At present, the domestic automobile market is booming, and more and more families are buying private cars to facilitate their own travel when economic conditions permit. In the current automobile market, Korean cars and American cars have been defeated one after another, and there are Japanese cars, German cars and domestic cars in the entire market. In the joint venture brand, Volkswagen's sales have always been very good, so on the whole, it rarely crosses. However, with the development of the times, the wind evaluation of the public seems to have changed. The phrase "Toyota that won't break, Volkswagen that won't fix it" directly demeans Volkswagen. However, it is curious that the quality of the public is so poor in the mouth of netizens, why has the sales of the public not been affected?
First, the market time is early, the brand influence is extremely high, Volkswagen as a long-established automobile company in the 1980s has entered the Chinese market, launched the era of the "god car" Santana, and then in Santana to start their own name, leaving a deep impression in the minds of the people of the country. In China in the 1980s, almost all cars on the streets were Volkswagen's cars, and most people first came into contact with volkswagen when they learned their driver's licenses. In the world, Volkswagen's brand influence may not be called top-notch, but in the hearts of the people, Volkswagen is definitely a well-known brand, and even people who do not understand cars at all can recognize Volkswagen's classic car logo at a glance. Of course, in addition to the most typical Czech and Santana, luxury brands like Bentley and Audi are actually under the masses and have spent a day in the high-end market.
Second, the automotive system faction battle No matter what the product, the competition between different brands will inevitably appear loyal participants. Of course, the same is true of cars. Car owners interested in these different car series gather together, and it is inevitable that disputes will occur on various issues, among which the dispute between Japanese car owners and German car owners is the most prominent. The owners of Japanese cars always laugh and say that German cars have high fuel consumption and many problems, but the more they spend so much money on car maintenance, the worse it is. The owner of the German car said that the Japanese car not only has no engine, but also has no driving experience at all, and it is a big pit when touched casually, and the situation is the same as that of fakes. The two camps are constantly arguing on the Internet, and the reputation of the public is often mired in controversy.
Third, the car base is large, equipped with new technology, in general, the failure rate of Volkswagen is indeed higher than other brand cars. However, when looking at the problem, you need to look at it comprehensively. If you pay attention, you will find that the high failure rate of Volkswagen has nothing to do with the large base of Volkswagen. German cars prefer to carry the latest automotive technology on the car than the Japanese car with a more conservative design, but because some technologies are still in the new stage, the overall performance is immature and failure is inevitable. On the other hand, Volkswagen, as a car brand that has long been rooted in the Chinese market, sells a very large number of cars every year, and most of the taxis except private cars are also Volkswagens, which will inevitably lead to a higher failure rate of Volkswagen than other brands.
Summary: In recent years, the debate among car owners about Volkswagen has continued, but Volkswagen's sales are still bright. This is because Volkswagen has laid a solid Volkswagen foundation in China, coupled with the driving sense and handling sense that German cars focus on, many car owners are very satisfied. Overall, however, German cars are significantly more suitable for use as commercial vehicles than family cars, and their performance in the high-end market has also improved.