All along, Huawei has insisted that it does not build cars, which is a well-known situation inside and outside the industry, but not building cars does not mean not selling cars.
Recently, Huawei and Xilix Automobile jointly released a new high-end new energy brand - AITO, and launched its first model, the Q&I M5, with a pre-price of 250,000-320,000 yuan for the new car, a total of three models.
Given that Cyrlis has previously launched its first model, the SF5, and the similarities between the new M5 and SF5, many people will feel that this is an upgrade of the SF5 and as another new model after the SF5.
But in fact, the Xilis SF5 is only the first model developed by the brand, and after announcing cooperation with Huawei Automobile, it was named "Huawei Smart SF5". The M5, which is now launched, will be a new model under the new brand, integrating Kinconcelix's range extended range hybrid system and Huawei's harmony OS-based smart cockpit.
The new car is different from the Selix SF5 in appearance, it has been replaced with a new front face design, and a new LOGO, the overall design is more atmospheric and calm than the SF5, but it is also positioned as a medium-sized SUV.
In terms of size, the new car has a length, width and height of 4770/1930/1625mm, and a wheelbase of 2880mm.
In terms of interior, the new car adopts a more minimalist style, presented in a T-shaped layout without losing texture.
The full LCD dashboard is equipped with a large-size floating central control screen to create a certain scientific and technological atmosphere. Of course, Huawei's Harmony OS system will naturally not be lacking.
It is worth mentioning that the car is also equipped with multiple sensors, including cameras, millimeter wave radar, etc., which can achieve L2+ level intelligent assisted driving.
In terms of power, the new car uses a pure electric drive extended range platform (DE-i), which is an extended range hybrid system composed of a 1.5T range extender and a drive motor.
The three models introduced are the rear-drive standard version, the four-wheel drive performance version and the four-wheel drive flagship version, with the maximum power of the engine being 92 kilowatts, and the maximum power of the front and rear axle drive motors being 165 kilowatts (front axle motor) and 150 kilowatts (rear axle motor) respectively.
The range of the WLTC in pure electric mode is 150 km, while the CWTC can reach 1102 km when fully fueled and fully charged.
Although the new car is a medium-sized SUV that starts at 250,000 yuan, the brand's benchmark model is indeed a BBA and other similar models, which shows that Huawei is full of confidence.
But considering that the new car is still only a new energy model, the Model Y and the ideal ONE may be one of its opponents.
Tesla Model Y
Guidance price: 29.18-38.79 million yuan
Ideal ONE
Guidance price: 338,000 yuan
Lantu FREE
Guidance price: 31.36-36.36 million yuan
Although Huawei has repeatedly stressed that "no cars are built", from the perspective of today's new models, Huawei has participated in most of the links and has also released a new brand. In addition to Huawei's managing director status, Yu Chengdong is also the director of Huawei's Intelligent Auto Parts Management Committee. It can be seen that in the M5, Huawei has not spent less thought.
"Huawei has done every core component of the car, but Huawei only makes parts and does not build cars." Yu Chengdong said at the press conference, he also did not forget to emphasize that Huawei not only needs to help car companies build good cars, but also sell good cars.
It is true that there is ambition and goal, but from the perspective of product strength, product positioning and product pricing, the M5 is still a long way from what Yu Chengdong said about "selling a good car".
It is worth mentioning the opponent, the official plan will also launch medium-sized pure electric SUV and medium-sized SUV in the future, and is expected to achieve the top three brands of global new energy vehicles within 5 years.
Netizen 1: Just sent away a Zotye, and ushered in a questioning boundary?
Netizen 2: The originality of the design is too low, and the girl who covers the car logo also thinks that it is a Porsche Macan.
Netizen 3: The Cyrus SF5 is frustrated enough, and this time it missed the opportunity to redeem itself.
Netizen 4: Lincoln logo + Cayenne exterior + Tesla interior, the identification is complete.
Netizen 5: In addition to the Hongmeng car machine system and Huawei's automatic driving technology, it is nothing.
Netizen 6: Is the threshold for building cars so low now? Also come up to the benchmark BBA, vomit!
Netizen 7: Before bragging, it is recommended to play a draft first, how many pounds of this car product is not counted in everyone's heart?
Netizen 8: No matter how hard Huawei tries, it is only helping, and whether it can be momentum depends on the creation of Cyrus.