Electrification, intelligence as the core of the new four transformations of the automotive industry in 2021 has produced more profound changes to the entire industry, along with the penetration rate of the new energy passenger car market continues to rise, new energy has become an important position for various car companies to compete for the market, but in the face of changes in the new energy passenger car market, the companies involved in it have shown a polarization phenomenon, some car companies can continue to refresh the delivery record, while some car companies have a serious decline in sales, Even some new car-making forces have been eliminated by the market, and there has been a significant Matthew effect in China's new energy vehicle market.
In the New Year's Day holiday in 2022, Xiaopeng Automobile took the lead in releasing its 2021 report card, and the cumulative delivery of new cars in the whole year reached 98155 units, an increase of 263% year-on-year, which is 3.6 times the number of deliveries in 2020, and the delivery of new cars of Xiaopeng Automobile also officially won the first place in the new domestic car-making forces, and it is only one step away from the annual delivery of 100,000 vehicles. It should be known that in 2020, Xiaopeng Automobile only ranked third in the new force new car delivery data, and achieved a leading position in just one year, which also shows the high quality and gold content of its achievements.
High-quality delivery results under the hot sales of full-spectrum products
If you only look at the delivery data of Xiaopeng Automobile in 2021, many people may feel that compared with some traditional car companies, such achievements do not seem to be eye-catching, but in fact, as a latecomer in the industry, Xiaopeng Automobile has maintained a high-speed growth momentum in 2021, and the delivery data has been firmly ranked in the top three positions of new car-making forces. Constantly breaking new records in the industry.
More importantly, for the new car-making forces such as Xiaopeng Motors, the first time to enter the automobile industry that represents the tip of the manufacturing industry, scale delivery is an important embodiment of corporate capabilities, testing the comprehensive strength of enterprises such as capital, products, production, supply chain, strategy, etc. He Xiaopeng, chairman and CEO of Xiaopeng Motors, has also continuously emphasized on many occasions, "For Xiaopeng Motors, the difficulty of scale delivery is higher than that of car manufacturing."
It is worth mentioning that Xiaopeng Automobile leads the new forces in 2021 to deliver data, not relying on a certain star model to achieve, but the achievements of the full spectrum product after being recognized by consumers and the market, such a product comprehensive strength is rare in the new car-making forces, in a sense, it can lead the new forces of car-making, but also a victory for the Xiaopeng Automobile brand.
The Xiaopeng P7 delivered 7,459 units in December 2021, with a total delivery of 60,569 vehicles for the whole year, accounting for 62% of the total delivery volume; the Xiaopeng P5 continued to climb the slope after starting large-scale deliveries in October this year, and delivered 5,030 vehicles in December to a new high; and the cumulative delivery of Xiaopeng G3 series products in the whole year was 29,721 units, an increase of 148% year-on-year. "All models are hot selling" can be said to be an important embodiment of Xiaopeng Automobile's high-quality annual delivery data, and the general increase in sales of the whole family and the whole spectrum is a true reflection of Xiaopeng Automobile's product strength and market acceptance.
High quality can be said to be the biggest feature of Xiaopeng Automobile's development in 2021, while the delivery volume continues to rise, Xiaopeng Automobile's product matrix has also been improved and upgraded. With the Xiaopeng P5 positioned with intelligent and comfortable car, xiaopeng P7 positioned smart coupe, Xiaopeng G3i positioned with smart urban SUV, and the intelligent flagship SUV unveiled at the 2021 Guangzhou Auto Show - Xiaopeng G9, it can be said that in the most popular segment of new energy vehicles in China, Xiaopeng Automobile has corresponding products to meet the differentiated needs of more consumers, which has also become the "traffic code" for the high-quality development of Xiaopeng Automobile.
Intelligence and high quality have become the keywords of Xiaopeng Motors
Under the change of the new four modernizations of the automotive industry, the intelligentization and networking of products have become the trend of the development of the automotive industry, and the car no longer only has the attributes of transportation, but also becomes the content and service carrier, and the car, people and the extra-cockpit environment will gradually integrate with each other, and Xiaopeng Automobile is precisely the practitioner and leader of intelligence and networking.
Xiaopeng P7 is the first intelligent car equipped with an all-voice on-board system, and the first Chinese intelligent car to realize the memory parking function of the last kilometer parking lot; Xiaopeng P5, as the world's first mass-produced intelligent car equipped with lidar, is equipped with the XPIRAT intelligent driving assistance system officially entered the XPIRAT 3.5 era; Xiaopeng G9 adopts the X-EEA 3.0 electronic and electrical architecture that is ahead of the industry generation, equipped with a higher performance chip. Support higher levels of intelligent assisted driving and more powerful intelligent cockpits.
