The way forward is not paved with flowers, and there are thorns at every step. Under this situation, the Dongfeng Honda brand has shown a good strength, with rich products, reliable quality and a new image, won the favor of the market, in the process of comprehensively promoting product electrification, marketing digitalization, brand warmth, showing endless vitality, has become the best choice for many consumers to buy a car.
The annual sales volume of nearly 800,000 is extremely gold-rich
Perhaps the data is the best evidence, in 2021, with the support of all sectors of society and the trust of customers, as well as the efforts of the whole industry chain of Dongfeng Honda, the annual sales of dongfeng Honda brand reached 793,272 vehicles. Under the influence of the global supply of chips and other components, the achievement of nearly 800,000 vehicles can be described as extremely gold-rich.
Since its establishment in 2003, Dongfeng Honda has been continuously deepening the Chinese market, through the combination of Honda's advanced technology and the Chinese local market, launched a number of high-quality models that are more suitable for the habits of domestic consumers, such as the "benchmark" CR-V in SUVs, the elite and fashionable XR-V, the young people's favorite driving weapon Civic and other hot models, with a cumulative user of 6.85 million+ in 18 years.
Coincidentally, Dongfeng Honda's models have a pivotal position in the market segment, CR-V won the "2021 Joint Venture SUV" sales champion, XR-V won the "2021 Joint Venture Small SUV" sales champion; in the "China Automobile Retention Rate Research Report", Dongfeng Honda brand and many of its models won the first place in the retention rate. Consumer trust naturally comes from the reliability of the product, and at the same time, it is closely related to the market volume of Dongfeng Honda brand models.
The domestic automotive industry tends to mature, and the era of barbaric growth is gradually drifting away. With the impact of informatization, only by speaking with strength, speaking with quality, continuing to excavate and firmly grasp the needs of consumers, and providing a better user experience can we achieve long-term prosperity and development. Dongfeng Honda's performance in the market is undoubtedly worthy of recognition, high-quality comprehensive development is based on the strategy of steady progress, and solid steps will come out of a broader tomorrow.
Yingshipai has been renewed and upgraded to convey the brand attitude
In every car segment, Dongfeng Honda has a main model, and the Yingshipai, which was just remodeled and listed in November last year, is a flagship sedan of Dongfeng Honda. Through the latest performance of Yingshipai in the mid-to-high-end car segment, the sales volume exceeded 10,000 units in the first month of listing, and perhaps we can understand why the Dongfeng Honda brand can give and take what it wants in the market.
The new Yingshipai provides fuel and hybrid power options, and the official guidance price is 179,900-255,900 yuan. After five generations of inheritance and thirty-two years of refining, Yingshipai models are better than blue, and have carried out more than 30 upgrades in terms of appearance, intelligence and power, etc., with more elegant style aesthetics, more intelligent technology configuration, and better texture driving control, presenting consumers with a quality choice for middle and high-end cars.
More importantly, the newly revamped Yingshipai officially launched the Chinese name, which is not only a transliteration of INSPIRE, but also a good embodiment of the new car style and the user's wise and rational personality. This change is more likely to be passed on by word of mouth and will bring more resonance. It plays a pivotal role in rapidly establishing the market awareness of Dongfeng Honda's flagship sedan.
The so-called Shoudeyun kai sees the moon, and the sales volume of the new Yingshipai in the first month of its official listing exceeded 10,000 units, ranking among the mainstream middle and high-end cars. This explosive performance is based on years of market hard work, so that more and more consumers have discovered this "treasure" model, recognized and selected Yingshipai.
From the back of the new Yingshipai, we can also see a more local and more Chinese Dongfeng Honda, with a new name and image, to pass on to consumers a high-end, quality, confident brand value, and a calm, open-minded attitude to life, really impressed those who pursue a sense of high-end and stylish brand young consumers.
The electrification strategy will be the next step
Not only Yingshipai, but also the Dongfeng Honda models that we are familiar with have an experience that surpasses their peers, whether it is stable design, excellent quality, or good driving control and super high fuel economy, which is a distinctive label of Dongfeng Honda models. This performance has been widely recognized by new and old car owners, and has won multiple market segment champions, which is also a source of trust for many consumers. Word of mouth is often the reason for consumers to choose without hesitation.
In the future development, in the face of the general trend of the industry as a whole to electrification transformation, almost all car companies are sparing no effort to transform, Dongfeng Honda to product electrification as an external presentation, marketing digitalization as the core advantage, brand warmth throughout, to promote the transformation of the road.
As early as last October, Dongfeng Honda and Honda's first pure electric model in China, e:NS1, appeared at the Wuhan Auto Show, integrating "movement", "wisdom" and "beauty", fully demonstrating the brand's attitude and determination to fully embrace electrification. Dongfeng Honda plans to launch a number of new pure electric vehicle models of the e:N brand in the next five years, taking the lead in building a very attractive product matrix.
In the face of the general trend of the market, Dongfeng Honda has gone against the current, whether in the car, SUV or MPV market, it has continued to improve, not only in terms of technology and products to maintain a leading edge, but also to actively walk with young consumers, to create a more youthful and active brand image, to achieve high-quality all-round development.
Dongfeng Honda is more worthy of being chosen
The achievements of the Dongfeng Honda brand in 2021 are not only based on the two-line layout of fuel vehicles + pure electric vehicles, the increasingly high retention rate and high reputation image, but also the brand image and marketing model of young vitality, close to the needs of young consumers.
Behind the achievements is the eighteen years of Dongfeng Honda brand accumulation, the understanding of the Chinese market, the innovation of technology, and the response to demand have played a vital role. In the new year, the Dongfeng Honda brand will be more active in facing the general trend of the industry as a whole to electrification, and bring users "more technology, more fashionable, more comfortable" products and services.