The best-selling luxury car brand in China is BBA, while the second-tier luxury brand only has an envious share, in order to increase sales, the second-tier brand can only take the price reduction and the first-line brand competition, in fact, the sales after the price reduction is not good, Jaguar is the best example. In the past, when Jaguar first entered China, it benchmarked Porsche, but now it can't sell BBA since its own price, so why is the difference in sales by more than 10 times?
Data show: from January to March 2022, Jaguar's sales in Chinese mainland were 3768 vehicles, of which 1106 in January, 1033 in February, and 1629 in March, this sales include domestic and imported, in fact, mainly rely on domestic sales, because from January to March, domestic Jaguar sold 3467 vehicles, imported Jaguar 301 vehicles. Since Jaguar chose domestic production, it must want to go to the volume, but unfortunately it backfired, if you want to compare sales with first-line brands, it is not a little bit or two.
Also from January to March 2022, BMW sold 197326 in Chinese mainland, Mercedes sold 193954, Audi sold 160243, than sales, BMW is 52.3 times jaguar, Mercedes-Benz is 51.4 times jaguar, Audi is jaguar 42.5 times, no more than not knowing, one than frightened, this sales difference is too big, right? Maybe even Jaguar itself can't think that its sales in a quarter are not as high as other people's 2-day sales, is Jaguar not conscientious enough? Apparently not.
Jaguar uses more materials than BBA conscience, but how much is conscience worth? As soon as the competitors grow longer, sales spurt growth, but what about Jaguar? After the lengthening is not as good as the previous pure import without lengthening, take the previous pure import XF for example, the year sold five or six hundred thousand, sales are better than the current domestic XFL, is not to say that the lengthened sells well? Why doesn't it work on Jaguar?
Many Chinese people buy a car mainly to see the car logo, driving out has no face, what will others say when they see my car? As for what aluminum for steel, hanging cutting corners, are acceptable, sales are placed there! You can't do it. Not only Jaguar, many second-tier luxury brands are more conscientious, cost-effective, sales are like that, Acura is not the best example, conscience in exchange for the cold, the result is that people do not play, delisted.
Unlike other countries, not many people care about what double wishbones, what five-link, what all-aluminum body, what control, only care about the logo. If a brand has been unanimously recognized by the people, there are people queuing up for money, and if it is not recognized, the discount is basically unattended. As for when will second-tier brands get ahead and look at the concept of consumption, taking mobile phones as an example, mobile phones in the 90s were a symbol of status, and now what? In the same way, when the people use the car as a means of transportation, the second-tier brand can usher in the spring, I don't know if Jaguar can survive?