On February 14, Changan Automobile officially released the company's January sales report. Official data show that Changan Automobile handed over 277244 units in January, an increase of 10% year-on-year and a 55.7% increase in sales from the previous month. At the same time, in various market segments, in January, a number of changan automobile's main models continued to stage a "explosive phenomenon", the car sector Yidong series exceeded the 20,000 mark, and the SUV plate Changan CS75 series and CS55 series sales broke through the 30,000 mark.
China's brand sector increased by 83.3% sequentially
Changan is a Chinese brand car, which sold 226016 vehicles in January of the New Year, and achieved a year-on-year growth of 12.6% year-on-year and 83.3% month-on-year.
Through the "explosive product system", we continue to promote the Changan brand to a new and upward trend, and achieve long-term sales leadership in multiple market segments.
For example, in the SUV market, in 2021, Changan Automobile will accelerate the pace of product renewal, and has introduced new explosive models such as the second-generation CS55PLUS, CS75 Blue Whale Edition, and 2022 CS75PLUS.
In January 2022, the sales of Changan CS75 series and CS55 series exceeded the mark of 30,000 units, of which 33,590 CS75 series were sold, a sharp increase of 121.5% month-on-month. The Changan CS55 series, which sold 30,316 units in January, ushered in a "doubling" growth of 135.6% year-on-year and 111.2% month-on-month!
The car segment, the Changan Yidong series, exceeded the 20,000-unit mark in January 2022, with sales of 21,883 units in a single month, an increase of 126.5% month-on-month.
In the mid-to-high-end market, with the continuous improvement of the recognition of UNI-K and 2022 UNI-T users, Changan's high-end product sequence "UNI" continued the market performance of the average monthly sales of more than 10,000 in 2021, with sales of 12,047 units in January, an increase of 0.6% year-on-year and 64.0% month-on-month.
In January, Changan's Chinese brand passenger car sales 158625 units in a single month, up 3.4% year-on-year and 103% year-on-year.
Overseas markets increased by 218.2% year-on-year
At the same time, in January, the Changan Auchan brand broke through the 30,000-vehicle mark in one fell swoop, handing over a market report card of 32,514 vehicles sold in a single month, an increase of 6.9% year-on-year and a month-on-month increase of 153.6%. Among them, the main model Auchan X5, which increased by 24.9% year-on-year and 63.9% month-on-month, sold 16,400 units this month, and its cumulative sales in the fifteen months of listing have reached 155081 units.
Changan Kaicheng, which specializes in the commercial vehicle market, achieved a significant increase of 167.4% year-on-year and 250% month-on-month in January with a monthly sales performance of 36,217 units.
At the same time, in the joint venture sector, Changan's joint venture brand cars sold 51,228 units in January, and the sales volume in a single month exceeded the 50,000 mark.
On the other hand, Changan Automobile has transformed into an intelligent low-carbon travel technology company at full speed, and has mastered more than 600 intelligent low-carbon technologies and deepened the technology in cutting-edge fields, so that Changan Automobile has ushered in a series of latest scientific and technological achievements such as APA6.0, APA7.0, Blue Whale iDD hybrid system, and a new generation of super collector electric drive in 2021.
In January, Changan's Chinese brand new energy vehicles delivered 13,600 units, an increase of 243.9% year-on-year. In the field of power technology, the sales of the Changan Automobile Blue Whale family exceeded the 130,000-unit mark in January.
With the overall improvement of brand influence, in January, the overseas market sales of Changan joint venture brand cars exceeded the mark of 20,000 units, reaching 23,824 units, an increase of 218.2% year-on-year and 278.2% month-on-month.
Accelerate the "new car + new ecology" strategy
In the first half of 2022, the C385, the first product of the pure electric series based on the new platform, will be officially launched.
In the field of intelligence, Changan Automobile officially launched the project codenamed "E0" in order to create a "new car" product integrating large-scale mobile intelligence and computing terminals, a new type of energy storage unit, a third intelligent mobile space, and a data collection carrier. In addition, around the user experience, Changan Automobile is building a full-life cycle service model of "buying and selling repairs" through digital empowerment.
In the face of the "ecosystem" competition trend of the future industry, Changan Automobile continues to strengthen the two circles of friends of the intelligent "Beidou Tianshu Alliance" and the new energy "Shangri-La Partner Plan", jointly lays out the green ecology with the industrial chain partners, promotes the low-carbon development of the industry, and focuses on the fields of chips, operating systems, core algorithms and other fields, and cooperates with outstanding enterprises around the world to build the system capability of "core screen device core map net sky" and jointly lay out a new track of science and technology.
In the strategic blueprint of "New Automobile, New Ecology", Changan Automobile will invest a total of 150 billion yuan in the whole industry chain in the next five years to create a technology ecology for technology companies and accelerate the construction of software and intelligent capabilities. At the same time, Changan Automobile, which has built a highland for the gathering of global outstanding talents, is actively and vigorously introducing leading talents, and the proportion of intelligent software talents will reach 50% in 2025.
Upstream journalist Yan Wei