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Recently, major independent brands have released their sales results in 2021, and the independent three competitions of Changan Automobile, Geely Automobile and Great Wall Motors, as the first camp of China's independent brands, have become increasingly fierce.
1
Geely: The brand has achieved remarkable results
Geely sold 158765 vehicles in December last year, up 17% month-on-month and about 3% year-on-year. It is worth mentioning that its total sales in 2021 will be 1328029 vehicles, achieving the annual sales champion of Chinese brand passenger cars for five consecutive years, but unfortunately, it has not achieved the previous sales target of 1.53 million vehicles.
Specifically, the main source of contribution from December and full-year sales is from high-value products. There is no doubt that the "China Star" series still maintains a strong growth momentum, and in December, it continued to exert its strength, achieving a total of 29,287 units, and the total sales volume in 2021 exceeded 210,000 units. Among them, the flagship car Xingrui sold a total of 13,115 vehicles in December, with cumulative sales of more than 150,000 vehicles in the 14 months of listing, with an average monthly sales volume of more than 10,000. The new car introduced in the middle of last year, the Hoshikoshi L, after a period of market testing, the sales volume of the Hoshigoe L exceeded 11,000 units in November last year. In the whole of 2021, the two high-end models of the "China Star" series, Xingrui and Xingyue L, have a total sales volume of more than 210,000 vehicles, accounting for nearly 20% of the total sales of the Geely brand.
Surprisingly, in the field of new energy, new energy and electrification models such as Geometry A, Geometry C, and Emgrand EV sold 18,813 units in December, an increase of about 162% year-on-year; total sales in 2021 were 100126 units, an increase of about 47% year-on-year. Judging from the data, geely automobile's new energy sector has risen well.
In addition, the sales volume of the Lynk & Co brand in December was 25,846 units, and the cumulative sales volume for the whole year of 2021 reached 220516 units, an increase of about 26% year-on-year. Although from the perspective of sales composition, Lynk & Co does not have a blockbuster like Geely's "Star Yue L", Lynk & Co still maintains a high brand positioning, with an average product price of 158,000 yuan, firmly standing in the core range of the joint venture brand.
2
Changan Automobile exceeded 1.2 million
In 2021, Changan's Chinese brand cars delivered 1754707 annual sales, an increase of 16.7% year-on-year. Among them, the most fiercely competitive passenger car market, with the further improvement of product potential, Changan Chinese brand passenger cars broke through the 1.2 million mark in one fell swoop, and the annual sales of 1204199 vehicles ushered in a substantial increase of 23.1%, becoming the most gratifying player in the entire head camp, and this is already Changan's own brand passenger car for two consecutive years with an increase of more than 20%.
The most indisputable thing is that with 280,000 vehicles sold throughout the year, the CS75 series is Changan's big thick legs, although the increase is only 5.6 percentage points, but for the top model of the SUV sales list, this data is not simple (the Haval H6, which ranks ahead of it, increased by only 1 percentage point). At the same time, Changan Automobile's other core SUV, the CS55 series, has won 85,000 orders in the four months of listing with the rapid debut of the second-generation CS55PLUS, contributing more than 140,000 units in the whole year, an increase of 27.9%.
Changan Automobile's high-end UNI series of two new cars, UNI-T and UNI-K, have jointly sold 120,000 units. At present, UNI-T has gained a firm foothold in the compact SUV market, with the entry of 2.0T+8AT power, it has already confirmed the strength of UNI-T performance small steel cannons; as a medium and large SUV, UNI-K has basically maintained a stable sales output; in addition, the UNI-V family's sedan UNI-V is ready to go, and this year is bound to lead the UNI series to set a new high in sales. In addition, in terms of cars, the Yidong car series is the second boss of Changan passenger cars, contributing 170,000 sales throughout the year, which is basically the same as last year, and is still the absolute mainstream of the independent brand car camp that is most worth relying on.
3
The Great Wall is worthy of the title of "Traffic King"
According to the 2021 sales express data released by Great Wall Motors, Great Wall Motors sold 162369 new cars in December, an increase of 8.2% year-on-year and 32.5% month-on-month; the cumulative sales of new cars in the whole year were 1280993, so far, Great Wall Motors has achieved sales of more than one million for 6 consecutive years. This year is a year for Great Wall Motors, the new car name is surprising, the tank is hot, and the pure electric car is piled up... All of this makes its 2021 full of highlights.
