Although the momentum of the development of new energy vehicles in the past two years is very good, many people still hold a wait-and-see attitude towards buying new energy vehicles. After all, there are still some deficiencies in the endurance, charging, safety and value preservation of new energy vehicles.
Now many of the technologies of new energy vehicles are still rapidly iterating, this year's mainstream endurance is 500km, next year may become 700km; this year is still a pure visual route of auxiliary driving, next year may be fully popularized lidar. When the replacement of new energy vehicles is as fast as electronic products, everyone will feel that the sooner they buy, the more they will suffer, so it is better to wait.
Moreover, the habit that we have continued since the era of fuel vehicles is that buying a car is always more habitual and so on, look at it more. After all, except for a few models that are hot to the price can always be firm, most brands will gradually release discounts at the terminal in order to sprint sales, which is regarded as a very normal market law.
However, magical things have happened in the era of new energy.
Since the end of last year, new energy brands have begun to increase prices one after another. First of all, due to the decline of new energy state subsidies, a small number of brands began to covertly and tentatively increase prices. This year, due to a series of reasons such as rising raw material prices, it just gave everyone a reasonable reason to increase prices. As a result, all new energy brands have joined the ranks of price increases.
Some manufacturers even played an advertising poster that directly wrote "The price increase plan is out, and now it is decided that the maximum can 'earn' 20,500 yuan." In the past, it was waiting for the preferential scheme to be released, and now it is waiting for the price increase scheme to be released.
Co-authoring new energy vehicles is no longer a consumer product, but a financial derivative.
You think this round of price increases is over? But the next round of price increases is already on the way.
Recently, some Tesla internal employees broke the news that they received the company's email and decided to levy a new energy purchase tax next year. As soon as this news broke, it attracted a lot of heated discussion.
The purchase tax exemption policy for new energy vehicles, which has been implemented since 2014, has been implemented for more than seven years. During this period, in order to continue to encourage and support the development of new energy vehicles, the relevant departments have extended the policy twice, the last time to December 31, 2022. The content of the Tesla employee's revelations is undoubtedly telling us that the state does not intend to extend this policy this time.
In fact, the subsidy policy for the purchase of new energy vehicles has also been confirmed to be officially terminated in 2022, and vehicles licensed after December 31 this year will no longer be subsidized. In other words, starting next year, buying new energy vehicles will no longer enjoy any national welfare policy, and buying fuel vehicles is the same market-oriented behavior.
Take Tesla, the low-end version of the Model 3 guidance price is 279,900 yuan, the official information shows that it is estimated that the purchase tax can be reduced by 24,770 yuan, and the new energy vehicle subsidy that can be enjoyed is 11,088 yuan, a total of 35,858 yuan. Starting next year, the state will no longer bear this cost.
With Tesla's personality, it will never pay for the owner, and it can be seen from the tone of Tesla employees' breaking news, and the final result will only be borne by the owner himself. That is to say, even if there are no other factors that cause price changes in the rest of this year, the low-end version of the Model 3 will increase by about 36,000 yuan next year.
Judging by the industry and market situation this year, cost pressure has always existed, and the market has become cold because of the epidemic, and the operating pressure of various new energy brands will become larger and larger, and prices will inevitably rise.
Are the "waiting parties" a little panicked now? I can't imagine that there is no waiting for the large-scale popularization of new energy vehicles, there is no stable formation of waiting for technology, and there is no waiting for price concessions. On the contrary, new energy vehicles are becoming more and more expensive.
However, in the author's opinion, this matter may also have variables.
First, due to the outbreak of the epidemic in Jilin and Shanghai in the first half of this year, the automotive industry has suffered huge losses. Judging from the recently released April insurance data, the sales of major car companies are almost waist-cutting.
In this context, on April 26, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption" (hereinafter referred to as the "Opinions"), which has been very clear, and it is necessary to steadily increase bulk consumption such as automobiles.
From this point of view, it is not excluded that there will be a greater stimulus policy in the second half of the year. The purchase tax relief and new energy vehicle subsidy policy may also be extended as a result.
Secondly, once the purchase tax reduction and new energy subsidies are cancelled next year, and even if the qualification restrictions of car buyers are relaxed according to the "Opinions", the advantages of new energy vehicles over fuel vehicles will be greatly reduced.
If new energy vehicles and fuel vehicles are put in a fair position at this stage, I believe that most people will still choose fuel vehicles. So even if the price of new energy vehicles continues to rise next year, if sales cannot continue to grow, the momentum of this price increase will not last long.
Therefore, if the "waiting party" feels that they have missed the best time to buy new energy vehicles, they may wish to wait until the second half of next year, which may be another scene.
When do you think it is the best time to buy a new energy vehicle, you may wish to share it in the comments. (Text/UVIS Auto Old Cannon)
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