Pay attention to the hot spots in the automotive circle that I shared with you for the first time
With the opening of the three-child policy and the continuous improvement of the quality of life, many families have got rid of the limitation of "one family of three", and the original car or SUV has begun to appear somewhat "inadequate".
In this context, the automotive market has not only set off a wave of MPV boom, but also opened a new round of dark war. Especially in the MPV market in the second half of 2021, there have been many new players, such as Toyota's Sena, Kia's fourth-generation Kahua and Hyundai Kustu, etc., even independent brands are also intending to get a piece of the pie in this segment when they see "sweets" to taste, and have entered the MPV market. For a time, this market segment was bustling.
Of course, in the face of the arrival of many "new players", veteran players who have been working for many years will naturally not choose to "sit still", and they use their escalating product strength to meet the mainstream needs and expectations of consumer groups.
Just on December 30, the new Elisen hospitality of the high-end MPV was launched. The new Ai Li Shen launched a total of 4 models with different configurations, the official guidance price is 279,800 yuan - 331,800 yuan, and the new car has carried out more than 40 upgrades and evolutions in terms of appearance, interior, technology and other aspects, bringing upgrades to users.
Interestingly, in this listing, Dongfeng Honda also took "Tribute to the Times" as the theme, and through the innovative way of combining speech shows and micro-films, the new "Way of Hospitality" of Alexandria was told, in order to pay tribute to everyone who walked with the times.
It can be said that whether it is from the aspect of intention or creativity, Dongfeng Honda has done it with heart, so what surprises has Dongfeng Honda given us this time? What products have been upgraded by the new Alexand?
With taste and comfort, interpret what hospitality is
What is "hospitality"? The explanation that Bump Jun received in Du Niang was "cordial and generous hospitality", which we can see literally means to give love and respect to important people. In daily life, we can give the highest courtesy, so what about in travel?
Since it is the most important person to entertain, the appearance of this car must be very atmospheric, and the interior space must be very comfortable and spacious.
Since Dongfeng Honda introduced Ai Lishen into China, it has always been built in accordance with the benchmark of the high-end MPV market. Since its launch in 2012, it has always been equipped with Honda's flagship power and the most advanced intelligent technology configuration, combined with its own large interior space, and excellent driving comfort, it is a 7-seat MPV that is considered to be intimate enough in terms of quality, and it is also the model that can best show hospitality value.
Dongfeng Honda's new Alexand as a mid-term redesign, for the appearance and interior has been significantly upgraded, the competitiveness is better than the current model, but also better. Let's take a closer look.
In terms of appearance, the front face of the new Alexand adopts a new design, and its front face grille adopts a larger matrix grille, interestingly, on the basis of the matrix black trim, it also adds chrome decoration and is equipped with a thick black border, which makes the front face look a little businessy.
In addition, the shape of the headlight part has also been completely redesigned, its interior uses a full LED light source, the near and far light groups are reflective design, at the same time, the turn signal also increases the flow light effect, after lighting up, there is a great visual tension. It is worth mentioning that the headlights are also fused with the chrome trim above the grille, which, as a whole, stretches the visual effect of the entire front face.
In terms of side styling, the new Alexand still maintains the traditional MPV body structure, and its side shape is also consistent with the current model, it is worth mentioning that the new Alexand is also equipped with luxury 18-inch aluminum alloy wheels, but in the shape of the rim, it has changed, using a number of penetrating spoke styles, and the sense of fashion is quite in place.
In addition, the new Alexand is equipped with Honda's black technology "magic sensor door", which is still the highlight of the entire body side. With the electrostatic sensor built into the sliding door to perceive the user gesture, the user carrying the smart car key does not need to touch the door switch after entering the intelligent identification area of the vehicle, and under the guidance of the LED beam, the opening and closing of the door can be controlled by gently waving the gesture, and the technology is convenient.
In terms of body size, the new Alexand has increased its length by 1mm compared to the current models on sale, and the other dimensions remain unchanged, with an overall length, width and height of 4951/1842/1711mm and a wheelbase of 2900mm. The seat layout is still 2+2+3. It is worth mentioning that the new Alexand cancels the central passage of the front row, the second row of independent seats supports the adjustment functions such as front and rear, left and right, leg rest lifting, etc., and the third row still adopts the magic seat design. However, from the overall details, such changes also increase comfort and practicality.