Among them, of course, the Haval brand provoked the beams, and 770008 new cars were sold throughout the year, an increase of 2.6% year-on-year. Among them, the Haval H6 family sold 42,787 vehicles in December, with annual sales of 370437; Haval big dogs sold 13,028 vehicles in December, selling 100,690 vehicles throughout the year; Haval Divine Beast delivered nearly 7,000 vehicles in the first month of listing. As for the field of new energy vehicles, Great Wall Motor sold about 137,000 units in 2021, accounting for 10.7% of the total sales, the highest value in the market. The Euler brand sold about 135,000 vehicles in 2021, an increase of 140% year-on-year, contributing the vast majority of Great Wall's new energy sales. In December 2021, the monthly sales of the Euler brand exceeded 20,000 units for the first time, an increase of 64.2% year-on-year. However, behind the eye-catching data, Euler's current challenge is also very obvious. Euler good cat car machine was exploded chip goods wrong board, some car owners publicly voiced to the Great Wall Euler brand rights protection, saying that it involves false publicity.
In addition, the Great Wall is still limited in the high-end market. Tank 300 deliveries continued to rise in 2021, with approximately 85,000 vehicles delivered throughout the year and about 12,000 vehicles delivered in December. However, in addition to the Tank 300, its high-end brand Weipai has accumulated sales of about 58,000 units in 2021 and about 10,000 units in December, as a high-end car series, and its sales contribution is weaker than that of other Great Wall Motors brands.
4
IT IS IMPERATIVE TO RUSH MILLIONS
In December last year, BYD's car sales reached 99,112 vehicles, and last year's cumulative sales reached 740131 vehicles, an increase of 73.34% year-on-year, which is already a good data, after all, many car companies have not yet completed the target. Among them, BYD's new energy models accounted for the majority of the sales of all series in 2021, with cumulative sales of 593745 vehicles in the whole year, an increase of 231.6% year-on-year, and the sales of EV and DM series were almost flat. In December 2021, new energy sales reached 92,823 units, that is to say, MOST of BYD's sales in December were supported by the sales of new energy vehicles.
Subdivided into specific models, BYD Han and Tang's two flagship products have achieved quite good results this year. BYD Han sold 13,701 vehicles in December, achieving an excellent performance of more than 10,000 sales in six months during the year, with cumulative sales of more than 117,000 vehicles in the whole year, leading the market of medium and large cars of its own brands, while the BYD Tang family also exceeded the 54,000-unit mark this year.
Of course, the same hot sales are also bydir Song family, 2021 Song family cumulative sales of 200870 vehicles, in recent months of sales rankings, BYD Song family is also repeatedly pressured joint venture hot competitors on the top of the SUV sales list, I believe that with the assistance of the new member - Song Pro DM-i, BYD Song family sales still have a lot of room for growth in the future. In addition, in the most competitive car market of traditional car companies, the BYD Qin family has also won the recognition of domestic users with its excellent product strength, with sales of 25,943 vehicles in December and 194,220 vehicles in 2021, becoming the backbone of China's car market.
In general, BYD's achievements in the past year are obvious to all, whether it is the status of its "super hybrid" models in the new energy vehicle industry, or the continuous development of its blade battery technology, it has brought a lot of impact to the new energy vehicle market, and has also set a good example for independent brand car companies.
5
Chery set its best record in 24 years
On January 7, Chery Holding Group announced the 2021 annual sales data, which showed that Chery's annual sales volume was 960,000 vehicles, an increase of 31.7% year-on-year, of which 270,000 vehicles were exported, an increase of 136.3% year-on-year. New energy vehicle sales were 109,000 units, up 144.6% year-on-year. It is worth mentioning that this is chery's best sales performance since its establishment in 1997. Although sales broke records, Chery did not achieve its goal of 1 million annual sales in 2021.
Specifically, Chery Automobile sold 656,000 vehicles (including exports) in the whole year, an increase of 46.3% year-on-year, of which the annual sales volume of Tiggo 8 series exceeded 160,000 units, as the main sales model of Chery Automobile, Tiggo 8 series, Tiggo 7 series, Tiggo 5X sales accounted for more than 65%. After independence, Jietu Automobile deeply cultivated the "travel +" market segment, with annual sales of about 154,000 units, an increase of 17.9% year-on-year. With the new appearance of jietu X70 Zhuge and Jietu X90 Zilong, the cumulative sales of Jietu Automobile since its establishment is about 460,000 vehicles.
Looking at the new energy side, the total sales volume for the whole year of 2021 was 109,000 units, an increase of 144.6% year-on-year. Among them, the cumulative sales of small ants in the 4 years of listing exceeded 250,000 vehicles, so the results can be said to be very good. Chery QQ Ice Cream is another hit of Chery, since the blind booking in July, the 6-month pre-sale period has exceeded 70,000 orders.
In addition, Xingtu sold 37,000 units (including exports) in 2021, an increase of 121% year-on-year. Although it is a mid-to-high-end brand of Chery, Xingtu's sales have been sluggish since its listing in 2019. Compared with other independent high-end brands in China, it is obviously a long way behind.
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