom. Looking forward to the domestic market in 2022, although the subsidy is a fait accompli, in a good overall environment, a steady upward trend is expected to become the main theme of the new energy market in 2022.
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