【EV Vision Report】"Buying an engine and sending a car" has always been the reputation of honda as a brand, but do you think that one day, Honda is no longer developing internal combustion locomotives, so what kind of development will it have?
By 2040, Honda plans to electrify all new cars sold worldwide, and last year launched a new pure electric brand "e:N" for the Chinese market. As Honda's first joint venture in China, GAC Honda has also prepared its own future electrification strategy and fully introduced the e:N brand, and GAC Honda e:NP1 fired the first shot of transformation.
Integrate "movement, wisdom and beauty" to stimulate "new values, new feelings, new experiences"
It can be said that the e:N brand is a new pure electric vehicle brand that inherits Honda's more than 70 years of car manufacturing genes and deep understanding of the Chinese market, and will create a higher level of driving pleasure. From the naming point of view, "e" stands for energy (power) and also electric (electrical energy). And the "N" is New and Next. This pure electric vehicle series, which is centered on the Chinese team and based on the needs of Chinese consumers, will realize the brand transformation towards electrification. To this end, GUANGQI Honda took the lead in introducing the electrified model e:NP1 under the brand to help Honda's dream of electrification.
In order to bring an unusual new experience to Chinese customers, e:N redefines pure electric vehicles with new values of "movement", "intelligence" and "beauty". Among them: "moving" represents Honda's unique driving pleasure of integrating people and cars, so Honda has developed a new intelligent and efficient pure electric architecture "e:N Architecture", which integrates high-efficiency, high-power drive motors, large-capacity, high-density batteries, exclusive frames for pure electric vehicles and chassis platforms.
"Wisdom" represents a safe and comfortable intelligent experience. E:N series will realize the car to understand people, the vehicle will evolve from passive intelligence to active intelligence, and through continuous learning, grow into a caring partner for people. Based on this concept, Honda has created a full-stack intelligent control ecosystem that integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpit into one integrated e:N OS.
"Beauty" is the new design language e:N Design adopted by e:N series, with the design concept of "one touch of the future", to create a pure electric vehicle aesthetic experience that is loved at first sight and can perceive the future at one touch.
In the end, based on the three major concepts of "moving", "wisdom" and "beauty", the new Guangqi Honda e:NP1 created in this way has become the vanguard of Honda's transformation, which not only has the strong technical ability of "Technology Honda", but also brings a new experience to the vehicle appearance design, vehicle intelligence and power endurance that users are concerned about.
As a pure electric SUV model, GUANGC Honda e:NP1 adopts Honda's latest e:N Design design language, and its overall aerodynamic body and smooth and sharp body lines bring unprecedented visual impact and youthful sharpness, highlighting the simple and sharp dynamic beauty. At the same time, e:NP1 enables the new logo of e:N series, during the charging process, the "Heart beat heartbeat interactive lamp language" moves with the power, full of life between one breath and one inhalation, bringing an emotional echo of the upgraded experience.
In terms of interior, Guangqi Honda e:NP1 is equipped with the leading 15.2-inch HIGH-definition ultra-thin bezel center control screen and 10.25-inch color full-LCD instrument panel to create a very futuristic digital cockpit. At the same time, Guangqi Honda e:NP1 continues to write the legend of Honda's "space magician", ensuring the maximization of the rear seat space, and its rear seat cushion is the longest in honda model and ensures the most suitable tilt angle, even if it is a long ride, it is still comfortable. Not only that, Guangqi Honda e:NP1 adopts unique noise reduction technology to cope with low, medium and high bands of road noise, creating a quiet space that crosses the level. In addition, a sporty EV Sound acceleration sound wave is added in Sport mode for a more stimulating acceleration experience.
In the face of the wave of the global automotive industry towards intelligence, Guangqi Honda can be described as pushing the boat along the water and opening a new stage of intelligent technology. Guangqi Honda e: NP1 equipped with Honda CONNCET 3.0 pure electric vehicle special version, set AI voice assistant, car home interconnection, energy management, OTA online upgrade and other more than 20 functions, with the mobile phone as the terminal of the digital key, the door, window, air conditioning, etc. remote control, and can be keyless through the mobile phone: In addition, the first time equipped with DMC driver status perception system, can effectively identify the driver's state, and even can detect emotional changes, active reminder, Make driving safer.
