The popularity of Dongfang Selection's recent two consecutive celebrity interviews has been slightly sluggish, which can't help but make people question whether there is still room for sustainable development in the form of guest interviews.
Only more than 200 tickets for the Mizuki Year Band interviewed two days ago were pre-sold. And yesterday's interview with Zhong Hanliang only attracted 10,000 viewers online at the same time, and the popularity was far lower than expected.
However, it is worth affirming that yesterday's sales of floor scrubbers exceeded 20 million, which should be a satisfactory result for the brand.
For now, Dongfang Selection has indeed encountered some challenges in celebrity interviews, but that doesn't mean they can't continue to improve and optimize the format and content of guest interviews. As for whether it should be transformed into a pure live broadcast room, this is indeed a question worth exploring.
On the one hand, the transformation to a pure live broadcast room may allow Dongfang Selection to focus more on product promotion and sales, thereby increasing sales. But on the other hand, it can also cause them to lose a part of their audience that is interested in the content of the interview, because not all of them are only interested in buying products.
Then there seems to be a lack of a clear direction for Oriental Selection. Sometimes they are like a big supermarket that conducts promotions every day, and all kinds of products are impacting sales; Sometimes it's like a cultural lecture, two hours long about telling and singing, but ignoring sales.
So for now, they may need to be more clear about the content and format of their live broadcasts. They can try to better combine interviews with product introductions and trials, or invite guests to share their shopping tips and recommendations. This can not only meet the audience's demand for interview content, but also increase the exposure and sales of the product.
In addition, Dongfang Selection can also consider cooperating with more different types of guests, not only celebrities, but also industry experts, opinion leaders, etc. This can bring more diverse and valuable content to the audience, and improve the attractiveness and interactivity of the live broadcast room.
In short, Dongfang Selection needs to constantly try and improve its own live broadcast content and form, and find the most suitable development direction for itself. Whether you continue to insist on guest interviews or transform into a pure live broadcast room, you need to have a clear goal and positioning, and constantly strive to improve the quality of the live broadcast and the audience experience.