Shanghai Radio and Television Station released the 2025 Dragon TV renewal plan. The newly built Dragon TV's head all-media platform will provide better audio-visual public services for the majority of listeners and viewers with better audio-visual content, a more integrated communication platform, and a more intimate viewing experience. Dragon TV, which has been rejuvenated, will bring a new layout of high-quality products, new creative and diversified programs, a new experience of integrating audio-visual, a new vision of urban temperament, and a new face of youthful vitality.
Everyone is familiar with Dragon TV
What kind of new look will it take?
Let's take a look in advance!
News New Departures
For major events in the world, watch Dragon TV
Dragon TV adheres to the news station, and always maintains the leading position in the length of news programs and the dissemination and influence of news content in provincial satellite TV. From January to September this year, the ratings data of 71 cities across the country show that the average daily viewing time of Dragon TV's news program viewers is nearly 2 hours, and the audience stickiness is leading in the national satellite TV. Shanghai Radio and Television Station will further strengthen all-round, multi-angle and three-dimensional authoritative reports, in-depth reports and on-site reports, and comprehensively improve the sharpness, attitude and temperature of news reports. Vigorously forge the news characteristics of "the news perspective of the metropolis, the news link of dual circulation, the news expression of integrated media, and the all-weather news production and broadcasting".
Program innovation
Focus on the two fields of finance and science and technology, carefully planned, innovative expression. Relying on the advantages of Shanghai as an international economic center, an international financial center and an international trade center, the new high-end talk show "Summit Dialogue" has been launched, inviting celebrities in the financial field to talk to their circle of friends, tracking the frontier trends of world economic development, focusing on hot topics in economy and finance, taking professionalism, height and insights as the yardstick, discussing hard-core issues in a relaxed way, and providing the audience with knowledge, nutrients and leading high-quality but not cold financial analysis.
Relying on the unique resources of the Shanghai International Science and Technology Innovation Center, we will create a new scientific and technological innovation program "Anchor", focus on the key anchors of cutting-edge science, carry out in-depth dialogues with strategic scientists, and use the visual language of integrated media to present scientists' thinking and analysis of scientific hotspots, leading the public to understand cutting-edge science and technology in a simple way, and improving scientific literacy.
Brand refresh
The program team will go to countries such as "BRICS" to further face overseas audiences, open a new window for dialogue between China and the world, and provide a new paradigm for Chinese discourse to the world.
New faces
Recruit outstanding hosts for the whole society, and launch new faces of news anchors marked by "the key role of the post-85 group, the youth appearance of the post-95 group, the vigorous debut of the post-00 anchors, and the international style of bilingual anchors", so that the news broadcast shows more youthfulness and youthfulness.
New dissemination of documentaries
The "new documentary" has seen all over the country
In 2025, Dragon TV will increase the number of documentary broadcast columns and time slots, increase the quality content and broadcast time, greatly improve the audio-visual service capabilities of documentaries, and meet the audience's demand for high-quality documentaries. Focus on building "three belts" and "three sources":
Part.01
"Three belts": three program belts
On the basis of maintaining the prime-time "New Documentary" weekly documentary program band every Tuesday, an hour of early morning documentary program will be added before the news every morning, and the audience will start a better day with fresh documentaries on natural and humanistic themes. An additional one-hour documentary program will be offered each night to provide high-quality audiovisual content for late-night audiences.
Part.02
"Three sources": three product sources
The first is an original high-quality documentary, and a number of large-scale productions will be launched next year, including "Style: The Story of Chen Yun", "Cultural Movement China", "Dialogue with ASEAN", "Jiangnan", "Everyone's Affairs", etc. At the same time, the second season of the brand IP "The Front Wave", the third season of "Our National Park", and "The Last Time in Life" have also begun to be planned and produced.
The second is to co-create films at home and abroad, strengthen all-round and in-depth cooperation with internationally renowned documentary production institutions such as BBC Studios, Discovery, and National Geographic, as well as key radio and television institutions, and head new media platforms, and benchmark the highest international level in venture capital, production, distribution, talent training and other aspects, and cooperate to create high-quality classics.
The third is the introduction of films, Dragon TV will strengthen the selection and introduction of excellent overseas documentaries, such as an agreement with the BBC, the next three years BBC Studios Natural History Department produced head documentaries, will be the first in China to be broadcast by Dragon TV in the first round. At the beginning of next month, the BBC ultra-high-definition documentary series "Asia" will have its world premiere on Dragon TV and BBC simultaneously. During the Shanghai TV Festival every year, there will also be a concentrated broadcast of outstanding award-winning documentaries at home and abroad, so that the audience can watch the world at home.
