Oriental Selection once fell by 11% and was cut in half during the year! Following Yu Minhong's evaluation of "messy", Dong Yuhui revealed that he "didn't want to bring goods"

National Business Daily

2024-06-11 13:02Posted on the official account of Sichuan Daily Economic News

Edited: Huang Sheng

On the morning of June 11, the stock price of Oriental Selection (HK1797) opened lower, and the intraday decline once expanded by more than 11%, and the stock price halved and hit a 2-year low during the year. As of the noon close of Hong Kong stocks, Oriental Selection's share price fell 9.01% to HK$13.94 per share, with a total market capitalization of HK$14.38 billion.

On the news side, the company recently encountered a public opinion storm again, and Dong Yuhui revealed that he refused to sell things.

According to Blue Whale News, on June 9, in the outdoor radio station "I Love Me, It's Great", Dong Yuhui said frankly in the program: "I can't say for sure that I love myself. At least I'm not so relaxed right now, and it's hard for me to say that I'm enjoying my life right now. Except for a few days in Hainan some time ago, when I was able to breathe freely every day, I felt like I would laugh in those days. But it's true that I rarely smile at work. ”

In addition, Dong Yuhui also responded to his views on the title of "Internet celebrity". Dong Yuhui said that he was very disgusted with these two words and was very disgusted. "You can say laid-off teachers, or any other word," he said. In English, influencer translates to "celebrity", which is not a compliment, it is usually about doing something really stupid and then trying to attract attention, which I reject very much.

Dong Yuhui said frankly in the show, "I am very resistant to selling things, seek truth from facts, I don't enjoy this job to this day", although I feel that my work is supportive, but there is no joy, "It may be essentially due to my previous personality and past career."

According to the Metropolis Express on June 9, Dong Yuhui once said in an interview with Internet celebrity blogger Wan Yan Huide that because of the live broadcast, his parents have been harassed for a long time, "There are often suppliers who contact me and go to my rural hometown to find my parents when they have no hope, and my parents are often closed, 'I am very sorry for them when I say this, I often think, I will not do this job (live broadcast)'." ”

Image source: Visual China-VCG111440949709

After the "small composition turmoil" at the end of last year, on December 26, 2023, Dong Yuhui's new account "Walking with Hui" was certified by the platform, and the authentication information is "Walking with Hui (Beijing) Technology Co., Ltd." According to public information, Youhui Walk (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million, and the legal representative is Dong Yuhui, which is 100% owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd., and the legal representative of the latter is Sun Dongxu, which is 100% controlled by New Oriental Education Technology Group Co., Ltd. 

In March this year, Dongfang Optimal (Beijing) Technology Co., Ltd., an affiliated company of Oriental Selection, transferred a number of registered "Dong Yuhui" name and portrait trademarks to Youhui (Beijing) Technology Co., Ltd. However, the company is still 100% owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd.

Without Dong Yuhui, the popularity of the Dongfang Selection live broadcast room began to "decline" rapidly. As of press time, the number of fans in the Dongfang Selection Douyin live broadcast room is 30.276 million, and the number of fans in the Douyin live broadcast room with Hui less than a year ago has reached 19.572 million.

According to platform data, more than 230,000 people have "lost fans" in the Dongfang Selection live broadcast room in the past 30 years, and "Walking with Hui" has "increased fans" by more than 780,000 people in 30 days.

On June 5, the topic of "Dong Yuhui's 'solo flight' sales surpassed the Oriental selection" sparked heated discussions.

According to Feigua data, in the list of Douyin goods in May, Youhui ranked second with sales of 533 million yuan, while Dongfang Selection ranked 6th.

In the first four months of this year, the sales of the "Walking with Hui" live broadcast room were 932 million yuan, 411 million yuan, 620 million yuan, and 538 million yuan respectively. In contrast, the sales of Dongfang Selection's live broadcast room in the same period were 639 million yuan, 269 million yuan, 329 million yuan, and 242 million yuan respectively, and the gap gradually widened.

In addition, on May 31, Yu Minhong, who had not appeared for a long time, appeared in the live broadcast room of Wumart founder Zhang Wenzhong. When Zhang Wenzhong mentioned learning from Yu Minhong's experience in live broadcasting, Yu Minhong said, "Dongfang Selection is also doing a mess now, and I don't have any ability to make suggestions to you."

On June 3, the topic of "Yu Minhong said that Dongfang Selection was a mess" rushed to the hot search. On the same day, Dongfang Selection's stock price fell by 9.92%. Since Yu Minhong spoke, as of today's press release, Dongfang Selection's share price has fallen by more than 27%, and its market value has evaporated by 4.536 billion Hong Kong dollars (about 4.213 billion yuan).

In the early morning of June 7, Yu Minhong issued an open letter apologizing to Dongfang Selection's customers, shareholders and investors.

Daily economic news comprehensive Blue Whale news, urban express, public news

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