With the end of the Spring Festival holiday, many students have ushered in the opening of school, and the automotive industry has continuously announced the results of the "opening examination". On February 14, Changan Automobile Group released its latest sales volume for January. According to the data, the total sales volume in January was 277,244 units, an increase of 10% year-on-year; the sales of Changan Chinese brand cars were 226,016 units, an increase of 12.6% year-on-year; and the sales of Changan Chinese brand passenger cars exceeded 158,625 units, up 3.4% year-on-year.
In fact, the main source of Changan Automobile's january sales was in a number of high-value products. From the perspective of sales, the Blue Whale family still maintains a strong growth momentum and continues to exert efforts, with sales exceeding 130,000 vehicles. Among them, the CS75 and CS55 series performed very well, with 33,590 and 30,316 units sold last month, respectively. With the upcoming launch of the second-generation CS75PLUS, the Blue Whale family lineup is even stronger, and sales may continue to grow this year.
In addition to the blue whale family's boost, the family car also achieved good results, with sales of 21,883 units last month. It is worth noting that Yidong PLUS won the first place in the amount of independent insurance in the 2021 compact sedan, and the gap with Geely Emgrand is getting smaller and smaller. In 2022, the competition between "Diyiqin" may become the focus of the A-class car market.
In addition, in order to open up the young market, the UNI sequence can be said to have received special "care" from Changan, with sales of 12,047 units in January. In order to further enhance its competitiveness, UNI-K, as a member of the series, launched in March last year, Changan will install the latest Blue Whale iDD hybrid system on it for the first time; UNI-V, as the first sedan in the series, will also open a global pre-sale on February 21.
As a member of its own brand, Changan New Energy's sense of existence is not high, and now it seems to have made efforts in this field, with its own brand new energy sales of 13,600 vehicles. Looking closely at Changan New Energy, its models are Ben E-Star, Changan CS55EV, Yidong EV, etc., but the real good selling is also Ben E-Star. It is reported that Changan will be positioned as a "world's first-line mainstream electric vehicle brand", successively launching 5 new products, and hitting 700,000 vehicles in 2025. As for whether it can be completed, we may wish to wait and see.
In fact, the "multi-brand, multi-product" playing style is the traditional strategy of most independent brands, and Changan also adheres to this. Among them, Changan Auchan and Changan Kaicheng sold 32,514 units and 36,217 units in January, respectively. Specifically, Auchan X5 has achieved 155,081 brilliant results since its listing in the 14 months. In order to take advantage of the chase, the Auchan Z6 was launched and is expected to be launched in the middle of this year.
Finally, in the joint venture market, Changan Mazda sold 19,888 units last month. The reason why the market performance has improved is that after the merger of the two joint ventures, a number of models on sale have been added, and models such as the Mazda 3 Axela and the CX-30 have become hot products.
Changan Ford sold 24,853 units, achieving year-on-year growth, and this year's Changan Ford will also launch a number of new products. Among them, the new generation of Mondeo has attracted the attention of many consumers. The appearance has changed significantly, more in line with the aesthetics of young people, so there are still expectations for its future sales performance after listing. At the same time, Changan's overseas sales volume was 23,824 units.
In order to develop better in 2022, Changan Automobile put forward a future plan. By 2025, Changan brand sales will reach 3 million vehicles, and new energy vehicles will account for 35%. In this way, the focus is in the field of new energy. Indeed, as carbon emission standards and national goals of "carbon neutrality" and "carbon peaking" are gradually reached in the international consensus, the mainland is also fulfilling corresponding obligations in energy conservation and emission reduction.
Moreover, the Blue Whale iDD hybrid system under Changan Automobile is another efficient drive system after BYD's DM-i super hybrid technology. It is reported that the comprehensive fuel consumption of Blue Whale iDD can be reduced to 5 liters / 100 km, and the pure electric cruising range will also reach 130 km.
Auto Network Review: Changan Automobile conforms to the development trend and actively responds to the transformation needs of the market
It has to be said that 2021 is the first year of growth of the automobile market, and Changan Automobile is also one of the beneficiaries, entering a new year, and new challenges will follow. From the sales results in January, it can be seen that Changan Automobile has begun to transform in the fields of rejuvenation and electrification, and the launch of more entry-level models has also just captured the price outlet of the current automobile market. Finally, the performance of Changan's brands last month is worth affirming, and what will be the next development direction? We might as well wait and see.