preface
BMW, the leader of luxury car brands, has always been ahead of its sensitivity to the development trend of intelligent electrification in the industry, and has entered the game and integrated knowledge and action. In 2011, BMW officially launched the BMW i brand. In November 2013, BMW i's first product, BMW i3, was officially launched and sold, and in September 2014, BMW i8 was launched, surprising the world.
In China, in addition to the i series, other BMW electrification products produced by BMW Brilliance are also widely concerned by the market. For example, the new BMW iX3, the sixth new energy model and the first pure electric vehicle model produced by BMW Brilliance, has seen steady sales growth since its launch in September. Third-quarter deliveries increased 26.9% sequentially from Q2, with BMW iX3 sales totaling more than 17,000 units in the first 11 months, almost stating that BMW iX3 sales will definitely break the 20,000-unit mark in 2021.
First, the premise of research and development is investment
When it comes to the development of intelligent electric vehicles, "full-stack self-research" has become a trend.
However, it is easy to say, and whether it can be done is another matter.
The premise of self-research requires investment in all aspects of capital and venue talents and process management. So-called, if a worker desires to do a good thing, he must first use it. Only when there is no shortcoming in the high latitude of the whole system of complete means of production, can "self-research" be born. In addition, through marketing and after-sales service, we must continue to give positive feedback to the future research and development, cycle iteration, and benign development. Otherwise, it seems to be buried in the head, and the essence is behind closed doors.
Second, just as it is one thing for some manufacturers to have the ability to design chips, it is powerless to be responsible for making them. Among them, it is necessary to have a long-term accumulation of high quality control experience in production and manufacturing. So, shouldn't the hard conditions of lithography and wafers, as well as high-quality control manufacturing, be regarded as an extremely important component of "self-research"?
Similarly, returning to the automotive industry, BMW Brilliance is an example of a win-win situation between the BMW Group and the Chinese economy, with a total investment of more than 73 billion yuan since 2010. Such a large investment has created a model of "Industry 4.0" technology application that BMW Brilliance is proud of, and the next-generation production technology such as big data and artificial intelligence has been widely used, and it is the first in the world to achieve full coverage of 5G networks.
With such a high cost investment and rich experience in high quality control, the bottom layer of the BMW Group's high-level intelligent electrification product research and development has been consolidated. Such as the power battery center, which is the first battery center of the BMW Group outside Germany to have complete battery equipment capabilities, and it is also the first power battery center of a luxury car company in China. It widely combines the latest technology with Industry 4.0 technology to escort the safety, durability and high energy efficiency of the battery with leading production processes and strict quality management methods.
It is precisely for this reason that BMW Brilliance has become the absolute leader in the ashkenazi luxury brand pure electric vehicle segment, and has continuously launched smart pure electric global models such as the new BMWiX3.
Second, "pure concept" and "original driving control"
As the most important selling point of a smart electric vehicle, the number of intelligent hardware, that is, the configuration of science and technology, has always been valued by the outside world.
However, this is not the only measure of luxury brands.
Many users who buy the new BMW iX3 also value BMW's sustainable concept. From green production and green use to green supply chains, sustainability is implemented throughout the value chain.
For example, BMW Brilliance requires Tier 1 and Tier 2 suppliers to produce BMW's fifth-generation power batteries, 100% aluminum from recycled materials, at least 50% nickel and cobalt from recycled materials, and 100% renewable energy in the production process of battery products delivered to BMW.
Similarly, there is no difference between fuel and electricity, and "the most exquisite driving control must also be made by BMW." BMW never compromises to achieve it, reducing the handling quality and performance of the vehicle to the extreme. The new BMW iX3 is an excellent example, it is the first model equipped with the fifth generation bmw eDrive technology, with integrated, lightweight, scalable, modular technical advantages, to achieve 93% motor efficiency and 30% power density improvement, NEDC cruising range of 500 kilometers, to provide customers with an efficient driving experience, the average 100 kilometers of power consumption of only 16.7 kWh.
Do not underestimate the power consumption indicators, the mileage is not false, not only from BMW's trust in adhering to the user's trust, but in the final analysis, it comes from the overall investment in scientific and technological research and development. The new BMW iX3 is equipped with the latest BMW Group RSU remote software upgrades, autonomous driving assistance system Pro, intelligent personal assistant IPA, digital key and many other latest technology configurations. Especially in the hard power competition between safety and driving control core, the new BMW iX3 is also very capable of playing.
With a more efficient aerodynamic design: optimize vehicle handling while improving vehicle energy efficiency and extending the vehicle's pure electric range. The latest generation of aerodynamic wheels, 15% lighter. The semi-enclosed double kidney intake grille, the air curtain design on both sides of the front bumper, and the flat battery placed on the bottom of the vehicle all optimize the aerodynamic performance of the vehicle. So much so that many car owners personally tested, they ran out of the professional testing agencies a lot better than the endurance results.
In terms of cells and batteries, the battery of the new BMW iX3 is based on the 811 type nickel-cobalt-manganese ternary lithium-ion battery cell, and the battery pack has undergone multiple safety designs and integrated with the car body structure, reducing the impact of collisions with the strong cage design. In the process of R&D and production, from the battery cell to the whole vehicle, it has undergone up to 128 mechanical verification tests including fire, seawater immersion, drop, needle punching, vibration, extrusion, etc., as well as 994 software function tests, to meet global regulations and strict quality standards, a full range of safety design concepts and excellent production processes to ensure that the car is worry-free. In terms of quality control, during the installation process, the battery pack as a whole is located in the central area of the vehicle chassis, which reduces the risk of direct impact on the battery pack caused by the collision between the front and back of the accident, and at the same time reduces the possibility of damage to the battery cell caused by the side collision in the accident through the design of the internal reinforcing beam and the buffer energy absorption structure, and escorts the safety of the owner.
