At Huawei's winter flagship new product launch, Yu Chengdong released a smart car AITO Q&A M5, which is the first time that Huawei has spent so much space at the conference to introduce a car, not to mention that it is not yet a Huawei brand.
So why did Huawei go to such great lengths to promote this car? The reason is very simple, because this car is actually only one LOGO away from Huawei's car, from definition to design to manufacturing, Huawei is dominating, and another partner, Cyrus, is actually just a foundry, no dominance.
In fact, Huawei and Cyrus cooperation is not the first time, before the cooperation of a car called Cyrus SF5, but this car sales is very average, in April-November 2021 sales of only 7080 units, in the whole year in the field of SUVs sales list only ranked 147.
However, the Cyrus SF5 car, compared to the M5, the dominance of Cyrus is a little greater, Huawei is more of a technology provider, and then also in its own channels for sales.
And now ask the world M5 car, then Xilis almost no longer has the dominant right, in the words of Yu Chengdong, "Huawei's industrial design team and software team, fully involved in the development of AITU world M5."
This also means that Xilis basically put his life in the hands of Huawei, because AITO can not be achieved, basically depends on Huawei, Xilis has no decision-making power, it is almost just a foundry.
Coupled with the fact that the brand of Cyris itself is small, it is actually difficult to stand out in the fiercely competitive new energy vehicles on its own, so it is simply dependent on Huawei, give up the dominance, when Huawei's guinea pig, after all, Huawei's success is also the success of Cyrus, not to mention that Huawei does not play LOGO on the car, or the brand of AITO.
In fact, we know that in the field of smart cars, automatic driving, three-electric system, and intelligent cockpit are the most core technologies. Traditional car companies do not have too many advantages in this regard, but ICT/Internet manufacturers such as Huawei have greater advantages.
However, the disadvantage of manufacturers such as Huawei is that they have not built cars, after all, the threshold for building cars is high, and it also takes many years of accumulation, so the cooperation between traditional car companies and manufacturers such as Huawei is also a major trend in the industry.
Therefore, it is reasonable for Xilis and Huawei to come together, and even Xilis is willing to hand over the dominant power, and it is expected to be a guinea pig, after all, the brand power of Xilis is too weak. But whether the car that cooperates will sell well is another matter, after all, many people buy a car ultimately depends on the brand, so what will happen next in the cooperation between Huawei and Xilis, it is estimated that it will depend on time to prove.
It's just interesting that Yu Chengdong's various methods of pairing, asking the world M5 to hang many million-class luxury cars is serious? It is estimated that a person who really understands cars will not compare it like this.