As the new year draws to a close, major automakers have announced production and sales data for December and the whole year, and later on January 6, we saw Great Wall Motors' December sales report and 2021 sales through the official channels of Great Wall Motors. Judging from the officially disclosed data, we have seen the good results achieved by Great Wall Motors in the past year. Let's take a closer look at the official data released by Great Wall Motors.
According to the 2021 sales report data released by Great Wall Motor, Great Wall Motor sold more than 160,000 vehicles in December, reaching 162369 units, an increase of 8.2% year-on-year and 32.5% month-on-month; a record high. Throughout 2021, its cumulative sales exceeded one million units again, reaching 1280993 units. It is worth mentioning that Great Wall Motor has exceeded the million vehicle sales mark for 6 consecutive years.
For example, the cumulative sales of new energy models in the whole year reached 136953, accounting for more than 10% (10.7%), overseas sales accounted for more than 10%, and annual sales were 142793, an increase of 103.7% year-on-year. Let's take a look at the market performance of Great Wall Motors in December and 2021. The biggest highlight of this month is that many of Great Wall Motor's brand models have reached record highs.
Haval brand: 94,387 units were sold in December, and cumulative sales in FY2021 were 770008
The Haval brand can be said to be the load-bearing wall of Great Wall Motors, and it is also the absolute sales responsibility of Great Wall Motors at present. The overall sales of the Haval brand reached 94,387 units in December, and Haval's cumulative sales for the whole year 770008 vehicles, an increase of 2.6% year-on-year. Its single-brand sales have exceeded the combined sales of many car companies, and even the combined sales of many car companies.
Among the Haval brands, the performance of Haval H6 is unyielding, its Sales in December once again exceeded the 40,000-vehicle mark, reaching 42,787 vehicles, not surprisingly, it will also be the champion of the SUV segment, and its annual sales of 370437 vehicles have also allowed it to lock in the annual sales crown of SUVs in advance. The Haval H6 can no longer be described as invincible in the domestic market, although there is still a certain gap with its peak level. But as far as the current market is concerned, it has no absolutely threatening opponent.
In addition to the Haval H6, the Haval Big Dog also continued to perform well. Haval Big Dog sold 13,028 vehicles in December, an increase of 27.9% year-on-year, and single-month sales hit a record high. Its cumulative sales exceeded the 100,000 mark in the whole year, reaching 100,690 vehicles, becoming a new growth point for the Haval brand and even Great Wall Motors.
There is another car of the Haval brand that is also worth paying attention to, that is, the Haval Mythical Beast, which was just launched in December. According to official disclosure data, Haval Divine Beast delivered nearly 7,000 vehicles in the first month of listing (listed on December 18), which shows its popularity in the market. In addition, products such as Haval Red Rabbit, Haval M6 and Haval First Love also performed well.
Tank brand: 11,958 vehicles were sold in December, and 84,588 vehicles were sold in fiscal 2021
Tank brand as a blockbuster launched by Great Wall Motors, since the listing of its products is difficult to find, although subject to large environmental influences such as chips, but the delivery volume continues to rise. In the final battle in December, the delivery of tank 300 exceeded 10,000 for the first time, reaching 11958 units, an increase of 18.3% month-on-month, and the author predicted last month that in the middle of December, tank 300 would definitely sell out of 10,000 per month. It is worth mentioning that the tank 300 delivered more than 80,000 vehicles in the whole year, reaching 84,588 vehicles.
According to data, the market share of tank brands in China's off-road vehicle market has exceeded 50%, is the tank going to embark on the lonely road of the Great Wall pickup truck? Let's wait and see. Tank 500 also opened a pre-sale at the Guangzhou Auto Show in November, the pre-sale is quite hot, in 2022, Tank 500 will usher in the official listing, which will further enrich its product matrix.
In addition, the appearance of new products such as Tank 400, Tank 700, and Tank 800 has also made people see the strength of the tank brand, not only that, but also the news that Tank 100 will be launched on the Internet.
Great Wall pickup trucks: 25,033 units were sold in December, and the cumulative sales volume in FY 2021 was 233006 units
Great Wall pickup trucks continue to perform well, in the december closing battle, its monthly sales reached 25,033 units, an increase of 15.7% year-on-year, it is worth mentioning that the Great Wall pickup trucks have accumulated 16 months of sales exceeded the 20,000 mark. In December, the Great Wall Cannon continued its hot sales momentum, with sales of 15,117 units in a single month, an increase of 24.9% year-on-year, and its sales have exceeded 10,000 in the 18 months since its listing.
The cumulative sales of Great Wall pickup trucks in 2021 exceeded 230,000 units, reaching 233006 units, an increase of 3.6% year-on-year, of which the cumulative sales of Great Wall Cannon exceeded 120,000 units, reaching 127,940 units, an increase of 11.4% year-on-year. It is worth mentioning that the Great Wall pickup truck has maintained the double crown of domestic and export sales for 24 consecutive years, and its global sales have exceeded the mark of 2 million vehicles.
WEY (Wei brand): 10,065 vehicles were sold in December, and 58,363 vehicles were sold in fiscal 2021
After more than a month in the final battle, Weipai, a high-end brand under Great Wall Motor, once again broke through the 10,000-vehicle mark, reaching 10,065 vehicles, and its sales were mainly based on the new mocha and macchiato two hybrid models. Weipai sold 58,363 vehicles in the whole year, including 28,545 mochas, 5,145 macchiato DHTs, and 2,707 lattes (listed on December 17).
2021 is the year of Weipai's transformation, 2022 is the year of Weipai's great fists, Mocha gradually matures, Macchido DHT and latte DHT will continue to improve, and models such as Dream Will also be listed in the near future.
Euler brand: 20,926 units were sold in December, and the cumulative sales volume in FY 2021 was 135028 units
Finally, let's take a look at the performance of Great Wall Motors in the new energy market, and the new energy of Great Wall is concentrated in the Euler brand. In the final battle in December, the first monthly sales of the Euler brand exceeded the 20,000-vehicle mark, reaching 20,926 vehicles, an increase of 64.2% year-on-year; among them, the Euler Good Cat broke through 10,685 vehicles for the first time in December, reaching 10,685 units, an increase of 430% year-on-year, and the Sales of Euler Black Cat in December were equally outstanding, reaching 8,056 vehicles, continuing its advantage in the market segment.
Throughout 2021, the cumulative sales of the Euler brand exceeded 130,000 vehicles, reaching 135028 vehicles, an increase of 140% year-on-year. Among them, the annual sales of Euler good cats exceeded 50,000 vehicles, reaching 50,931 vehicles; the annual sales of Euler black cats reached 63,492 vehicles. With the arrival of new cat family members such as ballet cats, punk cats and lightning cats, Euler sales will increase further.