In terms of power, with the support of the fifth generation BMW eDrive technology, the maximum output power is 210 kW, the maximum torque is 400 Nm, and the single motor drive can make the vehicle achieve a 100 km acceleration of 6.8 seconds. In terms of driving control, it is not only fast; the new BMW iX3 follows the SAV body structure successfully pioneered by BMW X3, with an original standard wheelbase body size, a 7.5cm reduction in the center of gravity of the vehicle, combined with sporty chassis tuning, the pursuit of the ultimate driving control is still pure.
In terms of handling, the new BMW iX3 strongly gives a driving control experience that is almost the same as that of fuel vehicles. In that sentence, there is no difference between fuel and electricity, BMW's brand standing philosophy is "pure concept" and "driving control original taste". For users who are accustomed to the driving experience of fuel vehicles, they can choose D mode with simulated fuel driving mode, almost no difference. At the same time, the energy recovery intensity of high, medium and low gears can be set in the system, or the adaptive mode can be selected, and the energy recovery intensity is intelligently determined by the vehicle according to the distance from the front car. For customers who are already familiar with the electric driving experience, they can choose B mode, exclusive adaptive energy recovery system "single pedal" mode, at will.
In terms of intelligent driving, the new BMW iX3 series is equipped with BMW's forward-looking autonomous driving assistance system Pro as standard. By providing a variety of intelligent driver assistance functions, it gives drivers more confidence support. These include forward collision warning, emergency brake assist, collision prevention system with lane correction function, lane change assist and active cruise control system with traffic congestion assist. In addition, the new BMW iX3 also provides automatic parking assistance system functions, 360-degree panoramic parking images and 50 meters of track reversing, easily resolving some user often encountered in and out of the use of the scene.
In terms of smart cockpit, BMW intelligent interconnected cockpit is equipped with a 12.3-inch full LCD digital dashboard and a 12.3-inch central touch display, and supports Baidu CarLife and Apple CarPlay functions, and other third-party applications such as QQ music and Himalaya are well matched to users' preferences. In particular, a "Hello, BMW" can also wake up BMW intelligent personal assistant, whether it is in-car device control, or scene interconnection, the system's built-in deep learning function can achieve more accurate speech recognition, to help meet the diversity of user needs.
In terms of interconnected charging, users can view the vehicle status and battery life at any time through the exclusive My BMW APP, find the list of charging stations that support BMW instant charging function and get charging station details, including price, business hours, contact number and other related information. As of the end of September 2021, the BMW Group has 536 distributors that can provide BMW new energy products and services. Moreover, it is planned that by the end of this year, the number of charging piles will reach 360,000, including 150,000 DC fast charging piles. In addition, it also provides BMW brand exclusive parking and charging integration services: it currently covers more than 10 popular business districts in 9 major domestic airports and 5 cities.
Third, the BMW Group has accelerated the process of electrification
With the launch of the new BMW iX3, the innovative BMW iX and the innovative BMW i4, the BMW Group's electrification strategy has been fully promoted, and the product line has also begun to expand. In the future, many pure electric vehicle models such as the pure electric BMW 5 Series, BMW 7 Series, BMW X1 and so on will be launched one after another, helping the bmw brand to develop new energy models.
In the first 11 months of this year, the BMW Group delivered a total of 42,000 new energy vehicles in China, an increase of 65.8% year-on-year. Up to now, the BMW Group has delivered more than 130,000 new energy vehicles in China. The BMW Group, as a strong backing for bmw brilliance's electrification development, is accelerating its electrification strategy driven by forward-looking technologies. By December this year, the BMW Group had completed the delivery of 1 million new energy vehicles worldwide.
In 2021, the BMW Group not only brought the new BMW iX3 to the Chinese market, but also launched the flagship model of luxury brand technology, the innovative BMW iX.
In 2022, the BMW Group will continue to promote the offensive of electric vehicle models in China. The innovative BMW i4 will be officially launched in the first half of next year.
In 2023, the BMW Group will have at least one all-electric model in the current market segment of about 90%, providing customers with more options.
In 2025, the BMW Group will usher in the peak of its offensive for intelligent electrification products. The BMW Group is expected to complete the delivery of the world's 2 millionth pure electric vehicle; new energy models will account for 25% of bmw group sales in China. At the same time, the BMW Group's electrification strategy will usher in a "new generation" product array. Completely redesigned electronic architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the vehicle lifecycle.
It is expected that by 2030, pure electric models will account for at least 50% of the BMW Group's total deliveries, when the BMW Group plans to deliver about 10 million pure electric vehicles worldwide.
Write at the end
As Dr. Peter, Global Finance Director of the BMW Group, puts it: "China's movement will lead the way in the world. In 2022, the BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into operation the second BMW pure electric vehicle in Shenyang, further enhancing China's position as the world's three largest new energy vehicle production bases of the BMW Group. ”
China is the bmw group's largest market in the world, but also the world's most innovative and innovative emerging market, BMW will firmly walk with China.