Huawei came with the Q&A M5, and this time it was no longer hidden.
In China's high-end new energy vehicle market, lantu, zhiji, extreme krypton, pole fox, etc. have appeared this year, and Avita, salon, etc. are also on the road. Coupled with a number of new forces that have already gained a foothold, this market is becoming more and more lively.
On December 23, 2021, at Huawei's winter flagship new product launch, Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, in addition to releasing a new folding screen mobile phone, also brought AITU's high-end luxury electric medium-sized SUV - Q&I M5. A total of three configurations of the new car were launched, and the pre-price after subsidy was 250,000-320,000 yuan, and it began to be delivered after the Spring Festival.
Although the AITU Q&I M5 is a high-end new energy model jointly built by Xilix and Huawei, according to Yu Chengdong's words: "This time, Huawei's consumer business, software, and industrial design teams are fully involved in the design and development of the vehicle."
Hasn't Huawei always declared that it would not build cars? So what is the relationship between Q&I M5 and Huawei?
The car was built by Huawei? Not exactly
After the unveiling of AITO Q&I M5, in fact, many people believe that Q&I M5 is a detailed rectification on the basis of SF5, but it is a renamed new product after the brand makeover. Although the new brand LOGO is hung, the overall look of the two cars feels like the relationship of the annual change.
So is the M5 really just a shelled SF5? I have reservations about that.
In terms of appearance, the design of the Inquisition M5 is biased towards traditional models, compared with the closed front face of the Cyrus SF5, the Inquisition M5 retains a large trapezoidal grille in the front face design, and in the design of the daytime running lights, the Inquisition M5 does not have the exaggerated lightning shape of the Cyrus SF5.
The relationship between the M5 and the Cyrus SF5 can be more seen on the side of the body. The styling is almost the same, but there are adjustments in the waistline, window and wheel shape. The rear part of the car adopts a penetrating taillight design, the internal design of the light group has also been adjusted, and the text logo of AITO is located in the center of the taillight, which increases the recognition of the new car.
In terms of body size, the new car has a length, width and height of 4770/1930/1625mm, with a wheelbase of 2880mm, compared with the Race Rance SF5 with an increase of 5mm in wheelbase.
Although the appearance of the M5 and the SF5 is not much different, its biggest core competitiveness is undoubtedly equipped with Huawei's latest Hongmeng Ecosystem (HarmonyOS) cockpit, which will open up the boundaries of all scenarios and multiple smart devices, so that smart devices can better understand users, better serve users, and provide end-to-end intelligent services.
For the interior design, huawei's design team underwent major surgery on it, in addition to the shape of the steering wheel, the other parts have a huge change from the SF5. The 15.6-inch central control large screen is changed to a floating horizontal design, and the built-in Hongmeng OS system can perform face recognition and automatically log in to huawei accounts, synchronize schedules, navigation information, call records, video membership rights, and third-party application data, etc., greatly reducing the scene of users using mobile phones in the car, so that the car machine becomes a part of the mobile phone ecology. In addition, the theme mode of Huawei mobile phones can also be synchronized with the car machine.
In addition, the interior materials are also much more advanced than SF5, just like the digital product stacking configuration, if the SF5 is benchmarked against high-end products, then the M5 is benchmarked against high-end products, at the same time, the car audio system also chose Huawei's own products.
In the core mechanical components of the vehicle, the M5 also has the same chassis structure, the same displacement range extender, and the same front and rear dual motors as the SF5, but Huawei is also making adjustments in many details, and from the book data, it is stronger than the SF5.
For example, the M5 range extender uses a 1.5T engine, the maximum power is 125Ps, and the rated power of the range extender generator is 60kW; the comprehensive peak power of the four-wheel drive performance model is 315kW, and the comprehensive peak power of the four-wheel drive flagship version is 365kW, equipped with a battery with a capacity of 40kWh. The fuel consumption of the new WLTC under the working cycle is 0.8L/100km, and the comprehensive cruising range can exceed 1000km.
After comparing the data of the two cars, Uncle Zhong believes that the relationship between Huawei and the M5 is more like the relationship between car manufacturers and technology companies. Automakers produce a basic car, and technology companies build on this car to play to their advantages, and finally get a 1+1≠2 car.
Deep binding, is it a concern for sales?
Although Huawei dominates the field of communications, in the field of car manufacturing, compared with the century-old car brand, Huawei may face many difficulties in the future.
So, AITO asked why the M5 came from?
Xilis and Huawei have been deeply cooperative before, and The SF5 version of Celis Huawei's smart choice not only uses Huawei's automatic driving solutions, but also directly enters Huawei's sales channels. But it was only sold for a short period of time, and when everyone reacted, the car had little to do with Huawei, and then fell into the embarrassing situation of slow sales.
After Xiaopeng, Ideal, Weilai and Nezha have stepped into the monthly sales club, from January to October this year, the cumulative sales of Xilis, which is backed by Huawei's traffic entrance, is only 5551 vehicles, and this large gap also makes Huawei realize that there must be new changes.
Personally make cars, invest large, low fault tolerance rate; choose a suitable traditional car company to cooperate in joint car manufacturing, not only to avoid the "minefield" of vehicle manufacturing, but also to maximize the use of their own brand effect. The birth of the AITU Q&A M5 has enabled Xilis and Huawei to carry out unprecedented in-depth cooperation, and it is also a new round of Huawei's test of the automobile market.
For consumers, the Huawei features of the AITO Q&I M5 are more obvious than the SF5, and the styling design, configuration and performance are remarkable. Under the same budget, it is undoubtedly a very attractive choice for consumers who have Huawei's special feelings.