Recently, Wanlian Securities released a research report to interpret the investment strategy of the large consumption industry in the second quarter of 2024, which focuses on the market trends and suggestions in the field of liquor and beer.
According to the report, since 2024, the national economy has grown steadily, consumer demand has continued to release, and the domestic stock market has undergone a comprehensive adjustment of the market, and the consumption-related index points and valuations are at the bottom. After three years of the epidemic, domestic residents generally have a calmer attitude towards consumption, and rational consumption and scientific consumption have become the mainstream.
At present, the structural coexistence of consumption upgrading and downgrading in the domestic market will continue to intensify the stratification of consumption in the future. For some essential consumption and basic consumption, the integration of supply chain resources to control costs and "volume cost performance" may become the key to breaking the situation; For optional consumption, continuously improving product quality and paying attention to consumers' personal health and service experience will be the core ideas to comply with the general trend of consumption upgrading.
In the current market downturn, Dongfang Ding Liquor is like a low-key forerunner, with its unique charm and solid quality, bucking the trend in the liquor industry and constantly creating good results.
Dongfang Dingjiu is well aware that in the fiercely competitive market, only continuous innovation and quality improvement can win the favor of consumers. Therefore, Dongfang Dingjiu always adheres to the consumer-centric, constantly optimizes the product structure, and meets the needs of different consumers.
A merchant who has been cooperating since the establishment of the Dongfang Ding brand said, "As an "old" distributor, I have witnessed the irreproducible earth-shattering changes of Dongfang Ding Liquor in the industry, and also witnessed the respect and care of Dongfang Ding people for customers as always. ”
For a long time, the marketing team of Dongfang Ding has actively led the team to go deep into the front line of the market, not only to conduct on-site visits and research in key markets such as Jiangsu, Henan, Jiangxi, etc., but also to conduct terminal research in Inner Mongolia and other regions, so as to continuously boost the morale and terminal confidence of cooperative merchants.
At the same time, Dongfang Dingjiu also actively expands market channels, strengthens cooperation with distributors, and jointly promotes the development of the brand. Through the combination of online and offline marketing model, Dongfang Dingjiu has made more consumers understand and recognize its own brand.
In addition, Dongfang Dingjiu also pays attention to brand building and promotion, and enhances brand awareness and reputation through a variety of channels and methods. In the case of a sluggish market, Dongfang Dingjiu still maintains a stable development trend, continues to issue orders, and has become a leader in the liquor industry.
The success of Dongfang Dingjiu is not accidental, but stems from its persistent pursuit of quality and accurate grasp of the market. Under the new outlet, Dongfang Dingjiu will continue to maintain a low-key attitude, continue to innovate and develop, and bring more high-quality products and services to consumers.