Nowadays, the 150,000-level SUV segment has become a field of intensive efforts for independent brands, and the vast majority of market share is also occupied by independent brands, and the share occupied by joint venture brands can be described as insignificant.
In fact, the reason for the formation of such a situation is that the price of the joint venture brand of the same level of model is too high, and the model of the same joint venture brand is one level lower, and it cannot compete with domestic models in terms of space, configuration, power or other aspects, so it makes the 150,000-level SUV field show a one-sided trend.
To be honest, in the field of 150,000 SUV joint venture brand products do lack some convincing, such as the highest sales of Honda twin-car XRV and Binzhi, the two models have been in service for more than 7 years in the market cycle, the current model is still using the old platform, it is no exaggeration to say that in product design, technology configuration and even manufacturing technology has not kept up with this era, compared to the same price of domestic cars may only have the only advantage is the reliability and maturity of product quality, hindered by quality problems, Therefore, these two technologically backward products can have a good sales situation.
From January to November 2021, Honda XRV cumulative sales: 166881 units.
From January to November 2021, Honda Binzhi's cumulative sales: 155828 units.
Judging from the sales volume of Honda XRV/Binzhi models, there are still some consumers in this field who choose the latter in the face of strong domestic product strength and the solid quality of the joint venture, which also means that if the joint venture brand is further closer to the domestic car in terms of products, they will still choose the more reliable joint venture products of the whole vehicle.
For example, Toyota's recent release of Fenglanda is so, first of all, Toyota's quality is beyond doubt, and Honda, Nissan commonly known as "Japanese three masters", and the reputation of the Chinese market for many years has long been rooted, and for this product of Fenglanda, its pre-sale price is 135,000 yuan - 175,000 yuan, compared to the past launch of Yize or CH-R, the price is more fair, and the use of Toyota's latest architecture TNGA-C platform, design, configuration or driving experience are better than XRV, Binzhi and other more advanced mainstream.
For Fenglanda's products, there are many features worth mentioning.
For example, the appearance, Fenglanda has a reduced version of the "Wei Sa" is called, from the design point of view, Fenglanda is more in line with the current consumer aesthetics, the sports mesh front grille and the sharp and brilliant LED headlight group after the integration, the vision to create a good fashion characteristics; wide wheels and large size cutting aluminum alloy wheels, so that the exquisite body of the exquisite more hardcore atmosphere.
Inside the vehicle, Fenglanda inherits the simple concept of Toyota TNGA models as always, the general console outlined by a large number of lines is very simple, the suspension multimedia screen is Toyota's iconic design, coupled with the addition of large areas of leather clad materials, the overall is still very attractive.
Although The interior and exterior design of Fenglanda is not optimal, at least it does not have the strong sense of backwardness and age of XRV and Binzhi.
In terms of size, the length and width of the car is 4485/1825/1620mm, the wheelbase length is 2640mm, the overall is slightly larger than the Honda XRV, reflected in the difference in the internal use of the vehicle Space is naturally the same, according to a number of well-known media teachers Space Measurement, its internal riding space is slightly larger than the Honda XRV, which is also the most intuitive gap between the new and old products.
As for the configuration, the new car has not yet released relevant data, but we speculate according to the characteristics of previous TNGA models, Fenglanda will maintain the high safety of TNGA without discrimination, including the 7 SRS airbags equipped with the standard of the whole series, toyota Safety Sense security system, and the intelligent technology configuration is equipped with Toyota's latest generation of Zhixing interconnection system, which can achieve remote control, voice interaction, intelligent navigation, OTA upgrades and rich car networking functions. The overall configuration experience is generally the same as that of domestic cars at the same price.
In terms of power, Fenglanda is equipped with Toyota M20 series engines, matching the Direct shift-CVT gearbox, the maximum power of this system reaches 171 horsepower, the peak torque is 209 Nm, the thermal efficiency of the engine is as high as 40%, and it can maintain considerable fuel economy under excellent acceleration performance, and the urban attributes are optimized very well.
Summary: Nowadays, the domestic 150,000-level SUV is in the limelight, and the joint venture SUV at the same price point is only a few models such as XRV that can stand out, the fundamental reason is the lack of product experience, and the launch of Toyota Fenglanda not only maintains a reasonable price, but also optimizes the product attributes, the use experience gradually closes the gap between domestic models at the same price, coupled with Toyota's consistent high-quality endorsement, I believe that the pattern of the future 150,000 SUV will produce certain changes, for this, I don't know what you think?