In these years, not only is the income gap between the rich and the poor large. There are also car companies in the automotive circle with a large gap between "rich and poor" sales. Take Dongfeng Nissan, for example, in November their terminal sales reached 96,155 vehicles, of which Xuanyi sold 42,573 units in November, Tianlai sold 16,701 units in November, and the SUV camp sold a total of 27,411 units. Obviously, Dongfeng Nissan's most popular model at present is the Nissan Xuanyi, which can sell more than 42,000 vehicles a month, properly sitting in the first place in the car sales market.
For Xuanyi's hot sales, we don't do too much exploration. However, through Xuanyi's monthly sales of more than 42,000 vehicles, we can still see that some car brands are really selling very badly. If you compare them with Xuanyi, it is really the sales of several brands that are not enough for Xuanyi to see, which shows how bad the current sales of these brands are. That in view of the fact that many friends do not know how the sales of these car brands are, today we will take stock.
1. Chery Land Rover
November sales: 8,904 units
The domestic Chery Land Rover currently has only two models on sale, namely the Range Rover Evoque and the Discovery Sport (originally Discovery Shenxing). From the perspective of product strength, the comprehensive strength of range rover evoque and the discovery sports version is still general, and the reason for its poor sales is basically related to the impression that Land Rover has left a lot of small problems and too many competitors at the same level.
Looking at sales in November, the Range Rover Evoque sold 4,398 units and the Discovery Sport sold 4,260 units, which is also on the rise compared to October. But even so, Land Rover is still in trouble in China, so how to increase sales is an urgent matter in front of Land Rover.
2. Chery Jaguar
November sales: 3,304 units
Unlike the domestic Land Rover in November and more than 8,000 monthly sales data, the domestic Jaguar in November sales of only 3304 units, this sales is really quite miserable. You know, Jaguar currently has 2 models on sale, but the facts have also proved that selling cars is not as good as selling SUVs.
Specifically, jaguar XFL sold 1852 vehicles in November, Jaguar XEL sold only 1452 vehicles in November, as Jaguar's domestic luxury car in China, these two models still got a lot of consumer attention in the early stage of domestic production. Unfortunately, Jaguar XEL and XFL need to face strong BBA models and competitors such as Cadillac and Lexus, so selling more than 1,000 vehicles a month may be a long-term phenomenon, and Chery Jaguar also needs to find a way to break the game.
3. GAC FCA Jeep
November sales: 3,658 units
The former GAC FCA Jeep still has a voice in China, especially the free light just domestic that will, its single month sales even appeared tens of thousands of performance, which shows the Chinese people's love for free light. Unfortunately, the good times were not long, and soon there was an oil burning incident in the free light, and the car behind it was plagued by quality problems, so sales also slipped. Today, the reason why the GAC FCA Jeep brand only sold 3,658 new cars in November is also related to the sluggish sales of its models.
Specifically, Grand Commander sold 2,068 units in November, Guide sold 1,188 units in November, Liberty Light sold 276 units in November, and Liberty Man sold 126 units in November. It can be said that in addition to the sales data of more than 2,000 units per month, the rest of the models are now completely unable to play, so today's GAC FCA Jeep obviously needs to find a new way out.
4. Dongfeng Infiniti
November sales: 2,516 units
Just recently, Dongfeng Infiniti officially released a new generation of Infiniti QX60 models. The pre-sale range of new cars is 450,000-660,000 yuan, and it is positioned as a medium-sized SUV. Seeing the pre-price of this car, many people said that Infiniti floated, originally now their own car can not sell, it is difficult to make a new model, the pricing is so expensive, no wonder your brand of car is not selling well. This view of the outside world is actually not unreasonable.
You know, in the past November, Infiniti has only sold 2516 new cars, of which the QX50 sold 1918 and the Q50L sold 598. For a luxury brand, I don't know if such sales are qualified within Infiniti, but it is certain that Infiniti must not make any money compared to popular luxury brands such as the BBA. So since you don't make money, you can't always lose money, so it's time for Infiniti to wake up.
Finally, after looking at these 4 car brands that sold poorly in November, why do you think their cars can't sell? In contrast to Xuanyi's ability to sell 42,000 vehicles a month, the leaders of these car brands do not know how to feel at this moment. In short, as a car brand, in the current economic downturn, it is king to be able to sell cars, and here we also suggest that these car brands can find ways to rush a wave of sales at the end of the year to avoid completely fading out of the consumer's sight.
(Text/Univision Auto Dazhuo)
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