How obsessed are the Chinese people with SUV? It is not difficult to see from the crazy improvement of the SUV product matrix of major brands that how much demand there is, how big the supply is.
So when overseas media exposed the imaginary picture of Audi Q9, it was not surprising at all that the newborn after Q7 and Q8 would further improve the product matrix of Audi's flagship SUV, while at the same time, its competitors locked in the Mercedes-Benz GLS, BMW X7 and Range Rover and other similar models. The latest news shows that it will be specially available to the Chinese market and the North American market, and is expected to be officially unveiled this year.
"Bigger and more luxurious"
Since it is a flagship SUV, what needs to be considered is space and luxury. According to foreign media reports, the Audi Q9 may be larger than Bentley Bentayga, offering a three-row seven-seat layout, and may also bring a luxurious four-seat layout with extremely abundant space.
The honeycomb-shaped octagonal grille, which is regarded as a label that shows sportsmanship, looks much larger than other Q family brothers, giving people an imposing sense of conquest in the line of sight. Compared with the Q8, the headlight group has also undergone obvious changes, and the split light group shape makes it look like a sense of technology. On the side of the body, the body proportions are quite slender, and the tough lines continue from the front of the car to the rear, making the whole car highlight its ample space both in terms of visual effects and real riding experience.
The design of the tail is more concise, it is still a through-line design, and the shape waiting inside is no longer the sense of technology that the vertical striped light stripe on the Q8 has, in the Q9, you see more simplicity, but the ingenuity is that this simplicity has become a direct embodiment of its sense of high-end atmosphere.
In terms of powertrain, it is expected that the 250 kW 3.0T engine and the 180 kW 2.0T engine will appear as the main force, and the 4.0T V8 engine may also be supplied. However, there is also news that audi Q9 will focus on PHEV plug-in hybrid, launching a plug-in hybrid model based on 2.0T and 3.0T engines, with a pure electric endurance of about 80 kilometers.
Frequent and high-end SUVs, can you really break the deadlock?
Back to what we mentioned at the beginning, it is not difficult to see that the SUV market has become tighter in a state of saturation, whether it is for ordinary brands or luxury brands, it is difficult to break through the limitations of the market and usher in a high degree of attention, after all, consumers have more choices in this era of SUVs everywhere, and in the face of model selection, they are also picking "random flowers and charming eyes".
For Audi, in fact, the sales of Q7 and Q8 are not as good as imagined, in contrast, it is not as good as SUV models below Q7, so while improving its product matrix, Does Audi also need to carefully consider the market problems faced by the product?
Write at the end
Or some people will say that the emergence of Q9 is to fill the shortcomings of Q7 and Q8, but if it is only the PLUS version of Q7 and Q8, it is doomed to escape the tepid state. Only with a very strong Audi feature, you may be able to compete for a world in the flagship SUV market. However, it is this uncertain speculation that still has some expectations for Q9.
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