Rural chickens, which were once all the rage, are specially bought by people in the city, why is there no market now?
In the past few years, human food culture has undergone a transformation from the basic survival needs of only satisfying the stomach to the current pursuit of delicious food enjoyment with good color, flavor and nutritional value.
Gradually, people's requirements for ingredients are getting higher and higher, not only to satisfy the appetite, but more importantly, to pursue the health attributes of ingredients and the nourishing effect on the body.
In this context, local chicken, as a flavor and high nutritional value, once became the darling of the market, representing people's pursuit of a natural and authentic lifestyle.
In the age of material scarcity, people's demand for food only stays at the level of being able to eat.
At that time, food was more of a tool for survival than an object of enjoyment.
Over time, people have begun to pay attention to improving their quality of life, and their perception of food has also changed.
People are beginning to realize that good food can bring a pleasant taste experience, and it is also an important guarantee for good health.
Under the guidance of this idea, local chickens have gradually been favored by consumers because of their natural breeding environment, fresh meat and rich nutritional content.
When local chickens were just emerging, many consumers did not hesitate to run around in order to be able to buy real local chickens.
Some consumers will entrust their friends to find a real local chicken supplier with the help of interpersonal relationships.
Some consumers will drive to rural areas to find farmers who maintain traditional farming methods, just to be able to buy an authentic local chicken.
These phenomena were very common at that time, which fully demonstrated the love of consumers for local chickens and the importance they attached to quality.
But now it seems that the originally highly sought-after local chicken has gradually lost its former brilliance, which is not because of the quality of the local chicken itself, but a series of undesirable phenomena in the market, resulting in a great reduction in consumer confidence in the local chicken.
In order to pursue higher profits, some unscrupulous merchants have resorted to false price and quality fraud.
They either sell ordinary broilers at high prices as local chickens, or sell newly hatched chicks as local chickens after raising them for a period of time, which greatly damages the interests of consumers and has a serious impact on the market reputation of local chickens.
In the face of market chaos, how to regain the trust of consumers and restore the prosperity of the local chicken market has become a problem that needs to be solved.
Producers should strengthen their own quality management to ensure that the local chickens they provide are of high quality and meet the needs of consumers.
Sellers need to constantly innovate marketing strategies, understand consumer preferences through market research, and develop more products that meet consumer tastes.
Government departments should also intensify supervision and control over the market, severely crack down on all kinds of illegal activities, and maintain market order.
It can be said that the expansion of the local chicken market is also a direction that cannot be ignored, for the elderly group, you can launch products that meet their dietary Xi habits and health needs.
Or combine local chicken cuisine with tourism to attract more tourists to come and taste, so as to broaden the market.
Through these diversified ways, it is expected to gradually solve the dilemma of the local chicken market and make it return to its former glory.
In fact, the downturn in the local chicken market was not because of the product itself, but because of the market chaos and the lack of consumer confidence caused by the dishonest behavior of some merchants.
Only by improving product quality, innovating marketing methods and strengthening market supervision can we rebuild consumer confidence, get the local chicken market back on track, and continue to provide consumers with high-quality food choices.