Xiaopeng Automobile has been saturated with research and development for many years, and not only has industry-leading technical reserves in the field of intelligence, but also has a high popularity and popularity among consumers of intelligent vehicles, and intelligence can be said to have become the most important label of Xiaopeng Automobile products. It should be known that among the Xiaopeng P7 products, 96% of the models support XPILOT 2.5 or XPILOT 3.0; the cumulative monthly mileage of NGP intelligent driving assistance is 1.33 million kilometers, with an average monthly usage rate of 69.72%; the average monthly use of automatic parking has reached 336,000 times, with an average monthly obstacle avoidance of 36,000 times; in the future, Xiaopeng G9 will also be equipped with XPILOT 4.0 system, etc. Xiaopeng Automobile has successfully shaped the brand image of "intelligent electric vehicle".
If intelligence is the key to Xiaopeng Automobile's repeated achievements in the industry, then high quality is the basis for Xiaopeng Automobile to continue to gain user recognition. Xiaopeng Automobile is one of the earliest enterprises in the new domestic car manufacturing force to lay out its own factory, mastering the whole industry from design, research and development to manufacturing, located in Zhaoqing Xiaopeng Automobile Intelligent Network Technology Industrial Park is fully built in accordance with industry 4.0 standards, realizing production information visualization, equipment information visualization, process information visualization, quality information visualization, which also allows Xiaopeng Automobile to have better performance in ensuring product quality and reliability.
In November 2021, the body of Xiaopeng P7 was tested for 23 consecutive days and more than 550 hours of uninterrupted seawater showering, according to the final test report issued by a third-party authoritative agency, Xiaopeng P7 white body has no foaming, no edge corrosion, no weld corrosion, front cover, front wall, front wheel package lower part, left and right fenders, left and right front door, left and right rear door, left and right side wall, rear tailgate surface corrosion grade are all 0 (the highest grade, no corrosion), Basf's latest generation of CG800 ultra-high penetration cathodic electrophoretic paint technology of Xiaopeng P7 ensures that the vehicle has a safety corrosion protection rating of more than 10 years.
In December 2021, Xiaopeng P5 carried out another extreme cold challenge, conducting a professional experimental cabin extreme cold "soaking" for up to 8 hours until the temperature inside and outside the vehicle dropped to -23 °C. Xiaopeng P5 started successfully in an instant, faster than the national standard requirements within 7 seconds to start; within 20 minutes, the front window defrosting reached 99.8% (80% higher than the national standard requirement of 20 minutes of defrosting); within 40 minutes, it has been defrosted to 100% (90% of the 40 minutes above the national standard), and the windshield is not blurred and does not affect the driver's vision.
Xiaopeng Automobile has used extreme challenges again and again to prove quality, confirming the real effort of quality control and first-class craftsmanship behind it, and also allowing ordinary consumers to witness the quality of Xiaopeng Automobile's products, and making Xiaopeng Automobile's products have been recognized by many authoritative institutions. For example, Xiaopeng P7 has won the C-NCAP collision five-star certification, the i-VISTA China Intelligent Car Index five-star model, the JD-Power Charm Index first, and won the first place in the "2021 China Automobile Retention Rate Ranking" 200,000-300,000 pure electric vehicles.
The development of Xiaopeng Automobile has entered the fast lane
With the gradual recognition of Xiaopeng Automobile's products by the market, Xiaopeng Automobile's system capabilities have also been improved, and great progress has been made in research and development, manufacturing, sales and service, user operation, etc., marking that Xiaopeng Automobile has begun to move towards a new stage of mature and stable development, and after withstanding fierce market competition, Xiaopeng Automobile has grown into a representative of Guangzhou science and technology enterprises and even domestic new energy vehicles.
After the brand renewal, after 7 years of development of Xiaopeng Automobile has begun to change from quantitative change to qualitative change, more importantly, Xiaopeng Automobile is no longer limited to the domestic market, but began to participate in and lay out the global market, in 2021 Xiaopeng P7, Xiaopeng G3i has successfully landed in the Norwegian market, the newly unveiled Xiaopeng G9 is from the beginning of research and development is a model for the domestic and international markets, showing The determination and confidence of Xiaopeng Automobile to move towards internationalization.
Xiaopeng G9 is developed under the dual certification standards of Chinese and EU vehicles, following the design of C-NCAP and E-NCAP double five-star safety standards, it will also meet the strict EU WVTA full-model type certification standards; the vehicle environmental protection will meet the high standards of the EU 3R certification, the reuse rate is more than 85%, and the recyclability rate is more than 95%. Entering the European market, which is more stringent in technology and safety, and the automobile market is more fully developed and mature, is a blank area where many traditional Chinese brand car companies have not yet succeeded.
With the expansion of the user group, the number of outlets of Xiaopeng Automobile has exceeded 300, covering more than 100 cities; the super charging station of xiaopeng automobile brand has also accumulated 661 seats, covering 228 cities, and even in 2021, it has achieved the opening of the Sichuan-Tibet section of national highway 318, and after a series of infrastructure layouts, Xiaopeng Automobile has shown stronger capabilities in after-sales and services, which is also more and more valued by new energy consumers.
With excellent results and market recognition as an endorsement, Xiaopeng Motors is also full of confidence in the 2022 that has arrived, and under the strategy of continuing to focus on "being a future travel explorer" and firmly developing the brand, it has the ability and confidence to challenge higher goals, and Xiaopeng Motors' "acceleration" has just begun.