In addition, combining reality shows and documentary techniques, Dragon TV and China National Geographic Magazine have joined hands to create a new environmental documentary "All the Way Forward" The second season will be launched in January next year.
Explore the new form of documentary works such as documentary + variety show, documentary + concert, documentary + musical, etc. The "Documentary Editing Room", which many viewers will never forget, will also be repositioned, repackaged, and landed on Dragon TV to provide the audience with more stories behind the documentaries.
It will also reorganize the documentary resource library of Shanghai Radio and Television's "rich family", select excellent works for second creation, look back on the past based on the present, borrow new technologies, new media and new expressions, so that more classic documentary works can be reborn, and more audiences can "like the new" and "love the old".
The new platform of Guochuan
Creation of an English-language television news magazine
Paying attention to international and external communication is the traditional advantage of Dragon TV. After nearly 20 years of expansion, Dragon TV's overseas channels have achieved landing signal coverage in 199 countries and regions such as United States, Canada, United Kingdom, France, and Singapore, covering a population of more than 100 million. Shanghai Radio and Television Station has established a regular cooperation mechanism with more than 30 news agencies and mainstream media around the world. In 2025, Dragon TV will further give full play to the advantages of foreign correspondent stations in United States, United Kingdom, Germany, U.A.E., Japan, Singapore and other countries and regions, and build a broad vision of "based in Shanghai, facing the whole country, and looking at the world" and a rapid response mechanism for major global news events with global linkage reporting.
Shanghai Radio and Television Station has made great efforts to build "ShanghaiEye", the core international communication video IP, strengthened the construction of overseas new media matrix, and opened a 24-hour live broadcast stream of urban foreign language services on Youtube. Dragon TV will rely on "ShanghaiEye", starting from January next year, a new 15-minute English TV news light magazine "ShanghaiEye" will be launched every Monday to Friday. Dragon TV will become the first leading satellite TV platform to open regular English programs. The program will provide intimate city information and life services for foreigners in a vivid and lightweight form, promote the integration of Shanghai's business, tourism, culture, sports and exhibition projects and activities, and help foreign friends better understand, integrate and love Shanghai. In addition, Dragon TV's English program will also broadcast high-quality bilingual documentaries and feature films created by Shanghai Radio and Television such as "Why China", "Ten Thousand Miles of Home and Country", and "I Learn Chinese in the United States".
Dragon TV will give full play to its own advantages, improve the efficiency of international communication, promote exchanges and mutual learning among civilizations, and let the world witness the "opportunities of China" and "the charm of Shanghai".
A new view of the drama series
"Big production" and "small but beautiful" complement each other
The TV dramas and variety shows broadcast by Dragon TV have always been favored by the audience for their urban temperament, big drama quality and freshness and diversity. Next year, Dragon TV's drama variety program line will show the characteristics of "big production" and "small and beautiful", which will be more live-streamed, more urbanized, and more international.
The theater is more abundant
Strive to create a higher quality golden theater, and at the same time open up classic theaters, overseas theaters, and nostalgic theaters to meet the diverse needs of audiences.
A good drama is more eye-catching
The long-awaited Shanghai-made realistic urban drama "Thirty-Nine Twenty-Eight", the costume drama "The Legend of the Tibetan Sea", the martial arts drama "To the Mountains and Seas", and the red spy war drama "A Thousand Miles of Rivers and Mountains" will all meet the audience. It will also target young audiences, especially launching high-quality dramas with different themes such as suspense, youth growth and cross-generation.
The skit is more exciting
In addition to quality dramas, in the "Oriental Plan for the Quality of China's High-quality Micro-short Dramas", five major actions were launched, including "Theater Sailing", "Quality Benchmarking", "Peak Discussion", "Variety Show Innovation" and "Blue Ocean of Venture Capital". Launched the first daily micro-short drama exhibition and broadcast tape on Dragon TV - "Quality Oriental · Micro Theater", enriching the big screen with "small and beautiful" micro-short dramas. At present, it has reached cooperation with 20 micro-short drama platforms and production companies, including Douyin, Kuaishou and Great Aim to determine the first batch of repertoire. Launched the innovative program "Micro Short Drama + Variety Show" "Start Broadcasting! Sitcom - Short Drama Season", a one-stop shop to open up the whole chain of micro-short drama IP casting, venture capital, exhibition and incubation and production, to achieve "micro-short drama star".
