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Speed Depth Attitude
Introduction |
2021/12/25
Whoever can provide young consumers with products that are more suitable for them will be able to get the key to the next era, the "city of tomorrow".
Author 丨 Wang Xiaoxi
Responsible editor 丨 Xu Jinkai
Editor 丨Zhu Jinbin
What will the city of the future look like? Everyone naturally has their own blueprint in mind. However, a more important problem is that the cities of the future also need to be changed through the way they travel in the future.
This is also the core of the recent "OPEN THE FUTURE" theme tasting meeting of Changan Automobile. At the same time, it is also the direction of the core design concept of changan second-generation CS75PLUS that is "re-evolving and more advanced".
According to the idea of Chang'an's second-generation CS75PLUS design team, the future city should be a visible city, a city with fireworks, a city with taste, a city with temperature, a city with emotions and souls, and at the same time, it is also the value mission given by the second generation of CS75PLUS. It is on this basis that the CS family is positioned as the "city of tomorrow" and the UNI product line is "future technology".
With the replacement of Changan CS75PLUS, it also means the arrival of the DNA 2.0 stage of Changan Automobile's design, including the younger appearance and interior, coupled with a more intelligent configuration, and under the new interpretation of social attributes, the second generation of CS75PLUS has once again penetrated the minds of Z generation young people.
Evolution of CS75PLUS
In fact, the design of the second-generation CS75PLUS based on the concept of "new technology wisdom aesthetics" is a design with a major leap of significance and a "evolution" again.
How exactly did the design of the CS75PLUS evolve? The so-called "thick accumulation of thin hair", the second generation of CS75PLUS designer team, drew a large number of sketches, many are quite classic creative works, after which there is a second generation of CS75PLUS "evolved" design scheme.
For example, the second generation of CS75PLUS adopts two styles of "whaletail wave" grille and "crystal matrix" grille, of which the "whale tail wave" grille is derived from the 46.7 ° angle in the Chang'an LOGO, and together with the laser energy grid of the headlights, it forms a three-dimensional energy matrix to create an extraordinary visual effect.
The crystal lattice elements in the "crystal matrix" grid are more futuristic. The two lattice and triangular grid designs also reflect the top ideas of Chang'an's "new science and technology wisdom aesthetics".
In addition to the double-sided grille design, the light cluster is also a highlight of the second-generation CS75PLUS. It adopts LED crystal pulse headlights throughout the series, and the far and near light is composed of 11 high-performance LEDs. The through-line streamer front light is composed of 61 LEDs, which are lit up to show a pulse-type flicker, and the front face effect is more dazzling.
In addition, the biggest change in the tail of the second-generation CS75PLUS is the replacement of the through-line taillights, and the interior of the light strip is also improved by mesh design, which echoes with the headlights.
Under the blessing of this complete set of design inspiration and creativity, when you turn on the crystal pulse headlights and 62 + 132 + 62 ultra-red LED tail lights, the kind of ritualistic glittering, the kind of life scene that highlights the bright lights of the city and the atmosphere of human fireworks, suddenly becomes more concrete... This is where "art comes from life but is higher than life", and it is also the source of design.
The highlight of the entire design system of the second-generation CS75PLUS lies in the understanding of the connotation of the "light" element. Like this design, only "light" contains four layers, representing: the "light of nature" of the figurative ideal, the "light of ten thousand homes" of the epitome of the city, the "light of science and technology" of the interstellar wisdom cockpit, and the "light of human nature" that embodies the power of design. Under the law of "light", the second-generation CS75PLUS has conveyed the extraordinary intelligent properties of the car through the shape design in terms of trying to combine wisdom, humanistic technology and aesthetics.
Of course, there is innovation and inheritance, which is the core of iteration. This second-generation CS75PLUS deepens this concept.
Therefore, we see that the second-generation CS75PLUS body side maintains the style of the previous generation, and the overall is still elegant and smooth and slender lines, but the details have been adjusted, such as the rose gold trim on the side, 18-inch or 19-inch optional wheels, etc.
As an SUV product for Changan Automobile's sales, the goal to be achieved by the second-generation CS75PLUS is also to properly touch the user's mind. It doesn't need to be overly ostentatious, but moderately stated, not too luxurious, but conveys quality with details.
