Previously, it was well known that major car companies around the world were vigorously promoting electrification, but except in Japan, which believes in energy-efficient internal combustion engines, at least for now, no Japanese brand will make full efforts to develop pure electric models. However, this situation was officially broken on December 14, and it was broken by Toyota!
On the evening of December 14, at the Toyota Electrification Strategy Conference personally presided over by President Akio Toyoda, he officially announced Toyota Motor's latest electrification strategy, and the future pure electronic brand models will be named after the abbreviation bZ of "Beyond Zero", which means a motor vehicle with zero exhaust emissions, and Toyota and Lexus have released a total of 15 pure electric vehicle models.
Indeed, the current new energy market can be described as hot, take the current domestic automobile consumption situation, the stock of fuel vehicles continues to decline, and new energy vehicles are rising steadily, it can be seen that consumers have gradually accepted new energy, so it can be seen that Toyota has been unable to sit still, after all, no one wants to fight against the times.
Is it too late for Toyota to enter the game? It doesn't really count.
As a pioneer of modern electric vehicles, Toyota has been developing electric vehicles since 1992, and the well-known Prius is a new energy vehicle they have mass-produced in the last century, so Toyota must have been quietly developing electrification.
And the 16 concept cars on display, we can all find familiar face elements from them, which is enough to prove that this is not a recent whim.
According to the plan, the current bZ brand has planned 7 models, the first product will be listed as soon as early 2022, and 5 of them will be introduced into the Chinese market in the future, I don't know if it will be the bZ4X, bZ Compact SUV, bZ Small Crossover, bZ SDN and bZ Large SUV that were officially unveiled at this conference.
Not only that, in order to accelerate the coverage of the new energy market, Toyota latest plans to build a number of electric vehicles based on the e-TNGA architecture by 2025, Toyota and Lexus will have 10 new cars in China, and as many as 30 electric vehicles will be launched by 2030. And Toyota has set itself a small goal, with global sales of 3.5 million vehicles.
In addition, as Toyota's high-end brand Lexus also released four new probability electric vehicles, RZ SUV, Electrified SUV, Electrified Sedan and Electrified Sport, of which RZ SUV will be the fastest to achieve mass production, because President Akio Toyoda has personally driven this car, for the performance and control of RZ, the president also expressed quite satisfactory sighs.
Lexus will also follow the process of Toyota's pure electrification, and achieve an electric version of each car series by 2030, and take the lead in transforming into a pure electric brand in 2035, and finally reach the ambitious goal of 1 million electric vehicles in the world.
As for how to seize the market with a late-edge posture, Toyota gave the answer: technology.
For a variety of new energy models, by 2030 Toyota will invest a total of 8 trillion yen (equivalent to 448 billion yuan) in technology research and development and equipment investment, of which 4 trillion yen (equivalent to 224 billion yuan) for pure electric field, and half of the 4 trillion yen investment will be cut off to invest in research and development in the battery field.
Regarding the battery field, Toyota has begun to achieve results in solid-state batteries, and while achieving the performance of zero hundred acceleration in 2 seconds, it can also achieve a worry-free endurance of 700 kilometers, so toyota's electric vehicles are attractive enough.
Judging from the current market situation, as more and more traditional car companies join the race of new energy, the advantages of new forces in car manufacturing are being extremely narrowed. After all, the traditional big factory with a deep foundation will really trigger the transformation of the industry and the market, which is impossible for almost all new forces to do at present, and with the electrification of Toyota ALL IN, it has also officially opened a comprehensive transformation of the development of the automobile to the era of electrification.