According to the data of the Association, SAIC Volkswagen achieved retail sales of 113,000 vehicles and 135,000 units in wholesale sales in November, of which the Volkswagen brand retailed 105001 vehicles in November, and the annual cumulative retail sales have exceeded 1.21 million units, ranking first in domestic single-brand sales.
In the new energy vehicle track, SAIC Volkswagen has also launched a counterattack and won a good performance in the market; the ID.family retailed 7,007 units in November, continuing the hot sales momentum of 7,000+ units; the ID.3 model launched in late October retailed 2,646 units in November, an increase of more than 110% month-on-month, continuing the upward momentum since its listing.
In addition to the breakthrough in sales, the SAIC Volkswagen ID. family has also won the unanimous recognition of users, giving users the evaluation of "reliable quality", "high safety", "strong sense of control", and there is no small difference from the product label of the new car-making forces, which is the advantage of SAIC Volkswagen as a traditional car giant.
Returning to the essence of the car, quality begins with research and development
Different from the new car-making forces, for SAIC Volkswagen, which has a deep manufacturing background, it is more committed to returning to the essence of the car in the research and development layout of new energy vehicles, starting from the quality and the car itself.
In terms of quality, field Ashkenazi has always been synonymous with quality, and SAIC Volkswagen is the creator of the german quality golden signboard; for SAIC Volkswagen, quality is the life of the enterprise, and this concept runs through the whole life cycle of the product.
High-quality products come from the high-quality genes and quality control guarantee of the whole life cycle, and SAIC Volkswagen has built a quality management system of the whole value chain from research and development, planning, production to sales throughout the life cycle; for example, the quality assurance department has coordinated with the core departments from the initial planning of the product to formulate quality objectives and clarify the indicators of research and development and production.
In order to ensure the high quality of the ID. family, SAIC Volkswagen invested 17 billion yuan to build the Volkswagen Group's first factory for the production of models for the MEB platform, which shows its determination to electrify and transform at the same time, and also relies on intelligent manufacturing, from the strict standards of manufacturing and equipment commissioning, to fully guarantee the production efficiency and quality stability of the ID. family pure electric vehicles, which has also become the core weapon of SAIC Volkswagen's transformation of new energy vehicles.
How strong is the quality assurance of the MEB factory? It is reported that after the MEB plant was put into operation, a number of cutting-edge technologies used by the Volkswagen Group for the first time and for the first time in China were introduced. Not only that, the factory has highly automated equipment, the automation rate of the body shop is as high as 84%, and the automation rate of the final assembly shop is 26.2%. While improving production efficiency, it also further improves the automation rate to ensure the stable quality of each off-line product.
The industry's authoritative evaluation results fully illustrate saicutical Volkswagen's quality control strength, in the evaluation results of the first batch of evaluation models of China Insurance Automobile Safety Index (C-IASI) Regulation (2020 Edition) developed by China Insurance, ID.4 X is the first and only model with four major indexes "All Good", which is also the best result in the history of C-IASI evaluation.
Continue to increase R&D investment and accelerate the pace of transformation
Relying on the MEB factory and the insistence on quality control and quality manufacturing, SAIC Volkswagen has produced three pure electric vehicle models this year, including ID.4X, ID.6X, and ID.3, completing the layout of ID. 1 year, showing ALL IN's attitude towards electrification, and receiving positive feedback from the market.
From the perspective of market performance, as of November, the SAIC Volkswagen ID. family has accumulated nearly 29,000 vehicles in the annual retail sales, which has become a new sales growth point for the Volkswagen brand. Since its launch at the end of March, the SAIC Volkswagen ID. family has achieved monthly sales of more than 1,000 vehicles in only three months, 5,001 units in September, 7,052 units in October, and 7,007 units in November.
At the same time, SAIC Volkswagen is also further accelerating its layout in the field of new energy vehicles. At present, SAIC Volkswagen is stepping up the layout of new products, new technologies and new businesses around the strategy of "Creating 2025 Together", focusing on research and development in the fields of new energy vehicles, intelligent networking, forward-looking research and intelligent driving. In addition, SAIC Volkswagen and Volkswagen Group plan to jointly invest 140 billion yuan in the next five years to support SAIC Volkswagen's transformation and upgrading in the direction of new energy and intelligent networking.
In the industry's view, although the turn of the giant is not easy, as long as the key steps are completed, it can release unimaginable energy and reshape the entire market pattern. As a leading car company in the automotive market, SAIC Volkswagen is experiencing this "turnaround" process, and is accelerating, with a strong system strength, as well as forward-looking insight into market demand, I believe that SAIC Volkswagen will bring us more surprises in the future.