The recurrence of the epidemic has suddenly made the production capacity of many car companies tense. According to the data, domestic narrow passenger car sales in March fell by 10.5% year-on-year, and the natural capacity behind the pot is production capacity. Looking at the field of cars, MPVs and SUVs, none of them were spared, and sales declined compared with the same period last year, but only the new energy field achieved year-on-year and month-on-month growth in March.
Among them, the trend of new energy cars is even stronger, only one model in the top fifteen of the list has declined year-on-year, and most of the remaining models have achieved a good year-on-year growth. What is the specific situation? Let's explore it.
"Old Man Fun" is the secret of success?
The list of the first place in the list is still no suspense, and the status of Hongguang MINIEV seems to be difficult to shake, and the advantage is huge. In March, Hongguang MINIEV sold 41,980 units, up 42.7% year-on-year, far ahead of the second-place Model 3's 26,014 units. Of course, the two are not comparable. However, it is worth noting that the sales volume of Hongguang MINIEV has always maintained an upward trend.
On the one hand, the reason is that Hongguang MINIEV has launched many derivative models, and recently launched the Hongguang MINIEV GAMEBOY version, and sales are expected to further increase. On the other hand, it is because it captures the characteristics of consumers for fast-selling products, such as cheap prices, low cost of use, green cards, transportation and other needs.
Watching others eat and drink spicy, the heart is naturally not a taste. There have been many competitors of Hongguang MINIEV in the market, such as QQ ice cream, scenery MINIEV, etc., and even zero-run T03, Benben EV, Small Ant and other models can also be regarded as competitors. From the list of new energy cars in March, it can also be found that these models have a good performance.
Among them, QQ Ice Cream sold 11,687 units in March, ranking 5th; The sales volume of the Ben Benz EV was 10,707 units, an increase of 162.7% year-on-year; and the sales volume of the Zero Run T03 was 5,853 units, an increase of 107% year-on-year. It can be seen that the sales performance of the A00-level and A0-level markets in March is very good, showing a collective outbreak and a collective upward development trend.
QQ ice cream listing is not long, but you can see that its sales have exceeded 10,000, and the scenery MINIEV has also been listed recently, although it is not on the list, but its product cost performance is higher than the ordinary version of Hongguang MINIEV, whether there will be a good market prospect, it is not known at present, but it is certain that the future competition in the A00-level market will become more and more intense.
Among the traditional brands, BYD is the strongest
Judging from the performance of traditional brands in the field of new energy, the strongest is undoubtedly BYD. In the list of the top 15 cars in March, BYD has a total of 3 cars on the list, namely BYD Qin, BYD Han and Dolphin, and the sales of these three cars are all over 10,000, and the ranking is relatively high. BYD Qin ranked third, BYD Han ranked fourth, and Dolphin ranked seventh.
It should be known that BYD currently sells not many cars, in addition to the above three models, there are BYD E2 and Destroyer 05. Although the destroyer 05 is a new car on the market, but the potential is still very large, the follow-up is expected to rush into the new energy car sales list, may wish to wait and see.
In addition, GAC Aion's only sedan, the Aion S, also entered the list, with sales of 6,798 units in March, an increase of 18.5% year-on-year. At the beginning of January this year, this car has been upgraded and renewed, the product force is more competitive, the most important thing is that the appearance design is more youthful and elegant, I believe this has attracted the attention of many young people.
In terms of the Great Wall Euler brand, a total of 2 models entered the list, namely Euler Black Cat and Euler Good Cat. Among them, Euler Black Cat sold 6,612 vehicles in March, down 22.5% year-on-year, which is the only model in the top fifteen lists of new energy cars that has declined year-on-year. A big reason is because this model has been discontinued at present, so the estimates of current sales are all previously produced models, and the number is naturally relatively small. The Euler Good Cat, the current main model of the Euler brand, sold 6,284 units in March, an increase of 197% year-on-year.
Xiao Peng went out of his way
From the perspective of the new forces of car manufacturing, in the list of new energy cars, Xiaopeng's status and advantages are very obvious. In March, Sales of the Xiaopeng P7 were 9,183 units, up 221.6% year-on-year, ranking eighth. It is worth noting that Xiaopeng's second sedan, the Xiaopeng P5, also entered the list, with sales of 4,398 units in March, which is a good start.
In the list of new energy cars, in addition to Xiaopeng, only Zero Run and Tesla have entered the list. At this time, it is easy to find that in fact, other new car-making forces such as Weilai, Ideal, Nezha, etc., they have not yet exerted their strength in cars, which can be said to be relatively weak.
From the perspective of the entire new power pattern of car manufacturing, Xiaopeng Automobile is different from other brands that are popular, and most of the popular routes of other new car-making forces rely on SUVs, while Xiaopeng is popular by cars. Although Xiaopeng also started with SUVs at the beginning, the G3 was the first model. Then Xiaopeng ushered in the P7, truly capturing the trend and boom of the 200,000-class new energy car "dominated" by Model 3 at that time, so that the heat of the entire brand exploded instantly.
Tasting the sweetness of the car, Xiaopeng launched the Xiaopeng P5, and then the intelligent and price was decentralized, and now it seems to have achieved some results. Xiaopeng has once again set his sights on the SUV field, Xiaopeng G9 is the best example, maybe when the Xiaopeng G9 officially arrives, Xiaopeng may have better performance in the SUV field.
Looking at the planning of several other brands, although the ideal has a new car about to be launched, it is still focused on the SUV field, and the positioning of the ideal L9 is the daddy car, and it can be seen that the ideal does not want to participate in the competition in the field of cars for the time being. And Weilai and Nezha have begun to develop the field of cars, Weilai has ET7, ET5, and Nezha has Nezha S. Under such a layout, the competition of new car-making forces in the field of cars may be fierce. The entire new energy car market may also undergo earth-shaking changes.
Electric EV: In the field of new energy cars, multi-dimensional development has been demonstrated
Returning to the new energy car sales list in March, it is not difficult to find that the top fifteen sales list has formed a "distribution". On the one hand, the collective outbreak based on "old music heads", on the one hand, the continuous promotion of traditional mainstream car companies, on the other hand, the new car-making forces as the core are ready to go. It can be said that the field of new energy cars has formed a multi-dimensional and multi-directional development, and with the entry of new car-making forces, the new energy car market is still expected to become more and more intense, which is worthy of our attention and expectations.