In terms of tail design, the new Eleshen taillights adopt a blackened treatment, and its interior has added an LED light belt design, which is highly recognizable after lighting, and it should be noted that the new car will adjust the position of the U-shaped chrome trim on the current model on the sale, and the chrome trim strip after the upward movement will surround the rear LOGO, further improving the visual center of gravity of the rear. Of course, at the rear of the vehicle, the new car is also equipped with humanized functions such as foot-sensing electric tailgates and reservation locks, which greatly improve the convenience and comfort of driving.
The inner strength is displayed from the moment the door is opened
The interior of the new Alexand has also changed a lot, such as adding a red + black double color-blocking interior, and adopting a through-channel air conditioning outlet, at the same time, the new car also added high-quality metal pedals, high-quality seat buttons, new leather quilting process door panels, etc., so that users can feel the honor in the first time they open the door.
In addition, the new Alexand in terms of intelligent technology is also an important upgrade. The whole series is equipped with a 7-inch LCD combination instrument and a 10.1-inch DA smart screen with higher definition, which not only has higher clarity, but also better visual effects. At the same time, the central control screen is also equipped with the latest Honda CONNECT 3.0 intelligent guidance interconnection system, and supports AI intelligent assistant, mobile phone remote control, car home interconnection, OTA online upgrade and other functions, opening up a new experience of intelligent travel for users with all-scenario interconnection.
Of course, in addition to these, the new Alexand has also been upgraded in terms of practicality. The number of rechargeable interfaces in the car has been increased to 10, of which the wireless charging device has been added in the first row and the Type-C interface has been added in the second row, and all the staff in the car can conveniently charge the electronic equipment.
As for the safety aspects that consumers care about, the new Alexand continues to be equipped with Honda SENSING safety supersensitive system, integrating ACC active cruise control system (with LSF low-speed following function), CMBS collision mitigation braking system, FCW pre-collision warning system, LKAS lane keeping assist system, RDM lane offset suppression system, LDW lane offset warning system and TSR traffic sign intelligent identification system. The new Alexand also adds A CTM rearview dynamic reminder function to further improve the safety of drivers and passengers.
Driving is uncompromising, and the comprehensive fuel consumption of 100 kilometers is only 6.17L
An atmospheric car, it is also calm, elegant and comfortable to drive. The new Alexand adopts the front McPherson, rear torsion beam type non-independent suspension, through careful geometric settings, engineering adjustment, the response to absorbing road vibrations when driving is fast and tough, which can provide a comfortable ride for the users in the car. In addition to entertaining guests, Alexander's human-computer interaction is also friendly and intimate driver, its throttle, brake, steering, all aspects related to driving, are lightweight and easy to control.
Of course, the biggest surprise of the new Alexand is that it is equipped with Honda's third-generation i-MMD hybrid system, because it can create a faster, smoother and farther driving experience for consumers.
First, faster. The i-MMD hybrid system matches the drive motor with a maximum torque of 315 N·m, coupled with an engine with a maximum torque of 175 N·m, so that the "huge" MPV bids farewell to the bulky acceleration experience.
Second, further afield. The new Ellissen 100 km comprehensive fuel consumption is only 6.17L (WLTC test standard), and the excellent fuel economy gives the vehicle a longer range.
Third, it is smoother. Due to the unique design of the multi-parallel shaft drive mechanism, the mechanical and electrical energy are perfectly combined on the i-MMD, and the three driving modes of pure electric, hybrid and direct engine drive can also be seamlessly switched on the new Alexand, so that an MPV can also have an excellent driving experience.
Write at the end:
According to the data of the Association, Alexon won a total of 5296 sales in November this year, up 18.6% year-on-year, ranking fourth in the MPV sales list of the Association. In addition, as of November this year, Alissen had sold a total of 48,462 units, an increase of 29.9% year-on-year.
I have to say that as a joint venture brand MPV, although there is still some gap in sales with buick GL8, it surpasses the GAC Honda Odyssey, which is also a sister model, and overall, this result has been quite good.
This time, the arrival of Dongfeng Honda's new Alexand, not only in the appearance, intelligent technology configuration and other aspects of the adjustment, but also so that consumers in the high-end quality and practical value has been satisfied, I believe that the future sales of Alexand or will be a higher level, let us look forward to its performance together!
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