And it is this sense of proportion, testing the brand confidence, it requires car companies to sincerely and carefully create products, with countless customer feedback to repeatedly quench, obviously, has been through the CS75PLUS to obtain self-confidence of Changan, through the second generation of CS75PLUS to do another presentation.
The power of tomorrow's car
In "Tomorrow's Car, Today's Attack, What is the reason for the growth of Changan CS75PLUS against the trend? In this article, I once asked such a question, "How can such a new power model that represents the progress of Chinese cars, in the face of heavy pressure, out of the siege, and relentlessly return to the peak, how can it shine with such dazzling strength?" ”
So, what is defined as "tomorrow's car"? To put it simply, when your body wanders in today's smart cockpit space, your feelings are already meeting the baptism of tomorrow's technology. Such a car, let your heart already follow it and fly.
The CS75PLUS clearly defined the identity of "tomorrow's car" at the beginning of its listing, which is intended to break the inherent thinking and old standards of existing dimensions such as design, powertrain, intelligent interconnection and safety configuration, and set a new benchmark. The market feedback also shows that at this stage, it is difficult to find an SUV with more comprehensive advantages and suitable for young people than the CS75PLUS.
In fact, since the launch of the CS75PLUS in September 2019, it has unexpectedly become a phenomenon in the SUV segment with its excellent product strength. In the two years since its listing, sales have exceeded 450,000 units, and in 2020, it has become the king of SUV sales in China, and boosted the cumulative sales of the Changan CS75 series in October 2021 to exceed the 1.5 million vehicle mark, becoming an indispensable choice for car buyers.
As one of the most anticipated models in 2022, the second-generation Changan CS75PLUS in addition to the vehicle appearance design "not broken and not standing", at the same time, different from the high-grade appearance brought by the stacking configuration, the second-generation CS75PLUS echoes each other in terms of space, details and texture.
Therefore, we can feel that the second generation of CS75PLUS for the interior space "interstellar wisdom cockpit" to create, including the surrounding cockpit space, double 12.3-inch LCD large screen design, intelligent HUD, bright star skin, atmosphere lights and other integrated interactive design of the scientific and technological configuration.
In addition, coupled with the double color-block yacht-style electronic shift handle, suspension center console, all-in-one racing seats, it is worth mentioning that the overall area of 1.14m giant screen panoramic sunroof, can achieve a sunroof glass shading rate of 81.5%, sunshade shading rate of more than 95%, transparent space, can completely let the Z generation of young people feel the strong impact of the sense of the future.
At the power level, the new car will be equipped with Blue Whale 1.5T and 2.0T engines, and the whole series matches the Aisin 8AT gearbox, this power system is undoubtedly the strongest power combination of Changan, based on the "ten years of outdated engine platform" and "uncompromising high-performance car power solutions", and has been verified by 800,000 users, whether it is power output or torque, in the SUV products within 200,000 yuan are called benchmark existence.
Of course, the first generation of CS75PLUS was equipped with 2.0T from the beginning, which is excessive in power and technology for users. But users need the ultimate experience, which reflects the meaning of Changan 's "PLUS". Ye Pei, vice president of Changan Automobile, has expressed this concept many times, so after Changan CS75PLUS joined the product matrix of Changan SUV, it can be said that it redefined the A+ class SUV model.
Its avant-garde temperament and fashion sports design for "tomorrow's needs" not only provide a reference for other car companies to create a richer product range, but also begin to challenge the market position of the Japanese "Three Musketeers" with advanced configuration and value-added value. In terms of the market, under the outstanding performance of the compact SUV represented by the CS75PLUS, independent car companies have not only enhanced the status of today's Chinese automotive industry, but also expressed the "Chinese strength of attack".
Chang'an is becoming more confident and more confident. Behind this is the strong demand for intelligent technology configuration of the main consumer force of Generation Z, and who can provide young consumers with products that are more suitable for them can get the key to enter the next era and "tomorrow's city". In this regard, the second-generation CS75PLUS is not to be spared.
| Wang Xiaoxi |
Wider than the sky...