With the trend of consumption in the field of new energy rising, in addition to the continuous consolidation of the foundation after the rise of a number of pure electric vehicle companies, now traditional fuel vehicle companies are committed to the transformation of electrification. In the current terminal market, the richness of pure electric models in the choice is no less than that of fuel models.
But in the consumer market, "sales" is an eternal topic. Just like an exam, there are school bullies who easily hand over full score papers, and there are also scum who have not yet finished writing at the last moment. So if you want to ask the "sales" as the theme of this exam, what are the results of these new energy pure electric models? Please read on...
Looking at its silhouette and body, and then looking at its logo, it is not an exaggeration to say that it is the Aion S of GAC Trumpchi. But in fact, it is still different from the AION S in design. On top of that, its real legacy is a "Honda car." It is written in its hukou book, which used to be called Guangqi Honda EA6, and now it is called Honda Shule.
It is reasonable to say that with the premium image of Honda, an old joint venture brand, this model should have a good consumption prospect. But in fact, when it was launched in January 2021, It only handed over the performance data of 1860 vehicles in the whole year. Its annual sales figures are not even as good as the "fraction" of the monthly sales of mainstream competitors.
Rather than backing the "Honda" joint venture, it is better to think about why it is a "Honda car" from another angle. This is in fact linked to the 2017 double credit policy, which imposes corresponding limits on the credit requirements of the average fuel consumption standard for traditional energy passenger cars.
To put it simply, the double credit policy is a product of compliance with the development of new energy electrification. And we all know that a model from the beginning of the research and development to the final mass production is often a few years or more than 100 million level of capital investment. At that time, the "oil to electricity" model became a way for some car companies to cope with the policy.
For example, Dongfeng Honda's concept VE-1. In the view of GAC Honda, in the case that there is no mass-produced pure electric model in the brand product matrix before this, it is the simplest and most rude way to benefit from the direct "citation" of GAC Trumpchi resources under the same GAC Group.
Therefore, this model of Xuanle was born, and in addition, GAC Toyota of the same group also launched a iA5 to change the standard in order to solve the negative point gap under the double integration policy.
In other words, this model does not exist for the sake of sales in essence. It is more like a "transitional product" of the current era. Today, for Honda's electrification development in the domestic consumer market, the Honda e:NP1, which is about to be mass-produced, may be the model that Honda aims at the sales market in the future.
If Lynk & Co is regarded as the biological son of Volvo and Geely, then in fact, Lynk & Co also has a brother. It is the high-performance luxury electric brand Polestar launched by the Volvo brand and Zhejiang Geely Holding Company.
The two brothers, Lynk & Co and Polestar, also focus on sports tone, and the results of these years on the field have made the Lynk & Co brand out of the circle in the competition. And from the royal modification manufacturer to the electric brand in addition to the sporty tone also has a little more luxurious attributes. Otherwise, the Polestar 1, which sells for 1.45 million, is actually expensive in the sports car world. And the brand's Polestar 2 as a pure electric compact model priced to 300,000 level.
If you take the judging criteria of a domestic pure electric car to look at the Polestar 2, then its guidance pricing of 25.78-33.80 million does not seem cheap. After all, many domestic brands in the same positioning are targeting the price market below 200,000.
In addition to the brand image, the material level and configuration performance of Polestar 2 are also the reasons why Polestar 2 competes in the 300,000-priced market.
Based on the concept of environmental protection, the material coverage of various recyclable environmentally friendly materials and the "new luxury" concept presented by the design layout are different from the current traditional design. And the richness of the configuration and the optional solution of many high-end functions make you really feel that you are buying a luxury brand when you enter the store to negotiate a car purchase plan.
Since its launch, Polestar's half-year sales have only locked in three figures of 784 units. Although as one of the new car-making forces, Polestar is not the best. However, in terms of the consumption positioning interpreted by the brand tonality, Polestar 2 gives the consumer audience the choice of pure electric brands under the consumption of luxury characteristics. It's just that for Polestar, it still needs time to grow.
It seems that when it comes to the pure electric products under the Hongqi brand, the first thing that comes to mind is the online taxi, such as the Hongqi E-HS3 that shuttles through the streets and alleys of the city.
In addition to The Fawn E-HS3, Faw-Hongqi also has a pure electric product such as the Faw-Hongqi E-QM5. The Hongqi E-QM5, which is also used for public transportation, actually sells quite well, and the sales data of 4071 vehicles in the past year is much brighter than that of the just-finished Fawn E-QM5 and Polestar 2.
The Hongqi E-QM5, which is positioned as a medium-sized pure tram, has been priced at 239,800. Its direct competitors in the market include BYD Han EV, Xiaopeng P7 and other competitors at the same price.
The three configuration models launched by The Hongqi E-QM5 are the Flag Edition, the Didi Edition and the T3 Edition. All three models are priced at a uniform price of 239,800, and in terms of configuration, the three versions are only slightly different in configuration.
And to ask the hongqi E-QM5 at the same price where is the competitive advantage? Positioned as a mid-size sedan, it has a standard wheelbase of 2990mm. The configuration of leather material covering, partition temperature control and other configurations, plus the electric adjustment of the rear seats reflect the characteristics of The Hongqi E-QM5 pays attention to the comfort of driving.
The single motor has a maximum output of 136 horsepower, has an endurance calibration of 431km, and supports half-hour fast charging mode. The hardware standard of Hongqi E-QM5 pure electric power seems to be the average standard of the current pure electric model.
With the lithium iron phosphate battery from BYD, it has become one of the advantages of the Faw-Hongqi E-QM5 in terms of battery quality stability and durability.
Like Honda, to some extent, the Faw-Hongqi E-QM5 is also a model that does not exist for sales. Because the Hongqi E-QM5 has only existed for model applications in the online ride-hailing market since its listing. It can be considered the product characteristics of a pure electric car, compared to the competitors, the Hongqi E-QM5 can indeed give a comfortable driving experience.
Therefore, it seems that the "competitive position" of the above three models cannot be judged from the sales volume alone. Although their performance in the sales market is not outstanding, in terms of their product performance, the competitiveness of the products they interpret is not necessarily lost to mainstream hot competitors.