BYD is so strong, why can't it compete with Sylphy and Langyi?

Zhiyi Automobile

2024-05-24 16:32Published in Hunan

Zhiyi Auto/Xiaofan

A few days ago, Zhiyi Automobile obtained the retail sales list of sedans in April this year from the China Passenger Association. According to the released data, BYD Qin PLUS won the first place in the sales list with a score of 46,314 units, while BYD Seagull followed closely behind, ranking second. In addition, among the top five models, two fuel models, Sylphy and Lavida ranked third and fourth with 24,270 and 21,117 units respectively, and their sales performance was very strong.

You must know that at present, in addition to Sylphy and Lavida, BYD occupies three of the top five car sales in April.

As two traditional fuel models, why are Sylphy and Lavida so popular with consumers? I think the reason is actually quite simple. After all, Sylphy and Lavida, as representative models of Nissan and Volkswagen, have been highly sought after by the majority of consumer groups since their listing with their solid and reliable product strength and good market reputation, and the customer groups who buy these two models are mostly middle-aged and elderly families, express car drivers, etc.

Taking Volkswagen Lavida as an example, the current new car has dropped by up to 45,000 yuan, and the starting price is only about 70,000 yuan. As a traditional joint venture model, in the face of domestic models such as BYD Qin PLUS and Destroyer 05, Volkswagen Lavida has been hit hard by virtue of its joint venture brand and people-friendly price.

Based on the decline range of Volkswagen Lavida, in fact, the core competitiveness of Volkswagen Lavida is still relatively eye-catching. You must know that in the current era of rapid development of new energy, the domestic automobile market has been occupied by the vast majority of new energy models. The Volkswagen Lavida is more concise and capable of appearance, which can basically meet the aesthetics of young consumer groups. Dimensions. The length, width and height of the new car are 4678/1806/1474mm, and the wheelbase is 2688mm. As a compact sedan, its data performance is also remarkable, and the ride experience is still relatively spacious.

You know, in the era of fuel vehicles, the engine and gearbox carry a vital role. For new energy vehicles, even if some brands promise a lifetime warranty, this is also a certain premise. However, compared with mainstream models, traditional fuel models such as Sylphy and Lavida are still slightly inferior in terms of functional configuration. Although, there are no "fancy" configurations, but it can basically meet the normal use of the vast majority of consumers. After all, as the saying goes, "the more configurations, the higher the failure rate". This sentence is put to the present, such as those high-end luxury models, which are basically equipped with dozens of "black technology" configurations, which can completely bring consumers an intelligent and comfortable car experience, and basically use it for a lifetime, and there will be no damage, because this is indeed a matter of probability. On the contrary, for example, those low-profile entry-level models are basically in a "rough" state, and their actual experience will definitely be slightly "inferior".

As for why Sylphy and Lavida are so sought after by consumers, the reason is also very simple. Because, traditional fuel models such as Sylphy and Lavida have a deep market reputation in the hearts of consumers, coupled with practical functional configurations, as well as low-cost maintenance in the later stage, it is also worth considering for consumers who pay attention to cost performance and low budget. Of course, how to choose in the end also needs to be chosen according to your own car needs. What do you think about this? Welcome to leave a message below to discuss.

Zhiyi Automobile's original article, if you need to reprint, please contact us

*The picture comes from the Internet, if there is any infringement, please contact the author to delete*

View original image 53K

• 

• 

• 

• 

•