Recently, the Association released the latest retail sales data. It is reported that the domestic narrow passenger car market sales in March were 1.579 million units, down 10.5% year-on-year.
Why is there no xiaoyangchun in the car market this year? Perhaps everyone knows very well that the chip shortage crisis that intensified last year not only did not improve, but on the contrary, the epidemic rebounded in many places in China after the Spring Festival, and the double impact can not be a year-on-year decline of 10.5%.
Specific to the model segment, the ranking by sales volume is sedan, SUV, NEV and MPV, in addition to the NEV market with a positive year-on-year growth rate of 37.6%, the remaining three are declining year-on-year. In particular, the MPV market fell by as much as 33.2% year-on-year.
Let's look at the following table, which is the TOP10 of the MPV sales list in March. Surprisingly, monthly sales of more than 2,000 units can enter the TOP10 club, which is unimaginable in the sedan, SUVs and NEV markets.
I can only helplessly admit that the three-child policy that has been shouted for a long time is good for the MPV market, and now it has become a joke.
Although the MPV market has poured in some new models in recent years, the overall plate is getting smaller and smaller, and internal reshuffles and changes are also playing out at every moment.
Just like the mid-to-high-end MPV market, Toyota Sai na has caught up with the buick GL8, the hegemon of martial arts for many years. In March, there was only one foot behind the door, close to breaking through the gate guarded by GL8.
Looking at the table above, Xena sold 6444 units in the month, ranking third, second only to the Buick GL8's 7839 units, and the gap between the two was only 1395 units. As many netizens summed up, the monthly sales rushed to 6444 units from the side to prove that the semi-public Semina finally showed its fangs.
At the same time, some insiders predict that due to the current epidemic prevention and control in Shanghai, SAIC-GM's Jinqiao plant has been affected to varying degrees. Although the fourth plant of GAC Toyota, which put into operation at Xena, also has the impact of epidemic factors, in contrast, it is not excluded that Xena will go further in April and counterattack the Buick GL8.
When Saina was listed at the end of October last year, it can be said that it was the top net red model in the car circle of the day, which attracted almost 70% or 80% of the traffic attention, and the saina after the listing attracted the war of words among netizens.
Some sales consultants even directly said that the car is not arranged in the order of order of order, "the price increase is 60,000-80,000 yuan, the car can be picked up before and after the Spring Festival; if the price is not increased, it will be in the back row, and there is no delivery time." ”
Guangfeng official is even more fueled, the official homepage uses a light font secret logo "the transaction price is subject to the agreement you and the dealer reached", so that this markup fire is more vigorous.
Curiously, Xena's sales performance after its listing was not as good as expected. GL8 is still the deserved boss, earning 150,000+ in 2021, while the retail sales of Xena in December 2021 disclosed by the Federation of Automobiles will only be 932 units.
Some people who eat melon criticize that this is Guangfeng's price increase plus addiction, and the hunger marketing that played in the Highlander era still wants to do it again on Xena, and wants to call on everyone to unite and not give Guangfeng the opportunity to cut leeks. Guangfeng's statement is that with the gradual release of production capacity, the delivery volume will gradually increase.
In fact, as far as the author knows, in many places in China, Xena, like the fourth-generation Highlander, has no price increase. Netizens also shared on social media that they received a car call from the 4S store, saying that they already had the desired configuration model, and they didn't even need to wait.
So this also explains why Xena was able to climb to 6444 units in March, when the interests of OEMs and consumers are balanced, with Xena's own product strength, it is expected to achieve this sales.
This also explains why some experts and scholars will sigh that it is still coming after all, and the sales of Sai Na almost caught up with GL8, which is reflected behind it, in fact, it is not a price increase to help it from the side. What are your views and opinions on this? You are also welcome to interact with us in the comment area.