Hello everyone, I am Yao Maodun, a children's writer who has published two sets of children's books, and a publisher who has planned and edited a large number of market books. In verse 6, I focused on dissecting why it is said that "to write a children's book, you must first be a true friend of your child." In this section, we take a different perspective and focus on the author's need to "put the feelings of young parents in a big position."
I would like to ask: When buying children's books, is the feeling of young parents important? The answer is undoubtedly yes.
Whether you're a children's book author or not, but have a special status that basically everyone has. That is, we will all be parents. As a parent, I don't want my children to be able to read more fun, valuable, and positive children's book works.
Below, let's analyze in detail why children's book authors must consider the feelings of young parents. There are two reasons for this:
First, parents are gatekeepers
In the second section, I mentioned that at present, children's books account for more than 30% of the entire book retail market, with a scale of more than 30 billion yuan, accounting for about one-third of the entire book retail market. In the book market, children's books with different contents, different forms and different materials can be described as a variety of things.
Whether we walk into offline bookstores or open mainstream online stores, children's books also occupy an important position. Faced with this situation, the young parents who hope to become a dragon and a phoenix are also difficult and do not know how to choose children's books. Of course, how parents choose books, I have specially explained in live broadcasts and short videos, interested can go to look at the previous content.
Although choosing children's books is easy to make people difficult, the role of parents as gatekeepers is essential. I believe that any parent, whether it is an ordinary family or a wealthy family, hopes that their children can learn useful knowledge by reading children's books in a relaxed and pleasant atmosphere. The knowledge involved in children's books is all-encompassing, such as songs, fables, stories, popular science, financial quotient, psychology, growth and so on.
As a children's book author, in addition to the strict review of the publishing house, the content you write needs to be strictly reviewed by the publishing house, eliminating errors and omissions, and whether it can be recognized and trusted by young parents after printing and listing is the beginning of the test.
Second, the parents are the payers
At present, the competition in the children's book market is extremely fierce. Except for textbooks, the sales methods of all other extracurricular books are basically open and transparent. The children's book works written by the author can finally be seen by many families and children, involving many factors. For example, the author's own influence, whether the marketing methods are effective, whether there are major events planned, etc., will directly or indirectly determine the sales of a book.
However, I always believe that whether the content of children's book works is too good, whether it takes into account the feelings of parents and meets the needs of children, is the core of all problems.
To be more specific, as an author, when you write, it is best to ask yourself: Have you ever thought differently? If you were a parent, what books would you buy for your children? What do you want your child to gain? After reading a book, will it have a negative impact?
In other words, no matter how satisfied you are with what you write, it is not necessarily really good, and being able to get more recognition and likes from young parents is the key to success or failure. After all, most of the time, the readers of children's books are children, but the payers are parents or other elders.
Therefore, in addition to writing good works with the original intention and paying attention to social benefits, children's book authors must also consider how to make more parents like and happily pay. Just imagine, if you have worked hard for a year and a half to write a children's book, put it in the bookstore and no one cares, even if the content is good, it is only high and low, and in terms of economic benefits, it is also a failure. The so-called double harvest of social and economic benefits is by no means an empty lie.
The above analysis is my true feelings as a child author, book planner and parent of multiple roles, I hope you will seriously understand. In the next section, I'll share a new theme: You have to make yourself laugh when you write a story.