As the top world championship in the motorcycle industry, the annual MOTOGP is a big event that cannot be missed for motorcycle enthusiasts around the world. The 2022 MOTOGP competition is about to start, and the most anticipated thing for the Chinese people is that this year's CFMOTO (Spring Wind Power) will represent The Chinese power for the first time on the Moto3 stage.
As an exclusive short video platform, Kuaishou will provide a full-process and all-round event content dissemination for many motorcycle enthusiasts during the cfmoto Racing PrüstelGP team, and build a multi-party communication platform for brands, talents and fans.
CFMOTO highlights the strength of quality, and the rich topic content helps the team gain momentum
As a Chinese motorcycle OEM, CFMOTO has set its sights on the top event MOTOGP, and will join forces with the PrüstelGP team in Germany with 30 years of history and the runner-up of Moto3 team points to compete in the most competitive Moto3 group competition in MOTOGP.
It is understood that the drivers representing CFMOTO this time include the offensive player "Small Fork" Xavier Artigas, who won the second place in the 2020 Moto3 Youth Cup and the 2021 Moto3 Valencia Championship. Another driver is Carlos Tatay, nicknamed "Little C", who won the Red Bull Rookie Cup.
In order to warm up the CFMOTO Racing PrüstelGP team, since January 16, Kuaishou has set up a #CFMOTO Q&A topic in the station to open the question platform to the majority of motorcycle enthusiasts. Users post a video of a question about cfmoto Racing Prüstel GP team with a topic, and have the opportunity to get live answers from the drivers at the team launch on January 22, and receive autographed gifts from the drivers.
In addition to the Q&A activities, Kuaishou also established an exclusive topic of the event # CFMOTO to compete in Moto3, the world's top event hot topics attracted many big names in the motorcycle industry to actively share authoritative points of view. Users can not only communicate and discuss with professional race masters under the topic, but also get the latest event information in real time and quickly, and watch the high-energy performance of the CFMOTO Racing PrüstelGP team.
At the same time, since February 1, users with this topic to publish MOTOGP events and CFMOTO Racing PrüstelGP team related videos, there is a chance to get riders signed hats, CFMOTO custom sweatshirts and other gifts. The event will run until November 18 and covers the entire MOTOGP race.
Kuaishou deeply cultivates motorcycle content and business ecology, and helps niche culture to fire out of the circle
In fact, as motorcycle culture has received more and more attention and love from people, Kuaishou has built a motorcycle content community, expanded the dissemination of niche content, and encouraged more motorcycle content creators to participate in expression and sharing by providing traffic and activity incentives for high-quality content.
The rich motorcycle content ecology has also made Kuaishou an important communication platform for motorcycle-related activities. Previously, Kuaishou Kuaishou car cooperated with Beijing International Motorcycle Exhibition and China International Motorcycle Expo to collect motorcycle short video content online and hold themed special live broadcast activities during the exhibition, which not only brought users an immersive exhibition experience, helped the "Motorcycle Expo" break the circle, but also enhanced the exposure of motorcycle brands and new cars.
At present, Kuaishou Kuaishou car has opened up the link of "selecting, buying, using and selling" motorcycles online, attracting many merchant brands like CFMOTO to settle in, further stimulating the consumer demand of users. In Kuaishou, users can not only obtain the dry goods knowledge shared by motorcycle experts at any time, but also interact with brand merchants and choose high-quality goods.
On the whole, Kuaishou Kuaishou Car has made every effort to lay out the motorcycle category, which has continuously improved the construction of the platform content ecology and continuously expanded the commercial development space. This MOTOGP event cooperation with CFMOTO is an important step in the continuous construction of Kuaishou in the field of motorcycle racing.