To tell the truth, I haven't seen FAW Toyota so actively announce sales for a long time, and on New Year's Day 2022, FAW Toyota officially released its 2021 report card: the total annual sales reached 860019 units, an increase of 108% year-on-year. Among them, the cumulative sales volume of the SUV family in 2021 is 283523 units; the cumulative sales volume of the "Qing" family in 2021 is 201597 units. The results are still so eye-catching.
Specific to the sales of individual models, in the past year, the cumulative sales of The Crown Land Phonography were 25,173 units, and the cumulative sales volume of December was 7,029 units; the cumulative sales of Lingfang were 7,929 units, and the sales volume in December was 5,435 units; the cumulative sales of RAV4 were 203,410 units, and the cumulative sales volume of RaV40,410 units in December was 20,385 units; the cumulative sales of Yize were 47,011 units, and the sales volume in December was 5,197 units; the cumulative sales of Corolla were 330,280 units, and the sales volume in December was 39,565 units; and the cumulative sales of Asia Dragon were 123525 units. Sales in December were 15,232 units; Asiatic Lions sold 33,165 units, compared to 4,620 units in December.
From the above sales data, it is not difficult to see that the main force of FAW Toyota is still in the Corolla and RAV4, the total sales of these two models added together, occupying most of the total sales of FAW Toyota, in the respective market segments, firmly consolidate their respective market positions, to Xuanyi, Langyi, Civic, Bora, CR-V, Haoying and Veranda and other competitors, bring greater competitive pressure.
Of course, the Asian Dragon, whose market positioning is a B-class car, has a fairly good market performance in 2021, although it is not comparable to the market performance of Accord and Camry, but its total annual sales of 123,500 units are enough to make it difficult for any competitor to ignore. To be honest, the Asiatic Lion sandwiched between the Corolla and the Asian Dragon, its market performance can only be said to be average, not as good as imagined, I hope the car will have a good harvest in 2022.
In contrast, FAW Toyota's biggest attraction in 2021 is to resurrect and independent the "crown" brand, and FAW Toyota, which has realized the "dual brand" strategy, seems to be going to show its skills in 2022. As the first model of the Crown brand, that is, the "sister model" of Highlander, Crown Land has received sales of 25,173 units in more than four months since it was launched in August 2021 and participated in the market competition.
Of course, for the Crown brand, the layout of its product models in the market is far more than the land release of this car, the express brother believes that the land into the city is only in the stone to ask for directions, white-hot market competition, the crown brand is mainly to impact the independent high-end brands, such as Geely Lynk & Co, Great Wall WEY and Chery Xingtu, etc., will be the crown brand competitors, in this way, Toyota's ambition is still not small.
Grades should be positive, but shortcomings should not be overlooked either. After all, in the past 2021, FAW Toyota has also recalled a large number of models due to product quality problems, both the fragrant Corolla in the market and the Asian Dragon that has attracted much attention. At the time of the big sale, it fell into a large number of recalls, which always gave people a feeling of "radish is fast and does not wash the mud", which will more or less make consumers have some views, and the brand reputation is also a kind of harm. You tell me?
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