With the development of the times, the main group of automobile consumers is getting younger and younger. As "Internet natives", young people in the new era pay more attention to intelligent and technological configuration. Driven by new consumer demand, FAW-Volkswagen will take the enhancement of product value as a breakthrough and launch a price value strategy to meet consumers' demand for high-end configurations.
At the 19th Guangzhou Auto Show, the FAW-Volkswagen brand unveiled a number of its blockbuster models and fully unveiled new product values. Among them, not only the new Sagitar debut of FAW-Volkswagen to be launched next year, but also the SUV family, ID.CROZZ family, and the new digital golf GTI, CC family, Magotan GTE, Tango family, Tango R-Line and other star models have all appeared.
FAW-Volkswagen unveiled a number of its blockbuster models at the Guangzhou Auto Show
Full Evolution New Sagittarius is new
Since entering China in 2006, Sagitar has written a legend for generations and continues to lead the development trend of China's A+ class. The new Sagitar made its debut at this year's Guangzhou Auto Show, fully practicing the value price strategy, further enhancing product value, and consolidating its benchmarking position in the A+ class sedan market segment.
In terms of appearance, the new Sagitar adopts the design concept of "Vast Interstellar", which perfectly integrates the interstellar mysteries of sci-fi and the romance of German industrial design, avant-garde and dynamic and full of futuristic quality.
The front face adopts a new starlight intake grille, supplemented by IQ.LIGHT intelligent matrix LED headlights and front grille exterior atmosphere lights, the visual feeling is as bright as the stars, atmospheric and stylish. At the same time, the new Sagitar tail is designed through the geometric design of the star trail, and the layered lines are outlined with the planetary trajectory, which is perfectly integrated with the design style of the whole vehicle.
Based on the new design concept, the new Sagitar body length has also been extended to 4,791mm, with the longest size of the model in its class, a more avant-garde design, and more driving space.
In terms of interior, the new Sagitar adopts Volkswagen's new semi-suspended interior design language, and has three interior styles to choose from to meet the individual needs of the new generation of users. Not only that, the new Sagitar is also equipped with a 12-inch large central control screen for the first time, which makes human-computer interaction more convenient, presents a high-tech space atmosphere, and brings a high-quality driving experience with a more technological sense and comfort for drivers and passengers.
For the first time, the new Sagitar is equipped with a 12-inch large central control screen
As a mid-term modification of the Sagitar model, the new Sagitar is full of sincerity, and will be equipped with the second-generation engine of 1.5T EVO used for the first time in China, matching the classic DSG dual-clutch transmission, while ensuring power output, improving fuel economy, taking into account energy saving and emission reduction, and being more green and environmentally friendly.
The new Sagitar has been comprehensively renewed and upgraded in terms of appearance, interior and power, which will once again refresh the benchmark of the A+ class sedan market, and will also bring a new experience of higher quality and higher value to 3.5 million Sagitar users.
The SUV family gathered at the auto show to meet the more diversified needs of users
If 2018 was the ERA OF FAW-Volkswagen sedan before, then from 2018, FAW-Volkswagen officially entered the SUV era, and in only 3 years, in the SUV market, it has achieved a leap from 0 to have, from A-class to B+- At this year's Guangzhou Auto Show, FAW-Volkswagen brought a number of blockbuster SUV family models including Lanjing, Tanyue R-Line, and Tanyue X.
With cross-level luxury and large space, Lanjing takes into account both business and home
As the first large-scale SUV launched by FAW-Volkswagen, the body size of the Lanjing is 5152 mm long, the wheelbase is 2980 mm, and it has the size of the mainstream large SUV, highlighting the flagship status. At the same time, the whole series provides 6-seater/7-seat models and 6-seater versions of two-row executive-class boss seats, creating a high-end luxury atmosphere of exclusive land wide luxury first-class for users; the 7-seat version layout is as flexible as a Rubik's Cube, fully meeting the needs of business reception and family travel.
Lanjing meets the needs of users in more car use scenarios
The border not only takes into account the comfortable and luxurious leapfrog experience, but also meets the needs of multi-scene cars. Equipped with a 2.5T V6 engine, with the latest generation of DQ501 gearbox and 4Motion four-wheel drive system, the user's travel scenario is not limited to the city, but also can easily cope with mountain roads, snow and other road conditions, and the attributes of the "all-round SUV" are fully exerted.
Compared with the ordinary version of Tanyue, Tanyue R-Line has a more dynamic and cool appearance and a more distinct personality. Its body and interior use Volkswagen's global R-Line brand sports kit in many places, allowing users to enjoy a personalized and exclusive experience.
FAW-Volkswagen's most beautiful SUV Tanyue X
As FAW-Volkswagen's first Coupe-style SUV, Tanyue X has the most "photogenic" shape after integrating "Coupe style" with high performance, and has also become more sporty, meeting all the imaginations of young consumers for SUV appearance and driving control.
It is said that ten years to grind a sword, but FAW-Volkswagen has only spent 3 years to grind the sword of SUV out of a sharp edge, which can be described as a hot sale. It is particularly worth mentioning that the Tanyue family has achieved an excellent result of 450,000 vehicles in three years. It is believed that with the continuous enrichment of SUV family products, the FAW-Volkswagen SUV family will surely win the trust of more and more consumers.
Driving control, safety, real endurance FAW-Volkswagen ID.CROZZ family brings a new experience of electric mobility
In terms of electric vehicle safety, the ID.CROZZ family adopts a wide range of thermoformed steel plates, hundreds of active and passive safety designs, and through reasonable energy absorption design and advanced laser welding process and automated manufacturing technology, it brings 360 ° intimate safety to all occupants of the vehicle to ensure that it fully meets the 2021 C-NCAP 5 star and C-IASI Good standards. In terms of three electric safety, the ID.CROZZ family has carried out 197 safety tests for battery packs, with only 18 national standards, far exceeding 179 national standards, and comprehensively guarding battery safety.
The ID.CROZZ family creates a 360° security for users
In terms of battery life, the ID.CROZZ family provides users with longer and more realistic battery life performance with an 84.8kwh large-capacity battery system + 175wh/Kg high battery pack energy density. In addition to the use of high specific energy batteries, the ID.CROZZ family also achieves industry leadership in terms of ensuring more real endurance through intelligent energy management system, heat pump technology, and low wind resistance design technology.
Id.CROZZ family real battery life, for users to relieve battery life anxiety
A good electric vehicle not only needs high safety, longer and more real endurance, but also provides consumers with a more enjoyable driving experience. Thanks to the MEB platform, the ID.CROZZ family has an ideal 50:50 front-to-back counterweight ratio. At the same time, compared with the oil-to-electricity model, the CENTER of gravity of the ID.CROZZ family has been reduced by 20mm. This greatly improves starting and acceleration, braking performance and handling when the vehicle is cornering.
Thanks to its strong product strength, the ID.CROZZ family is a hot seller on the market, with sales exceeding 5,000 units in September and October, with cumulative sales of more than 20,000 units. In the future, with the continuous release of the charm of the ID.CROZZ family, the ID.CROZZ family will definitely achieve better results.
epilogue:
At present, FAW-Volkswagen has formed a product layout of cars, SUVs and new energy "troikas". The debut of the new Sagitar will also inject stronger market impetus into the product strength of FAW-Volkswagen. In the future, FAW-Volkswagen will continue to adhere to the user-centric, deeply cultivate the price value strategy, create more high-quality products that meet the needs of users, and work with more than 22 million users to create a better future.
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