An original imported medium and large SUV, the whole series is equipped with a 3.5L V6 large displacement engine, and the configurations are full, how much should it sell? If it is a BBA, it may sell for nearly a million, if it is Toyota, it may sell for about 500,000, but unfortunately, it is a modern car. As hyundai's flagship SUV, Hyundai Paristi was only priced at 298,800 yuan after its introduction into China, although the price was very sincere, but unfortunately, the sales volume was very dismal.
Its brightest moment was that in January 2021, a total of 200 units were sold, and since then its sales have been hovering around 100 units, as a comparison, in 2020, Paristi sold 81,905 units in the United States, with an average monthly sales of more than 6,000 units, which is one of the hottest selling large-scale SUV models in the US market. It is reasonable to say that buying a 3.5 self-priming large V6 medium and large SUV is not smoother and cooler than the 2.0T turbocharged models of the same level? But unfortunately, Paristi's sincerity did not translate into sales.
In the domestic market, the soil is not satisfied
Paristi, it is not surprising that it sells well in the United States, a cheap and durable large-displacement self-priming SUV, it is very normal to be popular, but what about in China? Do domestic consumers really need a large displacement self-absorbing urban SUV?
The 3.5L V6 engine that Paristi is proud of can burst out 272 horsepower and 336 Nm of torque, coupled with the smoothness of the 8-speed manual transmission, when driven up, the kind of dense but full power output is absolutely incomparable to a four-cylinder turbocharged engine. But the United States large-displacement self-priming models can be hot selling, is based on low oil prices, in the case of domestic oil prices so high, the 3.5V6 engine of the urban fuel consumption rushed to 15 liters, how many people can afford its fuel consumption?
In addition, in the domestic sales of non-luxury brands in the large SUV, often are hardcore off-road, such as land cruise Tour, etc., but pariset although equipped with a four-wheel drive system, but this is a set of multi-piece clutch structure of the timely four-wheel drive, really want to take it off-road is absolutely no return, it is an urban SUV, its positioning is doomed to it is difficult to sell well.
The cheap image of Korean cars has been formed
Then again, if Paristi is from the Toyota brand, even if the price is 100,000 yuan, although it will still not be a hot seller, but the sales data is definitely much better than now, because the brand influence of Toyota Motors in China is much stronger than hyundai. The biggest problem of Hyundai Motor is that its high-end models have basically no soil for survival in China.
Hyundai Motor Group has a lot of high-end models, such as the Paristi introduced in 2020, but the problem is that Hyundai Motor gives priority to these models to the US market, while the introduction of China is mostly low-end models such as Rena, Elantra and Accent. In the early days, Hyundai Motor, with its excellent quality stability and lower price than the Japanese Germans, was indeed able to achieve fairly good market sales, but the problem was that with the rise of domestic cars, the continuous price reduction of German Japanese cars, and Korean cars have no soil for survival. Nowadays, it is too late to introduce high-end models and enhance their brand image.
In addition, the korean car in the Sino-US products double standard treatment, not limited to the model, in terms of safety, power, configuration, after-sales policy in terms of the difference in treatment is also very obvious, Sonata rear collision beam Sino-US difference treatment, China special supply Fiesta poor safety, are naked "double standard" behavior
Whether Hyundai Motor is out of contempt for the Chinese market or arrogance, but the defeat of Korean cars has been doomed from then on, the so-called "cost performance" of success, defeat is also cost-effective, and the THAAD incident is just a fuse, the decline of Korean cars has planted seeds when China and the United States are treated differently.
Is The Paristi a good car? Its product power is indeed very strong, in this era of small displacement turboturization has become a trend, but also can bring a large displacement self-priming engine, making it one of the few V6 models on the market, but its poor sales are also inevitable, Paristi This car, may only be suitable for those, for large displacement V6 engines have feelings, and budget limited consumers, Paristi cost-effective, but its problem, is not in the cost performance.