From the first generation of Emgrand in 2009 to the 4th generation of Emgrand and Emgrand S, the Emgrand family has met the continuous quality needs of users with generation after generation and high-value products in 12 years, with a total of 3.33 million vehicles sold, becoming the most solid "backbone" of the Geely automobile brand. On the last day of 2021, the Geely Emgrand family once again "renewed" and launched the emgrand L, a high-end car under the Geely Emgrand family, to further enhance the competitiveness and market share of the Emgrand family.
The Emgrand L, based on BMA's global new generation of modular architecture, launched a total of 2 models of flagship and supreme, with the official guidance price of 99,900 yuan and 109,900 yuan respectively. At the same time, Emgrand L also innovatively released the first avatar IP "Yuanqi Deer", which was the first time to dabble in the field of virtual images. Created by 3.33 million users, "Yuanqi Deer" is inspired by Dunhuang murals, pinning on the Chinese people's yearning and expectation for a better new life, and showing Emgrand's consistent "walking with the upwards" beautiful concept.
Emgrand L is the first car in Geely's newly released "Energy Storm" design style this year, and its "energy matrix front grille" is inspired by the Heliostat of Dunhuang Molten Salt Tower Solar Thermal Power Station, which radiates outward with the logo as the center, presenting a visual effect of breaking through boundaries and energy explosions. The "energy pillar headlight" composed of 12 LED light sources, with a three-stage ray display lamp, is progressive and highly recognizable.
At the same time, the Emgrand L front grille adopts the unique diamond cutting process of the same level, with a number of diamond prisms of up to 3,000, after 1000+ hours of high-speed finishing and 1300+ hours of polishing and other complex processes, showing a delicate and stylish visual effect. It is worth mentioning that the Emgrand L modeling adopts the same level of rare "laser laser carving" process, 3μm extremely micro precision, after 2000 hours of ultra-long light does not fade, 1200 hours of moisture-resistant non-color change peeling, 1000 hours of temperature resistance and deformation and other 27 strict verification tests, to ensure the beauty and durability, with high quality cast "high match" value.
On the interior, Emgrand L also cleverly integrates Chinese culture and modern scientific and technological energy elements, using two contrasting colors of Danqing blue and liuyun white, creating a flexible beauty and endless charm. The center console, known as "Qinser and Ming" by Geely, is inspired by the Chinese guqin, and the through-style air outlet lines are as smooth as the strings, which show vitality and texture under the combination of the landscape echo radium carving craft trim panels.
In addition to the design, a major highlight of the interior is mainly reflected in the selection of materials, which further highlights the high quality and high value. According to reports, the new car not only 90% of the interior parts are soft wrapped, but also equipped with the industry's first skin-friendly energy seat that has won the authoritative certification of the German Rheinland Agency, the surface is covered with light luxury suede material, and the inside is foamed with double hardness, and it does not collapse for a long time. At the same time, the seat also took the lead in introducing the concept of TCM acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
Based on the leading technological advantages of the BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades, taking the lead in opening the 100,000-class car FOTA intelligent era, supporting the continuous evolution and upgrading of five major domains such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain to bring a high-value experience that keeps pace with the times and is commonly used and often new.
In terms of intelligent configuration, the Emgrand L series is equipped with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile APP remote control and other rich advanced intelligent configuration. The Supreme model is also equipped with a newly upgraded L2 intelligent driving assistance system, ELKA emergency lane keeping assistance has added a collision risk recognition function for oncoming vehicles and road edges, and AEB-P pre-collision safety system has added two-wheeler scene recognition, further improving intelligent travel safety.
In terms of power, Emgrand L is equipped with a newly tuned 1.4T turbo engine + 8CVT gearbox combination, with a maximum power of 104kW and a maximum torque of 235N·m. At the same time, Emgrand L also created the industry's first intelligent mode, providing four driving modes to choose freely, combined with LeanNova's Cema-Europe master comfort chassis tuning, effectively balancing power handling and driving comfort.
Text/Wen Chong
Editor/Chen Zhengzhong