Written by | Song Yuting
On December 8, the Association released the November 2021 National Passenger Car Market Analysis Report, showing that the retail sales of the passenger car market reached 1.816 million units in November 2021, down 12.7% year-on-year and 6.0% month-on-month.
Retail sentiment improved slightly in November. From January to November this year, the cumulative retail sales of passenger cars reached 18.041 million units, up 6.1% year-on-year.
It is worth noting that affected by the shortage of chips, the market share of joint venture brands in China is losing. In November this year, the retail sales volume of mainstream joint venture brands was 780,000 units, down 23% year-on-year and up 1% month-on-month. Among the top 10 automakers in November, the joint venture brands accounted for only five seats.
In the luxury market, retail sales in November this year were about 210,000 units, down 19% year-on-year, up 17% month-on-month, and up 4% relative to November 2019.
The overall performance of its own brands was excellent, with retail sales of passenger cars in November of about 830,000 units, an increase of 2% year-on-year, and the market share increased by about 46.3%.
Not only that, mainstream car brands such as BYD and SAIC Passenger Vehicle have also gained significant increments in the new energy market.
In November, wholesale sales of new energy passenger vehicles reached 429,000 units, up 17.9% month-on-month and 131.7% year-on-year; retail sales reached 378,000 units, up 19.8% month-on-month and 122.3% year-on-year; and domestic retail penetration reached 20.8%.
Moreover, because the industrial chain of the head enterprise of the independent brand is resilient, which effectively resolves the pressure of chip shortage, in November, the penetration rate of the new energy vehicles of the independent brand reached 37.4%. The penetration rate of luxury new energy vehicles is 19.4%, and the penetration rate of new energy vehicles in mainstream joint venture brands is only 3.6%.
Its own brand BYD set a new record for single-month sales of new energy passenger cars in China, and in November, BYD's new energy vehicle sales reached 90,121 units, a year-on-year surge of 252.7%.
As the heat of the new energy market continues to rise, the enthusiasm of the new forces to build cars is also getting higher and higher, and they have rushed to publish their achievements at the beginning of the month, xiaopeng, ideal, Weilai and Nezha single-month sales exceeded the 10,000 mark for the first time, and Xiaopeng automobile even broke through the 15,000 mark.
Specifically, in November, Xiaopeng Automobile delivered 15,613 new cars, an increase of 54% month-on-month and 270% year-on-year, and has delivered more than 10,000 vehicles for the third consecutive month; Ideal Automobile delivered 13,485 new cars, an increase of 190.2% year-on-year and 76.3% month-on-month; WEILAI Automobile delivered 10,878 new cars, an increase of 105.6% year-on-year and 196.65% month-on-month; Nezha Automobile delivered 10,013 new cars, an increase of 372% year-on-year. This is its first monthly sales record of breaking 10,000 vehicles.
Cui Dongshu, secretary general of the National Passenger Car Market Information Joint Association, believes that with the full rise of the main independent brand enterprises, coupled with the dual integration policy of new energy vehicles and traditional vehicles, joint venture car companies need to have a more comprehensive system competitiveness to adapt to the Chinese market.
At the same time, rising sales data and market penetration rates show that new energy vehicles are gradually forming a substitution effect on the fuel vehicle market, and the new forces of car manufacturing will accelerate their development in this change.
Due to the strengthening of new energy penetration, luxury car companies have begun to exert efforts in the field of electrification, and the pace of new product launch has accelerated to occupy a competitive advantage and narrow the gap in market share with independent brands. BMW, Mercedes-Benz and Audi were listed during this year's Guangzhou Auto Show and unveiled a number of electric models.
Specifically, BMW Auto officially launched bmw pure electric iX during the Guangzhou Auto Show, and BMW's first pure electric four-door coupe i4 also debuted at the domestic auto show and is expected to be officially listed in the first half of 2022.
In addition, the BMW Group's plan for electrification is to launch 12 pure electric models in the Chinese market by 2023, covering almost all current market segments; by 2025, at least a quarter of the cars sold in China will be pure electric vehicles.
Mercedes-Benz also launched two new generation electric luxury models during the Guangzhou Auto Show---- the new EQA pure electric SUV and the new EQB pure electric SUV, which will promote the product offensive of "Mercedes-EQ Year" layer by layer.
According to the plan, by 2022, Mercedes-Benz will provide pure electric models for all market segments it serves; from 2025, all newly released model architectures will be pure electric platforms, and each of its models will provide users with a pure electric version of the option.
During the Guangzhou Auto Show, the "North and South Audi" simultaneously unveiled the pure electric models Q4 e-tron and Q5 e-tron. By 2022, Audi will deploy 10 electrified models in China, of which 4 are domestic models. In 2024, the first electrified model based on the PPE platform will start production.
Some insiders believe that international car companies attach great importance to electric vehicles, and it is expected that global electric vehicles are expected to accelerate penetration, and the medium and long-term is still optimistic about the new energy vehicle industry chain. 【iDailycar】