The 2024 (6th) iSEE Global Delicious Awards recently came to an end at the Shanghai International Convention Center. With its unique taste and excellent product quality, the Musang King Durian Basque Cake has gone through many breakthroughs among 4,000+ brands and 10,000+ participating products around the world, and won the four-star delicious medal, and Dr. Wang Jiaqiang, the founder of the Musang King Durian Basque Cake, attended the award ceremony.
Adhering to the principle of "global standards + third-party professional review + non-commercialization", the iSEE Global Award brings together many traditional upgraded and cutting-edge pioneer brands in China, Japan, South Korea, Europe, America, Australia and New Zealand and other countries and regions around the world.
Founded in 2021, the brand takes "tree ripe durian" as the core entry point, takes "natural health" as the core product concept, and combines healthy and good raw materials from all over the world with innovative product forms to create a new "healthy world taste".
The award-winning Musang King Durian Basque Cake is the first product of the Basque durian baking product line, which retains the traditional Basque baking process while using a high proportion of the original cheese and real Musang King pulp added to the clean formula, without adding a drop of water, flour and flavor preservatives, etc., in addition to the delicate and rich taste, but also to ensure the nutritional value and health of the product, and has gained the love and favor of a large number of food lovers.
Founded less than 3 years ago, the brand has become a dark horse in the new consumption track of durian, in addition to specializing in products, the brand also attaches great importance to direct communication and interaction with consumers. During the May Day holiday not long after the end, the city created a meeting of Malaysian famous durian in Hangzhou, the headquarters.
Start with a durian car to cruise the whole city, so that more people know that the tree ripens durian; The interactive durian science popularization activity in Hangzhou Asian Games Park allows more durian lovers to truly understand and experience the ripe durian. We hope to bring the landmarks from the source to consumers, so that everyone can eat delicious food from all over the world at their doorstep.
At the beginning of the year, the company also launched a scientific and technological testing project, which can non-destructively test the internal quality of complex fruits represented by durian, helping the industry source and consumers bid farewell to the "durian blind box era". As one of the first batch of Malaysian mature durian brands, what Shiboshi is doing is no longer simply making and selling goods, but digging deep into the pain points of the industry and consumers, starting from doing a good job of durian to create a new consumer brand that truly meets the changing needs of the industry and consumers.