The "BMW authorized four-cylinder machine" was taken out by the ideal as a marketing chip, as the ideal car that made a fortune by the reverse Highlander chassis, and knew how to use this kind of talk to put gold on his face... Or empowerment. Recently, the media exposed the ideal X01 part of the configuration information, as a large SUV, its most prominent selling point is actually "authorized" to get, I have to say that today's automotive market really makes people feel a little absurd.
As early as September 2021, Ideal Automobile signed an investment agreement with Mianyang Xinchen Power Machinery Co., Ltd. to form a new joint venture company specializing in the production of engines authorized by BMW for new cars on the Ideal X platform. In other words, this thing will also be installed on the ideal X01 car. To be honest, take the BMW engine, use it to generate electricity ... I always thought it sounded a little weird.
The Ideal X01, which will be released in the second quarter of this year and scheduled for delivery in the third quarter, is positioned as a full-size extender electric SUV and the first full-size extended range SUV in China. In terms of product design, it is somewhat close to the ideal ONE, but the difference between the two is still very obvious, such as a more sporty front end, and the shape of the headlight group is more modern.
In terms of size, the three dimensions of the car are 5150/1980/1800mm, the wheelbase is 3100mm, the size of the bmw X7, the interior information we have not yet mastered, but I think that in the design and the ideal ONE there will be too much change, may be more prominent in the materials of the sense of luxury.
The car will be equipped with a 44.5kWh drive battery, with a cruising range of 155KM under pure electrical conditions and an extended range of 800KM in the extended range mode. More official news, this car will have L4 level of automatic driving (hardware) capabilities, note that it has hardware facilities, does not mean that it has been able to achieve L4 level of automatic driving.
On the other hand, this car will also be equipped with air suspension, rear entertainment facilities, etc., a series of luxury car exclusive high-end configurations.
Then let's talk about the "BMW authorized engine" thing, uh... How to say it, Zhonghua Automobile has also been authorized by BMW, and in the end, I don't need to say more. Sometimes it is hard to put gold on my face, and when it is taken off, it will be very ugly. Therefore, I do not agree with the ideal of such a marketing method, you warm up the new car honestly rely on your own innovation to preheat the new car, the whole of these false heads will only cause everyone to resent.
Then there is the ideal X01 product positioning, I think this time the ideal should not be developed upwards, to create a flagship product is a façade thing, get it right, get the whole brand will fall into a dilemma that can't go up and down. In fact, as far as the current market situation is concerned, I am not very optimistic about the ideal X01 car, on the one hand, the timing is not right, the other is a full-size extender, its audience is actually very limited, in the low-end market can also rely on the green card policy escort, but in the high-end market, you need to really solid product strength and brand charm, these two points I think the ideal at this stage is not mature enough.
Therefore, this is a stinky move, which stinks more than using BMW authorized marketing.