Dao Ge said car original text/ listen to the wind chant
We may not have imagined that one day Huawei's conference stage would be chaotic with a car. On December 23, Huawei held a winter flagship new product launch conference, and after successively bringing new Products such as P50 Pocket flagship folding screen mobile phone, Huawei WATCH D wrist ECG blood pressure recorder, Huawei smart glasses, etc., a brand's first model called AITO, the M5, became the finale of Huawei's winter flagship new product conference.
It is reported that the AITO brand is a brand of Xilis, is a car brand with Huawei's in-depth cooperation, in addition to the M5 equipped with Huawei DriveONE pure electric drive range extension platform, but also the first to build harmonyOS intelligent cockpit, but about the industry's hotly discussed automatic driving, Huawei's conference has little ink, it is inevitable that it is a bit disappointing. According to the official release, the M5 has launched a total of three models, and the pre-price range after comprehensive subsidies is 250,000-320,000 yuan.
Interestingly, Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, frequently emphasized when elaborating on the product that the Q&I M5 is a model comparable to a million-dollar luxury car, using a number of PPT sheets that are horizontally compared with competing models to illustrate the strength of Q&I M5 performance. When it comes to the 1.5T four-cylinder range extender equipped with the new car, it is even more proud, while saying that the compression ratio, combustion ratio and other advantages, while not forgetting to emphasize that the three cylinders are very shaky, and the number of cylinders to buy a car is even.
It is worth noting that the M5 will quickly enter Huawei's sales channels, will be exhibited in Huawei stores after the conference, and will begin to test drive and book on January 20. According to Yu Chengdong on the spot, the car will be delivered after the Spring Festival, that is, in February next year, and stressed that Huawei does not engage in PPT. It is understood that the AITO brand debuted in early December, to the delivery time of the first model is only more than two months, compared to the vast majority of new car-making forces, AITO release to delivery cycle is significantly faster, Qeldom M5 can really be delivered on schedule? You know, recently, many smart electric vehicle brands are worrying about delivery on schedule.
Intelligence is a bright spot, but there is very little ink on autonomous driving
According to official news, the M5 positioning medium-sized SUV, wheelbase 2880mm, the M5 has a total of six metal paint colors, three interior colors, can provide eighteen different styles of color combinations, the interior design is relatively simple, 10.4-inch curved full LCD dashboard, 15.6-inch 2K HDR intelligent central control large screen, wireless charging area and other design operations are more convenient, the car is also equipped with a total area of about 2 square meters of panoramic canopy. If it is only superficial, the boundary M5 is also unremarkable.
But in fact, the Q&I M5 is a model of special significance, in the official description, the arrival of the Q&I M5 marks the historic transformation of the car from a means of transportation to a smart ecosystem, and is also a key part of Huawei's construction of the Internet of Everything ecosystem. Yu Chengdong also said: "As the latest witness to Huawei's continuous innovation and professional strength, the Q&I M5 will open a new era of smart mobility. The car itself is also the first new energy vehicle equipped with the new Huawei HarmonyOS smart cockpit.
As it should be, the car became synonymous with intelligence. According to reports, the HarmonyOS smart cockpit brings minimalist interaction, a unified notification and control center, and efficient multi-tasking operation. Among them, Smart Dock is an important part of the new desktop of HarmonyOS smart cockpit, actively recommending content, safety reminders, convenient services, etc. through service cards, in addition to Huawei's own applications, there are a large number of applications such as safe and good car owners, Chinese insurance, and E charging.
At the same time, the HarmonyOS smart cockpit breaks the information gap between different devices, so that the vehicle is no longer an island, but a super terminal that can seamlessly circulate with people, mobile phones, smart homes, smart watches, etc., truly realizing the convenience of all things connected by cars. Industry-leading voice interaction, intelligent xiaoyi suggestions, petal maps with excellent navigation experience, all-round digital car keys and many other black technologies have raised the intelligence of cars to a new height. In particular, the voice interaction of the M5, in the demonstration of the live video, not only responds quickly and performs accurately, but also can distinguish the crew tone, positioning, etc.
In addition, the HUAWEI SOUND sound system brings the ultimate audiovisual feast, with Huawei music and Huawei video high-quality multi-channel audio and video content, so that users can feel the perfect combination of innovative technology and sound aesthetics.
However, for the aspect of automatic driving that everyone is more concerned about, Huawei has less ink, only saying that the M5 has L2+ automatic assisted driving. It is understood that the car integrates 1 visual perception camera, 3 millimeter wave radar, 4 APA cameras, and 12 long-distance ultrasonic radars, but there is no hot lidar at present, and there is no pressure to achieve a 360-degree intelligent panoramic parking system. At the same time, there is no information that the M5 can achieve FOTA upgrades and expand functions such as automatic driving in the later stage, which is somewhat disappointing.
Comparable to million-class luxury cars Yu Chengdong is keen to benchmark other opponents
When introducing the M5, Yu Chengdong did not know how many times he said, "Our car is comparable to a million-dollar luxury car." And is keen to put on a few horizontal comparisons of the PPT of friends, so as to highlight the advantages of the M5 in terms of performance. Speaking of which, this is also the ancestral introduction of 3C products.
