Honda's high-end sub-brand Acura can be called "Honda King", so to speak, Nissan's high-end sub-brand Infiniti should be called "Nissan King", but in any case, it can not reach the Toyota high-end sub-brand Lexus, queue up to increase the price or import.
Recently, according to our latest understanding, Dongfeng Motor Co., Ltd. officially said that the Infiniti brand is officially included in the Dongfeng Nissan management system, so that the future Dongfeng Nissan will manage three sub-brands at the same time, Dongfeng Nissan, Dongfeng Infiniti and Dongfeng Venucia, it is clear that the latter two are additional, as for sales, what is the fate of the creation.
Infiniti's original market positioning is higher than Nissan, even if the domestic Dongfeng Infiniti is the same, and then the official repositioning is Dongfeng Nissan Plus, now it is worse than before, directly attributed to Dongfeng Nissan, is this a dimensionality reduction blow?
But frankly speaking, Dongfeng Infiniti can have such a result has been good, better than going it alone, after domestic production, long-term rely on QX50 and Q50L two cars to support the market, luxury brand effect is not at all, the model is also pitiful, so it can live until now is a miracle.
Then, Dongfeng Infiniti is not easy to introduce a new model, Infiniti QX60, medium and large SUV, has now opened pre-sale, 450,000 ~ 660,000 yuan, originally is also this year's blockbuster, but who can predict that the new car launch spokesperson can out of that file, just two days of endorsement, put a squib.
In the final analysis, sales are not good, it has reached the point where it is difficult to maintain a livelihood, and the data shows that the cumulative sales of Dongfeng Infiniti QX50 in the first three quarters of 2021 are 3349 vehicles, and the Q50L is even less ideal, contributing only 1677 vehicles.
But if it is included in Dongfeng Nissan's management system, the future sales data will look better, after all, dongfeng Nissan is covered.
Written in the end: There is no doubt that at this stage, Dongfeng Infiniti can only rely on Dongfeng Nissan to tide over the difficulties, so the question is, is GAC Acura far from being included in GAC Honda?