Variety shows are more interesting
A number of innovative variety shows are expected to meet the audience on the screen, including the large-scale transnational music competition show "Voice of Asia" that highlights the international scope, the transnational experience reality show "A Different Life", as well as the down-to-earth "Comedy Battle" and "No Overtime Tonight", and "China's Good Anchor" is a new variety show that seizes the live broadcast economy and is based on the co-creation of the whole people. The gold medal variety show will also be dynamically adjusted according to the audience's preferences and interests, such as "Extreme Challenge 2025" will implement team refreshment and task renewal, and "Our Song 2025" is planned to be broadcast live throughout the whole process.
IP is more distinct
Based on the deep integration into Shanghai's urban cultural tourism, lifestyle and consumption scenes, next year, Dragon TV will plan the "Wonderful Shanghai" series, and will launch more than 20 online and offline evening activities throughout the year, focusing on creating the "Oriental" series of IPs composed of "Dream of Oriental · New Year's Eve Ceremony", "Spring Full Oriental · Spring Festival Gala" and "Moonlight Oriental · Mid-Autumn Festival Gala", etc., and the "Quality Ceremony" series of IPs composed of "TV Drama Quality Ceremony", "Micro Short Drama Quality Ceremony" and "Film and Television Music Quality Ceremony". Take the city as the stage to highlight the new expression of Shanghainese culture.
A new expression of people's livelihood
Integrate into the city and into life
Urbanity is Dragon TV's distinctive channel attribute, and it is also its charm. In 2025, Dragon TV will further base itself in Shanghai, enter life, and integrate into the city.
01
The scene is more people's livelihood
Shanghai is the first place to mention the important concept of "people's city", and next year, Dragon TV will launch the first national satellite TV's radio, television, and online live broadcast of the people's livelihood program "Big City Small Things". The program takes the scene-based and open citizen meeting hall as the basic form, and takes "online solution of emergencies and sorrows" as the core task, bringing together top-level design, grassroots wisdom and expert suggestions, starting from solving one problem, and showing the vivid practice of the whole process of people's democracy in the process of social governance in megacities.
The brand column "Dream Remodeler" will also go deeper into the lives of ordinary people, focusing on urban concerns such as elderly care, community transformation, and urban micro-renewal, so as to realize more dreams for more families.
02
Punching in is more stylish
Launched the urban aesthetics program "Love Shanghai", creating a guide to urban cultural life with rich aesthetic concentration through exploring exhibitions, watching dramas, and checking in fashion landmarks.
The cultural visit program "Next Stop" will go out of the Shanghai subway line and extend to the intercity railway belt of the Yangtze River Delta, immerse yourself in the new scene of life interest, and show the special lifestyle of the people in the "free shipping area" of the Yangtze River Delta.
03
The event is more international
Every year, a number of international sports events will be held in Shanghai, and Dragon TV will create a live sports broadcast column to present the audience with international competitions and top international sports events such as Shangma, Shangzhou, Shangfan, and Shanghai Super Cup, helping Shanghai build a world-class capital of international sports events.
A new audio-visual experience
Convergence communication leads the new fashion
Next year, Dragon TV will broadcast 4K ultra-high-definition channels on satellite TV, cable TV, IPTV, and mobile clients, becoming one of the first satellite TV channels to broadcast in ultra-high definition. 4K technology will bring unique audio-visual enjoyment to the audience, clearer, smoother, panoramic sound, immersive, immersive at home.
At the same time, the channel vision will also take on a new look, using the creative interpretation of colors, images, symbols, with the help of AI and other means, through the superposition of imaging, rendering and other visual technology upgrades, to create different visual themes of the four seasons, and stimulate new visual vitality. At the same time, through the innovative integration of the Taiwan logo and the city's iconic landscape, it will outline a dynamic sense of the times, so that "this is Shanghai" will be deeply rooted in the hearts of the people.
As the head all-media platform, Dragon TV is not just a view of TV, it will accelerate the pace of in-depth integration with the main mobile platform "Look at the East", strengthen the supply of content on the main platform, and realize the interconnection and interaction of Taiwan and the network at the same frequency. At the same time, with a more open mind and attitude, we will expand new communication channels, activate new audio-visual production capacity, and join hands with more creative manufacturers, content producers, and technology suppliers to dedicate more masterpieces to the audience with 100% sincerity in integrated communication.
Editor: Wen Xiting
Source: Oriental Net
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