This sudden riot operation scared the domestic Mo friends enough, netizens commented on what to say, some said that the large displacement imitation race, some said that there was going to be a big thing, and said that this is the race 750 ... This race 750 is very outrageous, of course, race 1000 is also outrageous, but it has a dog head added to it.
Of course, some netizens said the correct answer, and a small number of people have already guessed it - this is the chariot that QJMOTOR is preparing to throw into MOTO3, and the name of the team is at the top right of the picture, called Esponsorama Racing.
This team is the MOTO3 team that QJMOTOR is preparing to name (because this vehicle specification is MOTO3 at first glance).
And, the team may be renamed QJmotor Racing Avintia in the future. The sponsorship fee for this title on MOTO3 is several million yuan.
What kind of team is this?
Simply put, this is a team that desperately needs sponsorship due to lack of money. Esponsorama Racing is a team formed by former GP driver Raul Romero Figus, first established in 1994. The previous biggest sponsor was called AVINTIA, so the front of the team has always retained AVINTIA as a prefix.
At present, the team is mainly based on MOTO GP, MOTO 3, MOTO E as the main business, and now with the support of the gold lord, I believe that in next year's MOTO3, team members will also have a better performance. To a large extent, even the development of world motorcycle racing will play a role in promoting.
However, as an ordinary Moyou, I am not optimistic about QJMOTOR's operation of entering MOTO3 this time.
Maybe my perspective is also a little paranoid, but I always feel that participating in MOTO3 will not necessarily help QJMOTOR sales, nor will it necessarily make domestic riders look up to QJMOTOR. This move is actually more like a blind response to the spring wind into MOTO3, you have the spring wind, I Qianjiang will not fall.
But what is the use of this thing? More than a decade ago, China's motorcycle companies participated in a lap of MOTO3.
In that era when China's motorcycles were exported overseas in a large scale, Loncin, Haojue, Zongshen and other enterprises all participated in (sponsored) MOTO GP, and even had good results, Jincheng Motorcycle also formed a team to participate in Carr, but everyone without exception did not insist on participating.
Why didn't it do it after a while? Because it is enough to have popularity once...
Nine years to zero years that time, the domestic motorcycle export play is very powerful, at every turn on the sales of hundreds of thousands of units, but everyone in the fame is still not as good as the four major Japanese factories, in foreign Japanese is able to sell expensive, and domestic cars can only fight the price, this is the gap between brand power and product power. Fighting for price is not the way out, and in the end, it still requires enterprises to use strength, product strength and brand power to see the real chapter. Although everyone knows it, there is nothing they can do.
How to quickly improve brand power and brand awareness is a problem worth thinking about for domestic motorcycle companies.
Participating in MOTO GP is a very clever way to gild.
For example, Loncin, I sell a road car overseas, but when overseas users search for Loncin, all that comes out are MOTO GP balabala, what will they think? It must be "Sleeper, Loncin Bullshi!" I want to buy Loncin! ”
Chunfeng's participation in MOTO GP is roughly the same intention, more gilding for their own brands, more jobs overseas, more cars. Foreigners search on Baidu, how about CFMOTO? good no good?
Online balabala came out with a bunch of spring wind to participate in MOTOGP, spring wind bullish news, foreigners look, ah, this spring wind is really good! And KTM joint venture, and 800MT, 700CL-X such a real fragrance model, spring breeze is good, I want to buy spring wind!
QJMOTOR is now also participating in MOTO GP, what can it mean? Develop racing talent for yourself?
It must be the same as the above ones, ready to use GP gilding to cut these leeks growing abroad, but I am worried that Qian Jiang may not understand how this foreign leek should be cut...
In Loncin, Haojue when they named MOTO GP, everyone in the overseas main sales are agricultural vehicles, GP hang a name on the line, can not win the award, whether there is a rank is actually not important, can let overseas low-end users know "sleeper, this Chinese motorcycle can be associated with MOTO GP" on the line, just like Huang Bo's early years of the movie "Crazy Racing" wrote, this is called brand effect.
The spring wind title MOTO GP cutting leeks is also based on the strength of its own products. Chunfeng can devolve KTM engines and electronic controls to the mid-end market, narrowing the distance between ordinary people and electronic throttles, curve ABS and other equipment, so Chunfeng naming MOTO GP is more to narrow the gap between itself and brands such as KTM and SUZUKI.
Or to elevate yourself from another perspective and make yourself more advanced than brands that do not participate in MOTO GP, such as Kawasaki who does not participate in MOTO GP, so there is no problem with The Wind's approach.
Now it's time for the QJMOTOR title MOTO GP event.
That's a good thing, but what about QJMOTOR's current product? QJMOTOR's technical reserves? Can we ride on a high-quality steak with electronic control? Or a boutique row with superior performance?
I dare not say no, but for now, QJMOTOR is still a long way from realizing our various fantasies about motorcycles, and QJMOTOR's current product line may not be able to compete with Chunfeng in overseas markets.
So what is the significance of your GP participation? Show it to Chinese?
But in our domestic market, most people also don't care about MOTO GP, everyone is more concerned about what configuration you can give me? Is your flagship model awesome? Can you give me a sense of brand belonging?
So what is the significance of your QJMOTOR title of MOTO GP? Help train foreign riders?
To know that the drivers participating in MOTO3 must be 16 to 28-year-old drivers who have participated in the five European youth trials or the official selection competitions (any one), before they are eligible to participate in the Moto3 race, which makes it difficult for us to see Chinese players in the short term, and we can only watch the major companies sponsor excellent young drivers abroad.
That's why I think that instead of running behind the spring breeze butt, Qianjiang should play the whole race in China, at least the domestic drivers will read it well, and Qianjiang's products will also have countless Chinese drivers to help test it and constantly improve it. This is an ideal and beautiful way to develop!
unless......
What the? You say XXXX of the XXXX team is the younger son of the chairman of QJ?
Really fake? Sleeper, QJ participates in MOTO GP Awesome! Congratulations to this team for their best! (Manual Dog Head)