According to the official introduction, AITO Qingjie M5 is equipped with HUAWEI DriveONE pure electric drive range extender platform, its 1.5T four-cylinder range extender 3.0 liter of oil can generate 3.2 kWh of electricity, and the vehicle can achieve CLTC working conditions of 1242 kilometers under full fuel. In terms of performance, the intelligent four-wheel drive combination composed of the front asynchronous AC motor + the rear permanent magnet synchronous motor can reach a peak power of 365kW and accelerate 4.4 seconds per 100 kilometers. The new car also provides HUAWEI home charging piles to solve the problem of user energy replenishment anxiety.
In view of the 1.5T four-cylinder range extender equipped with the M5, Yu Chengdong compared a number of models such as Porsche Macan, Mercedes-Benz GLC, Audi Q5L and other models on the PPT, highlighting the advantages of its Miller cycle technology compression ratio and thermal efficiency. Yu Chengdong introduced that even if the M5 is out of power, the fuel consumption of 100 kilometers is only within 7L, and the fuel consumption is also more fuel efficient than many fuel vehicles. In terms of performance advantages, Yu Chengdong in addition to listing the above-mentioned fuel models, but also showed tesla Model Y related data, saying that the performance of the Q&A M5 surpassed the aforementioned luxury models; when praising the M5 endurance, on the one hand, he put up a horizontal comparison PPT, making many fuel vehicles and electric vehicles ashamed, on the one hand, Yu Chengdong incidentally ridiculed the phenomenon of pure trams "charging for one hour and queuing for four hours" on the highway during the National Day.
It is worth noting that when introducing the 1.5T four-cylinder range extender 3.0 equipped with the Q&I M5, Yu Chengdong seems to have inadvertently attacked the ideal ONE range extender, insinuation spraying a wave of three-cylinder engines. According to Yu Chengdong on the spot, the three-cylinder model will shake, the experience is not good, and the number of cylinders to buy a car is even.
Of course, to be comparable to million-level luxury cars, these comparisons alone are not enough, from the product point of view, AITO Q&I M5 makes luxury standard, from the visual, auditory, olfactory and tactile and other multi-dimensional to create a perceptible luxury cockpit, ICAS air purification system, soft and hard NVH control system to create library-level tranquility, smart lamp language, V2L reverse charging and other configurations, such as such configurations are improving the sense of luxury of Q&I M5.
In addition, the all-aluminum alloy chassis of the M5 adopts the front double wishbones and the rear multi-link independent suspension, which is comparable to the million-class luxury car, and can still maintain good stability and comfort under extreme control. 20-inch high-performance tires and the Bosch iBooster intelligent braking system also enhance the vehicle's driving experience.
Industry insiders believe that the smart cockpit is the highlight of Huawei's entry into the automotive industry, but consumers have more choices for hardware parameters such as power and endurance.
Don't do PPT vehicles Don't underestimate AITO's delivery capabilities
As a blockbuster new product of Huawei's Smart Choice ecosystem, after comprehensive subsidies, the pre-price of the M5 afterdrive standard version of The Inquisitive is 250,000 yuan, the pre-price of the four-wheel drive performance version is 280,000 yuan, and the pre-price of the four-wheel drive flagship version is 320,000 yuan. Its purchase channels have also been broadened with the blessing of the four words "Huawei Smart Selection".
Since December 23, 180 Huawei stores in 42 cities will continue to display real cars, and since January 20, 2022, 500 Huawei stores in 118 cities will open to make test drives and reservations, and users can make reservations through the AITO official website and Huawei APP. According to Yu Chengdong's on-site disclosure, after the Spring Festival, that is, in February next year, this car can be delivered to consumers one after another.
On the surface, AITO appeared less than a month ago, that is to say, from brand release to new car release to new car delivery, AITO only took three months. Looking at the new forces of car manufacturing and even traditional car companies, the speed of AITO's first model on the shelves is somewhat frightening. It even raises doubts as to whether the new car is a product for ducks on the shelves.
But in fact, the cooperation between Huawei and AITO's parent company Xiaokang co., Ltd. was launched as early as the beginning of 2019, when the two sides held a comprehensive cooperation signing ceremony at Huawei's headquarters in Shenzhen. After the signing of this agreement, the two sides will further promote cooperation in the field of new energy vehicles, and carry out comprehensive cooperation in the fields of industrial Internet, ICT infrastructure, intelligent and networked new energy vehicles, so as to provide assistance for Xiaokang Group to build intelligent electric vehicles.
After that, the relationship between the two sides has become closer and closer, and AITO has reached a new height. According to Xilix, Huawei is deeply involved in all chains of AITO's R&D, manufacturing, sales and service. Under the development of the AITO vehicle R&D system of Xilix, the two parties jointly participated in the development of product function definition, quality control and consistent experience. In Huawei's statement, aito Q&A M5 is also a collection of Huawei's industrial design, engineering technology, system software and Hongmeng ecological advantages, will enter Huawei's smart selection channel, is the latest presentation of Huawei's ability to help car companies "build good cars, sell good cars".
It's a bit unbelievable that it's delivered two months later. You know, due to the epidemic situation, supply chain and other factors during the year, there are not a few car companies that cannot deliver cars and frown, and there are even car companies that have lost face once or twice in terms of terminal delivery data. What is the ability of AITO under Xiaokang Shares? And Yu Chengdong's understated sentence seems to be able to answer this question perfectly: "We don't make PPT models." ”
"After all, Huawei has had successful cases, and the company has the genes to create high-quality products." I hope that Huawei can be as powerful as the communication field in the automotive industry," said Zhu Xichan, a professor at the Automotive College of Tongji University, about the AITO Q&A M5 chaotic entry into Huawei's flagship product launch.