All the commercial brands that talk to you about their feelings are making you pay for the card with a dead heart.
Do commercial brands really have feelings to talk about? Obviously, there is no new commercial brand, and the commercial feelings you think are all targeted packaging, and there is faith, and there is no belief.
One of the most incredible things I have ever seen in the new track is that chinese brands in the new track are called "anti-foreign brands, strong Chinese strength", in the absence of a great breakthrough in technology, the price is gradually surpassing foreign brands.
Don't believe you see, Weilai, ideal, Xiaopeng which price is not comparable or even more than BBA, the lowest price of Xiaopeng P7 price has risen to 200,000, the ideal is more than 300,000, weilai's price is more than 500,000.
In the past, the market said that the BBA never pits the poor, and now it is said that the ideal is that Weilai does not pit the poor.
This is a terrier that makes me very uncomfortable, because the capital behind the new power enterprises is building a new consumer sentiment trap, telling you more stories, with services that look tall, with design looks big, with larger sized locomotive systems and softer and stickier seats to attract you.
Then, these cars sell more expensive than foreign brands.
The new forces don't build cars to bring down the price of the product, they build cars to make a faster return on the cost, and then become the new BBA in the new market.
I have always believed that the dominant player in China's new energy market must not be a new force enterprise, because once the new force enterprise becomes the hegemon, you can never buy a stronger model at a lower price, don't think about how much direct good news the new force will bring you from the Chinese brand.
What did meituan and Didi, which capital-controlled companies, end up with?
The goal of capital enterprises is to make money, which is the most immediate goal after their arrival, otherwise you tell me how the ideal money is earned?
According to the financial report data, the ideal last year's revenue of 27 billion yuan, an increase of more than 180% year-on-year, the amount of loss of 300 million yuan, according to the data inferred that the ideal may be the first profitable enterprise.
Why? Because the ideal ONE has a high price and high gross profit margin, and the ideal does not have a large number of expansion and replacement power stations like Weilai, part of the money left behind is used to build dealers and partly to engage in research and development.
The construction of dealers is to sell cars more conveniently, and research and development is to make the next car more expensive, such as the L9, which has been showdown, and the price is more than 400,000.
A car is more expensive than a car, and the opening statement of the new track has already told us: Our new forces do not intend to play with ordinary consumers, is not weilai also like this?
Why?
Because the new forces want to survive, the only goal of survival is to make money, and if you work hard to build a car and sell it for 150,000, you may not even be able to take care of the cost, let alone make money.
Selling cars is very stressful for the new forces, selling a car for 150,000 and selling a car for 500,000 are the same degree of work, 150,000 cars may only earn 10,000, and 500,000 cars may earn 80,000 in the later stage.
Of course, I'm talking about late planning, so who wants to play with the working class?
In short, back to a point of view, don't talk to any commercial brand, you talk to them about feelings, they actually tell you to come and buy my car.
To put it bluntly, a brand new product sells more than 300,000, 400,000 or even more than 500,000, what is the new force doing? Is it really for the sake of the evolution of the industry, really for the sake of users, or to make their lives better?
Oh forgot one, that every day shouting to sell more successful than Porsche Gaohe, a car 570,000-800,000 pricing, is not to take advantage of the new energy of the east wind, want to become a high-end player of new energy.
What is a high-end player, to put it bluntly, is a car that wants to make you more money.