Looking back at the auto market in 2021, what remains unchanged is that new cars are still mushrooming. The difference is that the MPV market, which has been silent for a long time, has quietly become popular in the second half of the year. In particular, the popular high-end joint venture models represented by the domestic Toyota Syna are even more strong on the stage.
And about the heat of Xena, naturally there is no need to say much, since the beginning of the model exposure localization, the discussion about Xena has been endless. Until the official listing of Xena, the attention of consumers has continued unabated. It is precisely because of the high attention and market heat that the market situation of Xena has gone all the way up. Now, it has been more than a month since Xena was officially listed, how is its terminal performance actually? With this question, I went to the Guangfeng 4S store.
Since the day I visited the store is the first day of 2022, it is also the New Year's Day holiday, so the store is more lively than in the past, and basically there are many customers watching the car next to the exhibition car of each model. At first glance, I didn't find Xena's exhibition car, and then I looked closely to find that it was covered with a red cloth and waiting to be unveiled. After inquiring about the staff, it was learned that the reason why the car in the shop was temporarily draped with red cloth today was because the car was already "a famous car with a master" and would be delivered immediately. On this day, not only the 4S store where I was located was being delivered, but also the GAC Toyota 4S store across the country also opened the delivery work of Xena.
Seeing this scene, I also inquired about the attention and order situation of the terminal after the listing of Sai Na for more than a month, and the staff told me: When Sai Na was not yet listed, in the case of no exhibition car in the store, there would be customers every three to five to ask about the arrival time of the exhibition car and the listing time. After the listing, everyone's enthusiasm for Xena has risen even higher, and orders have continued to be hot. Moreover, after statistics in the cumulative orders, more than 85% of users have chosen to buy high-end models, which once again shows consumers' recognition of Xena's high quality.
In this way, the heat of Xena is not a waste of time. Just by virtue of the fact that the current 4S store has a real car, I can also have the opportunity to experience this "MPV god car", what is the charm in the end?
Objectively speaking, the success of Xena is indeed not accidental in my opinion, because first of all, from the design, Toyota has a good grasp of this degree. The so-called "degree" is the balance between home and high-end business, many MPV models on the market, the main home MPV often has a problem - not high-end enough. The overly bloated body makes the already clumsy MPV model look cheaper, which is why many consumers are reluctant to choose MPV. In contrast, Xena has a more stylish, dynamic styling design, lightning LED headlights, T-shaped stereoscopic taillights, wide lower grille and other designs, making Xena look very capable.
For MPV, the performance in the car is even more important. The first is the interior style of the whole vehicle, compared to those commercial MPV, Xena through a new color, material, process and other techniques, so that its interior is more concise, exquisite, completely bid farewell to the driver's sense. In terms of space that everyone pays attention to, Xena also has a variety of combinations, such as in addition to the traditional 2+2+3, it can also achieve 2+2, 2+1, 2+0 and other seat layouts. Moreover, even when fully loaded, Xena's trunk can have a volume of 525L. As for the 2+0 model mentioned above, the trunk is basically comparable to a pickup truck. With such a rich seat layout, flexible seating and abundant storage space, it is no wonder that Xena is attracting the attention of many dads.
As for the configuration, the addition of partitioned independent air conditioning, front noise reduction glass, 11.6-inch rear entertainment, seat heating and ventilation, JBL premium audio, double-sided electric sliding doors, power tailgates, rear panoramic sunroofs, second row power seats, 12.3-inch TFT multi-function display, front welcome light, ANC active noise reduction and so on, makes it truly perform at home.
Finally, there's power, which is powered by a new enhanced 2.5L HEV hybrid system, which is also the highlander's same powertrain. For MPV, the performance is not to be discussed, after all, no one will take the MPV to drag. In terms of fuel consumption, this powertrain can reach a minimum of 5.9L/100km, thermal efficiency of up to 41%, and the E-CVT gearbox is undoubted in terms of smoothness. Paired with the Toyota Safety Sense security system, it's fuel-efficient, easy to open, and safe.
Conclusion: Although the current Xena still has not achieved the freedom to pick up the car, but through this field view of the car, I also further appreciate the charm of Xena's products. Atmospheric exterior, exquisite interior, very easy to use large space and ultra-low fuel consumption, when these elements are integrated into an MPV, hot sales seem to be a reasonable thing.