Guangqi Honda e:NP1 inherits the brand's highly specialized sports gene in terms of power, based on Honda's new intelligent and efficient pure electric architecture - e:N Architecture F, and it is also a pure electric architecture developed for small and medium-sized EV models, which not only integrates the three-in-one high-power drive motor, high-capacity and high-density battery, high-rigidity pure electric vehicle exclusive frame and chassis platform to join, making it bring unprecedented dynamic driving experience, far beyond the same level of products.
In addition, the motor power density of the new car has reached the industry-leading level, and the control program of the motor integrates up to more than 20,000 scene algorithms, which is more than 40 times that of ordinary pure electric vehicles, and easily adapts to the ever-changing driving scenarios. Honda poured its unique technologies such as aerodynamics accumulated in the event challenges, whether it is precise directivity, acceleration responsiveness, smoothness, etc., to achieve sports car-level handling performance. In particular, in everyday scenarios, through the precise control of the motor driving force, it is perfectly adapted to the road conditions in China.
Efficient, intelligent, low-carbon, to create an environmentally friendly electric vehicle factory
Of course, a good product is indispensable to the blessing of manufacturing technology and technology. Based on gac Honda's electrification technology transformation over the years, but also to meet the arrival of e:NP1, GAC Honda has also created a new "manufacturing, channel, experience" electrification system.
As a mature car company with a history of 24 years of development, from the Huangpu factory with quality benchmarking, the Zengcheng factory with green benchmarking, to the third factory of smart benchmarking, GUANGQI Honda has built a number of manufacturing plants leading the industry, and has always implemented strict requirements for high quality. In order to support the rapid development of the company's electrification business, Guangqi Honda plans to start a new electric vehicle plant in 2024. It is understood that this new factory will integrate the results accumulated by the enterprise manufacturing system, become an efficient and intelligent, low-carbon and environmentally friendly electrification benchmark, relying on Guangqi Honda's more than 20 years of electrification technology accumulation, high-quality manufacturing system and strict car manufacturing process layer by layer, so that e:NP1 and more e:N series products have higher quality reliability and stability, laying a strong manufacturing system for the electrification cause, will open a new realm of enterprise electrification.
Online and offline linkage, giving users a new car buying experience
Channels are the bridge between products and users, and the new channels of GUANGQI Honda are accelerating their layout in 2021. As the first car company in China to propose system service standardization and take the lead in introducing a four-in-one sales and service model in China, in the past 24 years, Guangqi Honda's channel services have changed from high-quality standardization in the 1.0 era, efficiency optimization in the 2.0 era, to Fun Link in the 3.0 era, all of which are constantly adapting to the times and leading the times.
In terms of sales channels, in order to allow consumers to better feel the unique world view and product charm of e:NP1, GUANGQI Honda will explore the construction of a new channel model for the era of electrification, and provide customers with a more transparent and efficient car purchase experience through online and offline linkage.
As the saying goes, "offline is the essence, experience is the fundamental", at the level of the new experience of electrification, GUANGQI Honda will build the GUANGQI Honda APP electric zone around the e:N series products to create a more colorful life experience with users. And launched innovative measures such as travel leasing and value preservation repurchase. As the originator of the domestic automobile 4S store sales model, GUANGQI Honda has brought new thinking to the Chinese market in sales and service.
Therefore, it can be seen that in the innovative mode of integrating cutting-edge concepts, rigorous manufacturing and rich imagination, e:NP1 not only highlights stronger product strength, but also has a lot of brand value. Since 1998, GUANGC Honda has more than 8.5 million customers, which is a proud figure, and it is precisely because of continuous challenges and innovations that it has been able to win the trust of these more than 8.5 million customers. With the arrival of e:NP1, GUANGC Honda hopes to carry out new activities with a new concept, so as to deepen the strategy of "Guangqi Honda's full value of car life".
Summary of the full text
With Honda officially moving towards the road of electrification transformation, the launch of e:NP1 also announced that it officially opened a new era of electrification brand, and its main three characteristics of "movement", "wisdom" and "beauty" gave it more intelligent and personalized display. After all, the "e:NP brand" is called "secondary entrepreneurship" for Guangqi Honda, and has also become an important part of the transformation and development of Guangqi Honda. In the future, GUANGQI Honda will introduce 5 e:NP series electric vehicles. With the new production, marketing and service system, it will provide Chinese consumers with a new value experience that exceeds expectations. As the world moves towards a new era of electrification, the future market performance of Guangqi Honda e:NP1 is worth looking forward to.