In the whole year of 2021, domestic car sales ranked, Nissan Xuanyi topped the list with 540947, while honda Ten Generation Civic, which once needed to queue up to buy at a markup when it was listed, only sold 243312 vehicles, ranking 15th; Mazda OnkSela was less than 100,000 vehicles, and it was likely to rank outside the 35th place.
It's amazing.
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Text/Second Brother
Produced by Governor Hiromon Studio
It has been impossible to understand how the old 1.6L naturally aspirated engine, the CVT transmission with low cost and high failure rate, the non-independent rear suspension of the torque beam, and the new model sold for 116,900-144,900 and the nissan Xuanyi with very little discount can be so popular.
Nissan Xuanyi
In terms of technology, quality, power, driving stability, fuel economy, and price, Xuanyi cannot be compared with the Honda Civic with 1.5T, CVT, and multi-link independent rear suspension; let alone the 2.0L, 6AT, butterfly bionic rear suspension Mazda Oncella.
Although sales are mainly classic versions, in the price range of 100,000-110,000, there are less than 100,000 1.3T light mix, 6AT, Buick Yinglang and Chevrolet Kluze, 1.5L and 6AT Volkswagen Bora and Langyi with a price of close to or even cheaper, and 1.5L Geely Emgrand and 1.6L Changan Yidong with less than 90,000, and 1.5T Chery Ericsson 5PLUS with a top match of less than 100,000.
No matter from which point of view, Nissan Xuanyi does not have the temperament and qualifications to sell well.
Of course, for the Honda Civic, the annual sales ranking fell to fifteenth, which is not much of a mistake.
The 1.5T engine is known as the "Earth Dream", but in essence there is no technical expertise, but it was too urgent to appear at one time the oil increase, emulsification problems; then broke the negative news that the safety test results of the China Insurance Research Institute were at the bottom; then there was the 1.0T three-cylinder, which was 1.5T and also had to be separated from the high and low power versions, and the price itself was not low and had to be queued up to buy at a higher price.
Honda Civic
And if you want to talk about motivation, although from the eight generations of small family jasper to the ninth generation of warm uncles, and then to the ten generations of sports wind, Dongfeng Honda has been promoting and emphasizing its power level all the time, but under the chase of the latecomers SAIC MG 6 and GAC Trumpchi Shadow Leopard, it has long lost its charm.
It hurts so much.
What Honda has to do is not only to create a moderate tone of the eleventh generation Civic in the embarrassment of poor sales of the tenth generation of Civic, but also to honestly upgrade the technology, quality and safety of the Civic, and bend down the price to benefit the majority of Chinese consumers who still love it.
However, for the Mazda OnkSela, we can't imagine that the sales volume is less than 100,000 units, half of the Honda Civic, and one-fifth of the Nissan Xuanyi.
Chuangchi Blue Sky Engine, 6AT, Front and Rear Independent Suspension, Leather Seats, High Rigidity Body, Front and Rear 6 Airbags, GVC+ Dynamic Vector Control System, etc., Red Dot Award Design, Thick Interior Materials, Complete Active and Passive Safety Configuration, Superb Engine Technology, Reliable Transmission, Solid Chassis Suspension, Precise Handling, and Excellent Quietness and Body Safety, all have overwhelming advantages in sedans of the same class.
However, the high-tech, high-quality, high-cost Mazda Onksela, the 1.5L version is only the same price as the classic version of Xuanyi, and the 2.0L version is only the same price as the new Xuanyi.
In addition to the limitation of the target audience due to the market positioning of the young sports, in addition to the impact of Mazda's poor marketing and public relations, the sales of Unxella is understandable, but the huge sales gap between it and Nissan Xuanyi is an absolutely unacceptable reality.
Perhaps, this is not the fault of Mazda Motors, it is the fault of the media that blindfolds the car and gives money to do things.
You know, almost all the vertical automotive content distribution platforms of the three religions and nine streams, without exception, mark the Archesela butterfly-shaped post-suspension as a torque beam, and they are not clear what the shape of the torque beam is? They don't see the difference between Mazda's patented technology back suspension and torsional beam?
In addition, countless media and self-media white, no test drive, no comparison on the nonsense on the Back Space of the Anksela is small, the same level of almost the longest wheelbase (2726mm), the rear space will be smaller than the new Xuanyi? Will it be smaller than the Honda Civic? Won't they take a leather ruler to measure the depth of the Onxella rear seats and the rest of the knees in a normal sitting position?
Nissan Xuanyi sales first, Honda Civic sales fifteenth, Onxella sales thirty-fifth, the car market is so black and white upside down, rotten cars running all over the street, good cars sell badly The status quo is really surprising.
Of course, the sales of the reverse German unworthy model is more than this, Volkswagen Sagittarius, Maiten, Honda Accord, Nissan Tianlai, etc., in terms of cost performance, the sales of these models should be ranked after one hundred, about this to discuss it separately.
I'm sorry.